Consumers Business Plans Samples For Students

Business Plan

Contacts: [Toronto, Canada]
Business Description
Foodies Company is a for profit company that is going to offer dairy products, free of artificial flavors and chemicals. The fresh products will be offered to the consumers. The purpose of the business is to increase the health awareness among the people, offering them healthy, quality and free of the artificial flavored products that directly impacts on their health. Initially, the company will offer milk, butter, yogurt, cream and cheese. No artificial sugar, carbohydrates and sodium and any other flavors as well as chemicals for its preservation and sanitizing will be used in ...

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...

Introduction

Organizations use strategic management to assess their external and internal environments to develop their strategic objectives, directions and strategies as well as how to implement them (Canella, Pettigrew and Hambrick, 2001). The strategic management of the organization that has been analyzed is Coca Cola Amatil Australia. The corporation is one of the largest bottlers of non-alcoholic beverages in Asia Pacific region and has its headquarters based in Sydney, Australia and is listed on the Australian Stock Exchange. Apart from bottling beverages, the company also produces, distributes and sells a diverse product range. The most prominent products that it distributes include ...

Executive Summary

Retsept is an online skincare company. It makes hand made products with no machine intervention using only natural ingredients. Company sells products online and delivers it. Retsept is scheduled to debut in 2014 and is a United Kingdom sole trader enterprise that offers organic skincare products throughout the United Kingdom and Europe. Currently Retsept is poised to become a national leader in the skincare industry offering affordable natural treatments in a compelling online setting. Retsept seeks to expand its competitive advantage by challenging the position of skincare producers in the United Kingdom and throughout Europe.
Despite confident positioning, Retsept seeks to ...

Final Business Plan

Executive Summary 3
Introduction 4

SWOT Analysis 6
Balanced Scorecard 9
Organizational Assessment 9
Mission 10
Vision Statement 10
Value Statement 10
Strategy and Tactics to realize Strategic Objectives 10
Marketing Strategy 11
Monitoring and Control 11
Ethical Issues including Legal and regulatory Issues 11
Corporate Social Responsibility 12
Conclusion 12

References 13

Executive Summary
The Eco Food Company was incorporated in the year 2012 as an entity to provide eco-friendly and high-quality food to the consumers. The sales were executed against the orders gathered. However, with the help of its talented and dedicated staff, the organization was able to attain ...

24.11.2014

Beverage Marketing Plan: The Coca Cola Company

Introduction
A marketing strategy is typically considered successful if it produces the right product and delivers it to the right customers, at an appropriate time and price, and Coca Cola has strived to deliver these aims through strategic marketing. Known as the world’s largest beverage company, the Coca Cola Company has strived to satisfy its consumers by selling more than five hundred brands in more than two hundred countries worldwide (“Coca-Cola At A Glance: KO101 Video and Infographic.”). The company’s flagship product is Coca Cola, more commonly known as Coke, which was first introduced in ...

Introduction

Institutional foodservice has been a tremendous and sensitive entity in campuses, according to the US Census Bureau an estimate of young people aged 15-24 years in Asia comprises of 18.4% of the population and approximately half of the stated percentage anticipated on pursuing college and universities. The report further indicates an increase of 22 million students by 2015. Dynamism and indeterminate environments under which institutional food service operators operate normally pose threats on stability. In Saint Louis transport seems to be one of the dynamic and indeterminate aspects that limits food delivery to the students leaving near the campus.

Executive summary

Transportation ...

Business Plan for Super Green Smoothies

EXECUTIVE SUMMARY
Health is an important factor in everyone’s life, and people in the United Kingdom are moving towards healthy eating and drinking options with increased awareness of health related issues. However, it is determined that after having a boost in juices and smoothies market, now both of the markets are facing a decline in sales because of the negative publicity of smoothies. Smoothies faced negative publicity that they contain ingredients that damage teeth and high calories. Other smoothies those are famous with the label of green (organic) use sugar in their smoothies. There is no product in ...

