Advertising Article Reviews Samples For Students

In Bettig and Hall’s article “Ad Creep: The Commercialization of Culture,” the authors discuss the phenomenon of “ad creep,” which is described as “the gradual expansion of advertising into nontraditional spaces such as public playgrounds, school buses, sidewalks, and beaches” (193). In essence, as advertisements become more and more recognizable and rejected by the public, marketers and advertisers must find new ways to incorporate their advertisements into everyday life. As a result, instead of having separate avenues for delivering advertisements (like a commercial in between programmed television), they use strategies like ‘product placement,’ ...

The postmodern understanding of advertisement goes beyond the need to select what means of the platform to use. It encourages the use of all manner of methods through which consumers may be reached. Not that firm should be extravagant and use all methods at the same time economically, but that advertisers consider every outlet through which they can reach the consumer. This kind of advertising puts the consumer on the frontline so much so, advertisers will reach out through whatever method is most convenient for a specific market group. This means adverts will be put in print, on television, social ...

Costs for a spot during Super Bowl prove that we may see the most grand, compelling, and creative ads of the year. Unfortunately, that is not always the case. For this assignment, I have chosen to analyze a Super Bowl ad for the new Hyundai Elantra. The video features Johnny Galecki, one of the stars of popular TV series The Big Bang Theory. He stops on the red light in the new Elantra, near a woman, who is also driving the new Elantra, and tries to flirt with her. The woman coldly neglects him right away, but he follows her anyway, trying ...

Frequency

In the context of advertising, frequency mainly connotes to the number of timers in which target consumers are exposed to advertising messages. Many at times, frequency tends to be confused with coverage. As such, there is the need to comprehend with the fact that these two concepts differ in that coverage mainly entails the proportion of target consumers that are exposed to an advertising message. According to Heflin & Haygood, 1985, advertisers should often focus on frequency because it determines the manner in which target consumers retain the messages contained in advertising media (s). Heflin & Haygood, 1985 further notes that ...

Introduction

Facebook is widely known social network tool that is used by different users for different purposes across the globe. Facebook attracts 845 million users globally. These statistics shows that; there are more Facebook users in the entire globe, and these users use the social network tool for different functions. Facebook attracts individuals as well as corporates to reach out to the outside world. These functions include; marketing, relay of important information, and enlightening the public about some life based issues.

Marketing through Ads

Facebook group allows users to use the site freely. It has free entry, free exit policy that does not ...

Article Review on the Impacts of Deception in Marketing Research

The article relates to the degrading ethical standards in marketing research. Many marketing researchers find it necessary to give misleading information to their study participants, which often lead to potential negative consequences of deceptive marketing practices.Theoretical critique
The article provides a conceptual starting point, where managers can develop a complete understanding of deception in marketing research that includes ethical analysis from a theoretical point of view of consequentialism. Methodological critique
The method used by the researchers is valid as it sets the necessary ethical standards for a theoretical point of view; hence it provides the correct conclusions.

Managerial critique

This research provides practicing ...

Article review; Retailing Giant “Targets” Your Cell Phone

Businesses are faced with a need to navigate around a myriad of legal issues on a daily basis. Business activities in all classes risk going overboard into the wrong side of law if care is not taken to avoid this. Activities such as procurement, hiring, firing are all guided by strict regulation, which inhibits the business proprietor from acting in whichever manner despite their establishments being private. The need to establishment of law regulating the conduct of business is the need to protect third parties interacting with the business enterprise and shielding them from inappropriate engagement with the business. A private company, ...

In my opinion, I agree with the article “Two Ways a Woman Can Get Hurt”. According to this article, ads and violence are two ways a woman will get hurt; the article further indicates correlations in these two articles. At some point in the article, it states “the woman is rewarded for her sexuality by the man’s wealth, as in an ad for cigarette boats in which the woman says, while lying in a man’s embrace clearly after sex,” “Does this mean I get a ride in your Cigarette (459 – 476). Jean Kilbuorne talks much of degrading acts against women in ...

Advertising as an intangible asset

The article Advertising as an Intangible Asset and the Value of a Multinational Corporation by Anse Balas and Halil Kaya is an investigation of if investors identify advertizing as an important intangible asset. The article set to expound on the effect of advertizing account change announcements and new account announcement on share holders’ wealth.
This article is mainly directed to the management of Multi National Corporation. It is especially targeting the advertizing departments of these Multi National Corporations. The managements of Multi National Corporations are responsible in ensuring that the value of stocks in the market remains stable to ...

