A. Pricing for International Markets 5
B. International Marketing Channels 6 C. Products and Services for Customers 8 D. Cultural Dynamics in Assessing Global Markets 10 4.0 Summary and Opinions of Influential Cultural Factors 11 5.0 Conclusion 13 Work Sited 15
The purposes of practicing and aiming for international marketing are to understand how and why: - cultural diversity has been known to influence international marketing in pricing and contractual agreements - analyzing the roots of culture to integrate it into a global marketing plan enhances coherent business strategies for successful worldwide marketing - the references listed at the ...