Business Plan

Executive Summary
This paper set out to explain the Best Entertainment Company. The company aims at being the best music records company by producing quality products at fair prices. It is based in New York, and it intends to attract popular artist. It also aims to support upcoming musicians.
The company has a team of qualified personnel who will ensure that the set goals are achieved. The customer analysis is set to understand the customers, segment customers and improve the product to suit the needs of customer
The competitor analysis help the company understand the strengths, weaknesses, ...

Business Plan

Executive Summary
Conrad Bakers is a new company located in California planning to produce and sell Naturally Pita Crackers. The Naturally Pita Crackers is an organic thin, crisp, and flavorful crackers made of low sodium with zero saturated fats. It a family owned company that will be well known for that represents quality, health, and indulgence, into successful new product introductions in the highly competitive snack food market. The target market of the company is women with an annual household income higher than $ 50,000. The company will conduct its distribution through existing retail channels and regular distributors.

Product
...

Abstract

This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of a ...

Introduction

The music industry loosely known as the recording industry is comprised of individuals and entities that create and sell music to make money. The music industry has in the past decade changed significantly because of the growth experienced in the internet and digitization. Due to these changes, traditional business models and existing value chains have been disrupted. It is important to determine the effects these changes have had on the music industry. This is necessary especially if one hopes to start a business in the music industry. Consequently, a situational is necessary in order to stay abreast with the industry dynamics ...

Brand attachment is an important element since it contributes immensely towards the ability of an organization to record persistent success and to survive in the long run. As a concept and practice, brand attachment refers to the strength of the bond that connects the brand with the self (MacInnis, Park, and Prieste 2014). It is a type of self-extension often characterized as analogous to interpersonal bonds. As such, according to Yao, Chen, and Xu (2015), individuals are known to extend their self to objects including places, other individuals, and possessions. It tends to capture not only the emotional but ...

A History of Innovation

Tesla was founded in 2003 by engineers who wanted to capitalize on the growing market for electric vehicles (Tesla, 2016). Tesla was named after Nikolai Tesla, and the corporation uses several of his patents in the construction of its vehicles. Our major production was the Tesla Roadster, created in 2008. The Roadster could go from zero to sixty MPH in 3.7 seconds, making it one of the quickest vehicles on the market, let alone one of the fastest electric vehicles. The company would sell 2,400 of the Roadsters in total. In 2012, the company launched the Model S ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

[Author Note]

Executive Summary

The main perspective of this assignment is to make effective strategies in terms of 4Ps of marketing. There is a hypothetical company has been chosen for the analysis, with the name of X-1. There are four different companies are also present in the industry with the name of X-2, X-3, X-4 and X-5 and all of these companies are doing exceptional job as far as competing with X-1 is concerned. From the assignment, it is found that all of the strategies like Place, Price, Promotion and product are in the favor of Company X-1 as far as generating ...

It is evident that Top Foods has continued to advance in the development as well as the growth in revenue to hundreds of millions since it was founded. Recently, the company launched the Italian specialty soups, which have contributed exclusively to the growing revenue of the company. Although other products have been distributed through the brokers, the soup is being distributed through grocery stores. The company is currently is producing approximately 3000 cases per month. Over the past six months, the soup specialty has taken control of approximately 15% of the total sales of the company.
However, the extensive ...

QSPM Matrix

(Attractiveness score: 0.5= not acceptable; 1= possibly acceptable; 1.5= probably acceptable; 2 most acceptable)

Competitive Advantage Marketing Strategy

INO Shoes will use its smart performance technology as its main competitive advantage. Players will effectively feed their information to a smart application in computers or smart phones where they can review their performance and other important fitness and health information. The technology is set to give professional and casual tennis players a new age in playing tennis. With no such technology in any tennis footwear, INO Shoes is set to woe consumers into the world of technology in tennis. As technology advances, consumers will be highly ...

Internet Marketing Strategy

ChinaVit! Internet Marketing Strategy
For the purposes of designing and developing a strategy, ChinaVit! will be employing primarily a business-to-consumer model, which is important when determining the most appropriate manner to brand the company in China. Determining the optimal way to enter the Chinese e-commerce market model is also exceptionally important, and involves the development of a thorough understanding of the overarching, governing marketing principles that are the key features of Chinese society as a whole. It is, of course, important to attract as many customers as possible using this new strategy; however, it should also be recognized that ...