Article Review on the Marketing Strategies Employed in Nokia Lumia 920

For this assignment, I have chosen the article on Nokia Lumia 920 by Walt Mossberg of the Wall Street Journal to gather marketing concepts and strategies which were applied. From the review, it was found that six marketing strategies and concepts were used by Nokia Lumia 920. These are as follows: 1) value pricing; 2) value networks; 3) selective distribution; 4) product experience; 5) marketing communications mix; 6) persuasive advertising; and 7) trade promotion tools.
1) Value Pricing – Value pricing is a strategy wherein a high-quality product is offered to customers at a fairly low price. This can be done through ...

Is An Advertisement worth the Paper it's written on?

The article ‘is advertisement worth more than the paper it is printed on’ aims at investigating the effects of premium print advertisements on the market. The objectives of the article is to evaluate how effective is the premium print advertisements as compared to other advertisement methods. Premium prints are very expensive and therefore firms and organization have to evaluate their benefits before deciding on whether to use them or not. However, the prints are advantageous in that they indicate the financial stability of the producer hence the ability to provide guarantee. The use of the print is also associated ...

I. Introduction
Jean Kilbourne is a media analyst who was recently featured in the New York Times Magazine as one of the three most popular lecturers on college campus. She became famous for her 1979 film “Killing Us Softly”, as she raised public consciousness about social issues that affect young women. One of her remarkable work includes conducting research on advertising of women’s image, alcoholism, nicotine addiction and eating disorders. In order to send her message across, she creates videos and slide shows which are designed to aid her audience become critical consumers of advertising. She was born ...

Advertising’s 15 Basic Appeals

In the article “Advertising’s 15 Basic Appeals” Jib Fowles describes fifteen appeals that are usually used by the advertisers in order to attract attention of the audience. One of the tasks of the advertisers is to create an ad that would boost the desires and motives of a person and provide this person with the information about the product. Nowadays the people are overloaded with the advertisements and only 12 advertisements produce a reaction during the day. Therefore the ads have to be well-thought and catchy in order to be effective. There are several appeals which advertisers use ...

Abstract

This Wikipedia project explores MARS, Inc. In particular, the project provides a critical discussion on the importance of community based contribution and the ways by which, individuals can make a unique difference in the way a company, brand, or service is viewed by the general public. The project highlights a marketing campaign that was implemented by MARS, Inc. in 2013, known as "Better With M." The project explains the reasons behind the campaign and why it was so impactful to the company, and to the world. The project also explores the recent changes that occurred with MARS, Inc. deciding ...

1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.

The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...

Marketing strategy is essential to the success of a firm since it enables it to sell its products to the market. It is essential to undertake market research to determine the appropriate marketing strategy for the firm. The following paper analyzes an article on Uber drivers to determine the issues addressed by the article.

Question 1: A brief description of the main ideas covered by the article

The article addresses the technological advances made by Uber to ensure that it has increased its market share. For instance, Uber has ensured quick access to its services through a phone App that enables the user of the App to determine if he or she ...

With the growth in social media websites including; Facebook and Twitter, companies have moved to these platforms in promoting themselves. Most of the customers for many companies are active users of these social networking websites; therefore, it is cost effective for them to market themselves through this medium. Advertising on social media platforms allows organizations to reach a broader market at a very low cost. It allows for promotions to be embedded in the customer’s minds by constantly updating their Facebook or Twitter pages. However, companies that are selling complex products or products for old people would not find these ...

The central point of the article is privacy issues in marketing. The authors concluded the article by suggesting a solution, which would be satisfactory to both the Internet users and content providers.
According to the text, the issue many users face today is security on the internet. A lot of Internet providers still have a right to collect the information a user has been looking for. Some of the information include the URL addresses, purchases on the internet, computer operating system and other personal data (Dobosz, Green, & Sisler, n.d.).
The content material coordinates with the title of the article ...

1. In Schenck v US, 249 U.S. 47 (1919), members of the socialist group distributed antiwar circulars to new military recruits in violation of the Espionage Act. The Court held that words are not protected by the First Amendment when they are used in a way that bring about substantive evils to which Congress has a right to prevent. This clear and present danger test was subsequently used in Abrams v. US 250 U.S. 616 (1919) and Gitlow v New York, 268 U.S. 652 (1925). In Abrams, the Court upheld the conviction of the defendants on the grounds of clear and ...

Businesses often turn to service marketing as a means of differentiating themselves from competitors or substitutes. The companies target the intangible aspects of the transaction process such as product delivery, superior customer services, rapid feedback programs, B2B services, rental services, amongst others. Martha White (2017) in “Traveling Is Stressful, but Do It With Us, Companies Say” examines how corporations use service marketing to boost their sales and expand the consumer base. The article is useful since it brings out various forms of service marketing which are utilized by hospitality and travel organizations to make journeys and vacations less stressful.
...

