Customers Annotated Bibliographies Samples For Students

Abstract

In an attempt to discuss the aspects of how marketing and advertisements have shaped people’s psychology, mood and attitude, a number of the preexisting literatures have been reviewed as a way of attempting out the severity and the gravity of the matter. There are quite a lot about the issues, with some touching on the currents trends, some digging into the issue of IMC and impact of social media. However, the topic still calls for a number of researches from the scholars and other practitioners.

Anghelcev, George, and Sela Sar. "In the Mood for the Right Kind of Social Marketing Communication." Journal of Social Marketing 4.1 (2014): 38-57. ProQuest. 10 Oct. 2014

In the above journal, George Anghelcev and Sela Sar argue that how effective a social marketing communication is ...

Coghlan, A., & Pearce, P. (2010). Tracking affective components of satisfaction. Tourism and

One doctoral study research student and a professor at James Cook University in Queensland, Australia undertook to answer questions about links between what motivates tourists in their activities, by tracking affective components of satisfaction. The study selects a number of tourists on dynamic volunteer tourism expeditions. The methodology used was participant long form entry in a diary written communication and analyzed in the group and individual settings. The researchers tried to look for patterns in general levels of satisfactions and how this changed over time, and linked to personality characteristics and daily activity. The study concluded that satisfaction levels do not always ...

Annotated referencing

Hollis, N. (2013). The meaningful brand: how strong brands make more money. New York, NY: Palgrave Macmillan.
The book tries to identify how the brand of the product has been used by the marketers to unlock the financial development and growth in value. The meaningful and differentiated strategy has been the order of the current market hence making it a hypercompetitive. The book tries to point out the best strategies employed to cater and in fetching high prices. Brands of the products are differentiated in a manner of finding the appropriate large market share. This is in the objective of getting ...

Kumar, Sylvia Smith and Archana. "Impact of Corporate Social Responsibility on Employee Organizational Commitment."in Joseph, Chen. Advances in Hospitality and Leisure. Emerald Group Publsihing Limited, 2013. 49-67.

The scholars in their paper discussed the impact of Corporate Social Responsibility on Employees commitment towards the organization, that they termed as Employee Organizational Commitment(EOC). To study the impact of CSR over employees, they collected and analyzed the data from the gaming industry where they used a combination of proprietary employee survey and the statistical model- structural equation modeling (SEM). Results concluded that the employee carries a positive attitude towards CSR, which further leads to affective commitment, continuance commitment, and this strengthens the organizational loyalty in the employees. The researchers also concluded that Gender, tenure and position of employees within ...