EXECUTIVE SUMMARY OF THE PROJECT

EXECUTIVE SUMMARY OF THE PROJECT
The document consists of a Project proposal for a new startup company in the United States of America. The new start-up will be named Everyone Walks Inc. The company will have the objective to offer mobility solutions to its clients with a wide variety of products as mechanic and electronic wheelchairs, crutches and other devices to people with mobility limitations. The future organization will be established in the United States of America with the intention to exploit this market first and then expand to other countries in the world. The hospitals, malls, and airports ...

Executive Summary

RASEOK Cosmetics is a new company in America and will venture into the supply of skin care products and sports apparels. The purpose of the above marketing plan is to justify how RASEOK Company will implement the set plan to realize the shareholder goals more effectively. The future of the company is instilled in the company vision to make people enjoy life due to the affordable skin solution offered by the business. One of the strategies used by the company is adequate satisfaction of consumers as a tactic of winning customer loyalty. The company intends to facilitate its operations ...

Everyday consumers seem to be on the lookout for new products that will significantly improve their current lifestyle by giving them more free time and value for each penny spent. The high cost of living has subjected many families to engage in more income generating activities to meet various responsibilities and live a healthy and satisfying life. This continues to deny them time to do things such as laundry, and they have to be smart all the time. Quality home appliances have proven to be a great deal toward the realization of these dreams. Achieving a dynamic and impeccable ...

Introduction

Starbucks was established in the year 1971. Later, the founders of the company and a marketing manager who happens to own the company currently, decided to list the company in the stocks exchange. Ever since, the company has experienced continuous growth. The coffeehouse company has expanded over the years of its existence (Gia, 2009). The company has expanded both in size from an initial one outlet in Seattle, Washington to twenty thousand three hundred and sixty six outlets in sixty-one countries across the globe. This shows commendable growth in just four decades of operating. Starbucks has not only grown in ...

Business Plan: Students’ Welfare Association

Background Information
The Student Welfare Association department has been one of the most success departments in the university. The department has been useful in boosting the image of the university both at the local level and in international level. Some of the services offered by Students Welfare Association include providing rental services to the university students and sporting activities to both university staffs and students. In reference to the department long-term objective and goals, the department aim at becoming one of the most efficient departments not only in the university, but also at national levels. The department is ...

Introduction

Eastman Kodak Corporation is an American multinational public company that engages in production imaging as well as photographic tools and equipment. It is a renowned market leader that provides photographic products as well as services to customers around the globe either for fun purposes or commercial purposes. The company introduces innovative and up-to-date photography products to the market, hence allowing people to take photos, share them while enjoying the beauty of the picture. The company is among the leading in the world in the provision of the associated products and services, and the company’s management is always inclined ...

Business Plan Critique: BlueAvocado

The overview of BlueAvocado business plan discusses all major points of the business plan. However, entrepreneur may take more than 15 seconds to explain all the points covered in executive summary. The executive summary discusses establishment of the company and organizational vision. The executive summary is capable to grab the interest of the investor because it talks about the innovative products developed and offered by the BlueAvocado along with the values offered by the company to its consumers. The overview talks about benefits offered by the BlueAvocado products and specifications of the products.
An investor shows his interest ...

DD Month YYYY

- Executive Summary
Summer Grocery Store (SGS) is a grocery store intended to be established at the South Boston Farmers Market. The main objective of the business is to provide healthy organic food stuffs to the local community at a low price. The products to be sold at the store include organic vegetables, fruits, spices and chilies. The market for organic agricultural produce is growing in the US and in the local South Boston community. The competitive advantage of the firm will be in application of marketing strategies in beating the competition and attracting customers in all ...