The articles elaborate Johnson and Johnson's novel marketing strategy in Africa to gain a greater market share in the region. The company has recently turned to Africa to improve its future sales in the medical diagnostics and pharmaceuticals segments. Its primary marketing strategy has been investing in research and development in the continent. It is building relationships with the consumers by first providing the residents of South Africa with the desperately needed services such as mobilizing health facilities and drug distribution. (Johnson & Johnson 1). The company is investing in building these relationships because it presents them with a market ...

Transnational Google Corporation is known as one of the most famous companies in the world. Google Corporation occupies leading positions in the rankings among the best companies and is considered to be the best employer in the world. This is due to its personnel policy, system of motivation, as well as providing the freedom for engineers to implement their own projects. This is a global company, which offers the search in all languages and has representative offices in all regions of the world. In the era of globalization this is extremely successful strategy, especially for companies with a computer ...

The advertising industry has been deemed important and one of the fast growing world industries. Interventions have been embedded in the advertisements’ new trends. It is a fascinating experience since the world is headed in the right direction as far as advertisement is concerned. In my opinion, the videos have illustrated that the advertisement industry has however failed to meet the needs of all clients. Different agencies need a variety of requirements in some forms of advertisements. As a result, some companies and agencies still struggle to achieve some needs. The requirements vary from one company to another. The ...

ARTICLE REVIEW

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Global v/s Multinational

Article Review
Introduction
There is no doubt that today’s business environment has changed. Over the past few decades, the rise of transportation, communication, technology and cross cultural integration across the world has seen the rapid rise of consumerism and increasing wants and needs on a global scale. In the article named ‘Globalization of Markets’, (Levitt, 1983), sees the demise of the quintessential multinational corporation and proposes the emergence and ...

OutSider from The Weather Company is definitely not an outsider, but a very interesting app and one of the most superior on the market today. It content is unique, only Runtastic Pro has “Current weather” option and none offers personalized forecasting, but they develop and in 2-3 years could outdo it. TWC has organized a great data flow including the personal stations, so this data flow advantage is obvious. However, Android user cannot value it, still the number of smartphones on these platform only increases. The competitors stay and develop, but as OutSider has a lot to offer it ...

“Carers’ experiences of being exposed to challenging behaviour in services for autism spectrum disorders”: An Article Review

Challenging behavior is a common activity that can be encountered in our daily lifestyle. Its definition takes account of behaviors that are abnormal in reference with cultural or traditional practices; and its potency can put other people to harm. Behavior under this category leads a person to be restricted from communal facilities.
This paper would review the article entitled Carers’ experiences of being exposed to challenging behavior in services for autism spectrum disorders. In order to give final thoughts about the article, this review will include the definition of the article’s problem, purpose and research question. It would also ...

McDonald’s I’m lovin’ it Marketing Campaign

Marketing environment and primary strategy of McDonald’s
Today, McDonald’s is one of the biggest food chains in the world. It has its outlets in more than 122 countries and it has now become an iconic brand. This case deals with McDonald’s “I’m lovin’ it” marketing campaign, which proved to be a major turning point for the burger giant. Over the past several years, McDonald’s has posted consistent growth rates in spite of difficult market conditions. Analysts and experts credited this success of McDonald’s to their “Plan to Win” strategy, which was devised and ...

Article Response

The role of the media (radio, television and cable television) was believed to educate and entertain their audiences and when cable television took over from broadcast television, there was an aura of expectations that television viewing was moving in the right direction. Sadly, that didn’t happen. Banet-Weiser, in ‘The Success Story: Nickelodeon,’ discusses the role of media in the civilized world. In what was construed to be the advent of technology that would touch the sentiments of the public, cable television became the puppet of advertisers.
In discussing the topic, the author takes the reader through the ...

International marketing practices may be influenced by the cultural environment of the countries and therefore it is important to apply the proper marketing mix which will allow the company to act successfully in the foreign market. Monica Cojocaru in her article “Impact of Culture on Global Marketing” proves this idea. The purpose of her article is to analyze in more detail the majority of the traditional marketing policies taking into account the multicultural element that sometimes may have a very large impact on the business outcomes. The author thinks that the overall importance of the culture in marketing should ...