Introducing Burger King Chicken Fries to Japan

Japan is one of the most developed in the world with a large affluent customer base. It is the third largest economy in the world after USA and China. Japan is a stable democracy and experienced fast economic growth since the end of World War II. The macro environmental analysis of Japan is given below:

Political Environment

Since the end of World War II, the new constitution drafted with support of USA ensured the growth of Japan as a vibrant democracy. The country is a multi-party democracy where elections are held in the stipulated terms. Despite being a constitutional monarchy, the powers of the emperor are ...

I. Conceptual Overview
a. Market oriented definition
The market is software development oriented. Major product users are individuals, corporations and institutions that find software essential in their day-to-day activities.
b. Product description
The product is a wireless internet gadget. It is developed for multi- use and thus operates effectively with other products. The product enables users to explore the benefits associated with wireless technology. It targets the wireless internet users.
c. Customers
i. Factors influencing behaviour
Customers’ behaviour revolves around the selection, purchase and usage of the product offered to the market for ...

Introduction

Credible Parts is an automotive company that designs, assembles and sells motor vehicle parts in New York. The company prides itself on producing durable car parts that have seen the business prosper since inception. The company also sells some of its designs to its partners in the motor vehicle industry. Also, Credible parts motors rely on its dealership network to help in enhancing sells.Furthermore,the company has planned to open more branches in other states of the united states so as to benefit from the large market that has been created by the working class population in the US ...

Customer strategy plan

The fundamental objective of the customer strategy is to ensure that the traffic department can enhance the value of its customer base. This is because a customer-centric business considers customers as the vital source of the short-term revenue and as well as the long-term value creation (HHH). In other words, customers are the individual financial assets, and for that reason, Traffic Department should be in the frontline to increase their total. Therefore, it is significant to develop a customer-centric strategy because customers are scarce, they are the source of revenue, and they create value in different ways. The first ...

Executive Summary

Globalization of economy and continuous innovations have necessitated business organizations to think beyond familiar premises. Business organizations are exploring opportunities in new territories for diversifying into new products to confront the challenges that have emerged from increasing competition and market saturation. Countries like India and China have emerged as preferable destinations for product expansion because of liberalization of business policies, a promising growth rate and availability of skills and other resources at a cheaper rate compared to United States and Europe (Johnson & Tellis 2008).
However establishing business operations in a new country can only be successful if it is ...

Adidas Group

Company Description
The history of Adidas Company can be traced back in 1924 when the company's founder, Adi Dassler established the "Gebrüder Dassler Schuhfabrik" to focus on offering athletes with the high-quality products. In 1928, the company produced the Gold medals to be presented in Amsterdam and Berlin in 1936 as the first journey for the company. In 1949, the Adi registered the "Adi Dassler Adidas Herzogenaurach" and started working with only 47 employees in Herzogenaurach, Germany. During the same year, Adi registered a shoe brand that had the Adidas 3-stripes brand. The introduction of the football boots ...

Abstract

This paper offers market plan recommendations for a college consultancy provider, advising students and their families on overseas higher education choices. The recommendations are designed keeping in mind the value of the trust; credibility and relationship building required for success. The paper makes use of multiple sources to establish its case and identify market dynamics such as case studies, Organisation for Economic Cooperation and Development (OECD), Ministry of National Education (Republic of Turkey), and other sources from the internet to assess the competitive climate and design an effective marketing plan.
Keywords: NAICS 61171, Education Support Services, College Counselling, Market ...

International Marketing Report

INTRODUCTION
Marketing the product through proper strategic approach to facilitate the customers in a given area is the critical thread for any international company (Ghauri, & Cateora, 2010). The working purpose of the marketing project is to analyse AACo’s current situation, its target market in India, determine strategies for reaching potential clients and develop marketing tactics. The marketing project opens with an analysis of the company's situation analysis, including detailed Pest analysis of Indian market. Further, the report determines its major competitors in India. Hind Agro Industries Limited and ALM Industries Limited are the main competitors with the strong customer ...

Final Memo

Agreement on key metric factors should be based on important aspects of good metrics. To reach a consensus and beat time, involved stakeholders must set a benchmark on what they aim to achieve. To come up with comprehensive sustainable metrics and reach a consensus, the methods of data collection and means of communication must be ideal. Developing the market for sustainability data is also important for future success in the market.

Issues

The recommended action is due to the fact that there is lack of agreement on key sustainability metrics for organizations. Another factor has been due to the long time taken to ...

The companies of my choice are Diageo plc and Nestle Company. The following is a thorough description of the internal and external environments of the above stated companies using an environmental scan.

Introduction
Diageo is a UK based, global leading company in the production and distribution of alcoholic and non-alcoholic beverages: alcoholic beverages being spirits, wines and beer. Diageo products can be found in nearly all 180 countries of its operation all over the world. The company also has its manufacturing plants spread all over the world.

Environmental scan

Similar to all other companies, Diageo also experiences the impacts of two broad ...

BUSINESS PLAN

Rahim Chowdhury, Owner
1. EXECUTIVE SUMMARY
1.1 Product
The main product of the company is wireless and telecommunication device offered by the TMOBILE. The company will be the authorized dealer of TMOBILE to offer the products from TMOBILE to the customers.
1.2 Customers
The main customers of the company will be the one who are in need of wireless and telecommunication device offered by TMOBILE. The TMOBILE customers will be able to purchase the product from this retail stores.
1.3 What Drives Us
The goal of the company is to provide consumers with all needs of wireless communication. We ...

Inventing a Wheelchair company (electronic one)

Introduction

The venture into production of an electric wheelchair is a unique business with tremendous opportunities. The name of the company will be "Everyone Walks" and will be owned by Don White hence will be a sole business. The company seeks to design devices that will make living easier and affordable for all as it aims adequately to meet the needs of the physically challenged in society. The business will target larger areas such as airports, parks and hotels where they can be hired through an online platform referred to as the e-wheelchair (Škraba et al., 2015). The business ...

Integrated Marketing Communications Plan

Introduction
Understanding the integrated marketing communications (IMC) assists in bringing together an effective marketing plan for products and services of an organization. Most organizations implement IMC in order to acquire a bigger market share that allows them to sell more products both locally and internationally. An effective IMC should put marketers and communication professionals in a better position to follow the marketing concept and improve sales. Consumer needs and wants are the main focus elements while designing an integrated marketing communications plan. The following is an ICM plan for MAC Cosmetics. Until recently, promotion of an organization’s products and ...

Whole Foods Company is the main retailer of organic and natural foods. It is also the US’s first grocer with certification. Founded in 1978 and opened its first center in 1980 at Austin, Texas. They completed their public offering in 1992 and stock trades under WFM on NASDAQ Market. The company aims at enhancing the vitality and wellness of everyone through supply of quality goods, mostly wholesome. Purity of food and health is dependent on a pure environment; the company’s main mission is thus, to enhance the ecosystem, healthy-eating and eating of organic foods. In this article, I ...

V. Environmental Forces
- Political /Legal
- The state requires that all businesses make known chemicals and substances that are used in the manufacture of products
The law demands that all the substances used in the manufacture of products be made known to the public. They should carry the necessary clear and reasonable warnings if they are harmful to consumers or expose them to any form of healthy risks (Pride and Ferrell 197). It must be shown to the public that these substances have passed the requirements of the set FDA standards and, therefore fit for ...

Executive summary & Business model canvas of ABC Energon Company

Introduction

Business description
Target market
The management identified a gap that needed to be filled in the current demand for electricity. Currently, energy demands by the consumers is being met by the government owned Steam hydroelectric power company. The power lines supply energy needs of consumers and industries which are located across major roads and near public facilities. The demands of families and industries located in the interior parts have not been met and this has created the need to supply them with cheap alternative sources of energy and thus the need for solar panels. Thus there is ...

Business Plan: The Garage Auto Repair Business

Executive Summary
People are presently embracing machines in most their activities and these people ought to search for repair services since machines are subject to wear. This means that a strategically designed Auto-repair business can be a lucrative venture. This consideration prompts the establishment of my Auto-repair company with the intention of capitalizing on this opportunity. The business will operate under the brand name Smart-Autos, and will offer diverse Auto repair services that are customized to clients’ needs. The business initiates its activities in the American economy, but it aim entails commanding the global Auto-repair market. Due to the economic ...