Van Gogh, 1889

The physical effect of the painting The Starry Night demonstrates the use of colors to depict the atmosphere of the dark night much before sunrise. It is evident that the dark colors make a contrast to the shiny stars because the night is starry. There is a big full moon which suggests that night it still. There are different shades of blue which cane be detected by the eye as it wanders around the painting. However, the influence on the soul is such that observing this painting makes a person serene and at peace with themselves. The whole universe ...

In Our Glory

African Americans had rebelled when taking random snapshots. The snapshots represent people they were not used too, or person they did not know at the time. The snapshot resembles a person who is happy, and care free. The picture of “Old Glory” (Hooks, 2010) is a different man than what his daughters know. The picture if an image of a man they could love because it captivated his strengths and character. The pictures give the girls a reason to feel worthy because in the image they love is a part of them.
Both the photographs share a moment of ...

1- What is the complete journal name? What is the Medline abbreviation for your journal?

Epidemiologic Reviews
Epidemiol Rev.
2- Is the journal associated with any association, if so which one?
No, but is associated with the Johns Hopkins Bloomberg School of Public Health.
3- Who publishes the journal? How often is the journal published?
The publisher of this journal is Oxford University Press.
It is published annually.
4- What types of articles are published in the journal?
Articles that explore issues related to epidemiology are published in this journal.
5- Who is the intended audience for this journal?
The target audience for this journal is scientists within the epidemiologic realm as well as ...

Article review

Introduction
The article “A Facebook ‘friend’ request from the boss: Too close for comfort?” by Peluchette, Karl, and Fertig (2013) discusses what might be the employees’ reactions and responses to Facebook friend requests from their supervisors and/or bosses. The authors’ are interested in the employees’ viewpoints rather than their supervisors’/bosses’. They base their arguments on the issues of self-presentation, leader-member exchange (LMX), and developmental networks.

Summary

The first issue the authors discuss is the change of Facebook users from young adults to the older generation, businesses, and organizations. Their argument is that the original intended Facebook use has ...

A. Pricing for International Markets 5

B. International Marketing Channels 6
C. Products and Services for Customers 8
D. Cultural Dynamics in Assessing Global Markets 10
4.0 Summary and Opinions of Influential Cultural Factors 11
5.0 Conclusion 13 Work Sited 15

Highlighted Points

The purposes of practicing and aiming for international marketing are to understand how and why:
- cultural diversity has been known to influence international marketing in pricing and contractual agreements
- analyzing the roots of culture to integrate it into a global marketing plan enhances coherent business strategies for successful worldwide marketing
- the references listed at the ...

Introduction:

This article elaborates the several factors affecting the housing and property in the markets of Malaysia. The international credit agency has given focus on this housing and property markets in relation to the forces of demand and supply in their economy. The rise in the prices of property has attracted great concern since they have a great impact in the economy of Malaysia. It is therefore necessary to emphasis and focus on this issue in order to consider the general impact on the economy as well as how to curb this problem using various economic means and tools.
The ...

Patience certainly has its benefits, a perfect example of that is McCormick and Company. After being in business for 123 years, it chose the right opportunity to expand its operations into the retail industry by having its own retail store through which it could reach its customers and convey its true essence to them directly. The statistics do not lie as McCormick seems to be experiencing its greenest pastures ever.

The essence of the brand

For its first several decades, McCormick was mostly just a spice maker by catering to individual as well as industrial needs, over the years however it has connected with its customers ...

Introduction:

In today’s day and age, social media is the next big thing and this has become intrinsically part of our popular culture in many ways. As argued in Reading the Signs, popular culture can be defined in several ways which include the portrayal of adverts in a given commercial and other similar issues.
However it is social media which is now gaining the upper hand in popular culture and this is reflected in the phenomenal growth and success of sites such as Facebook and Twitter which dominate everything these days. Before popular culture was more centralised in issues ...

This paper provides an insight on how marketing practices have adjusted to deep customer engagement. They have explored social media management to integrate better advertising campaigns online, television and in print. Customers do not divide marketing from the product. They do not separate marketing from their in store experience. This shift presents a challenge that everyone is responsible for marketing. However, in reality this problem is identical to the one from the early days of quality movement before it became embedded in the general management. According to Lee Iacocca, former Chrysler CEO, customer involvement currently requires commitment from the entire ...

1. What is the role of private brands in a product portfolio dominated by national brands? Should a retailer like Migros attempts to change customer preferences in the direction of private brands, or simply stock what customers prefer to purchase?

Private brands in a product portfolio play several roles. Firstly, they help retailers to maximize profits, since private brands usually yield higher margins than national brands. Secondly, since they are offered only in specific stores, private brands help to differentiate product offering, to build customer loyalty and to attract more clients, thus increasing both the sales of private and national brands. The ...