The idea to offer promotional deal is to encourage customers to try out the newly introduced product, Veggie Burger. The management has decided to offer a promotional deal to the customers as the new burger is introduced. In this deal, the management has planned to offer 25% discount on the initial price to the customers to try out McDonald’s Veggie Burger.

What is the reason of using billboards to advertise the product?

Billboards would spread the message to the consumers that have not been able to see the advertisement of newly introduced McDonald’s Veggie Burger. By billboards, consumers that have not seen TV or newspaper advertisement and have not ...

Background

LiveTechnology has a team of credible, experienced, knowledgeable, and seasoned leaders. Wayne Reuvers is the Chief Strategy Officer and Chairman, while Joachim Eberhardt is the CEO, and Warrick Fitzgerald tops the list as the Chief Technical Officer

Introduction

LiveTechnology Holding Inc. is a company that develops platforms for companies to manage their marketing, advertising, and communications functions across various media channels. The firm’s products and services include LivePlatform, which has interfaces that help businesses in banking, automotive, cellular, business services, consumer electronics, insurance, consumer services, retail sector and real estate; and LiveMarketer for building marketing campaigns across various forms of media ( ...

The current paper is devoted to the analysis of appropriate marketing mix for Chase Bank. As well, the paper undertakes to illustrate how each one of the four elements of the marketing mix affects, i.e. product, pricing, promotion, and place, affect the development of the organization’s marketing strategy and tactics. Besides, the paper is concerned with the description of how each element is implemented in the organization.
When conducting this analysis, a conclusive illustration on the company’s marketing mix is undertaken so that an inclusive decision is made as to why each of the four elements of ...

A trial version of the application will initially be released and it will be free. This trial version will have full functionality like the full version. The trial version will allow users to download and try our product before they choose to purchase the product. The best way to attract customers is to offer them free products so this strategy is a good one. The cost of the full version of the software is set at $20. This is good and fair price for users in the Android market. Although most applications on the Android market are free of charge, a ...

Introduction

Rapid development of the world economy connected with emergence, development of new technologies and means of communication often misses penetrating consideration of ethical component involved in the process. However, ethical issues which regularly appear on the scene are drawing public and governments’ attention more often.

Brazil is one of the developing countries of Latin America which has substantial potential for economic growth. At the same time Brazil is a capacious market share for international companies and organizations (Griesse, 2008).
This paper is devoted to the research of ethical issues of DuPont and Monsanto companies operating in Brazilian market of ...

VITALMIN C MARKETING PLAN

In the world today, the most rampant killers are the lifestyle diseases that come with poor lifestyles. That involves heart diseases, diabetes and even cancer. Therefore, people have become aware of these diseases and most of them are changing their lifestyles to make them healthier. That reduces market for businesses dealing in ‘junk’ foods. At the same time, however, it opens a market niche for businesses intending to specialize in healthy food stuff such as healthy drinks. Thus, this company’s choice of investment in vitalmin C drinks is not a coincidence but an opportunity to utilize this niche. ...

Cyber Software Case Study

Introduction
This paper creates a detailed framework for the mini management plan for Cyber Software Inc.. In has been generated at the request of CEO Joseph Jackson, and is designed to revise the current mission and vision of the company, in order to recenter operations on the brands new aims and objectives, based on Mr. Jackson’s overall aims for the brand. As such, this plan will also detail why the changes made are appropriate, and how the brand’s organizational structure should be altered in order to accommodate the change in vision. Implementation and new culture will be ...

Introduction

The Samsung 55-inch OLED TV (model KN55S9C) is a new TV technology meant to push LCD/LED and plasmas TVs to the sidelines. It has all the pluses of plasma and LCD/LED technology. It also combines the deep blacks, powerful contrast and unlimited viewing angles of plasma TVs with the image brightness, ultra thin design. It also has an energy efficiency of LCD sets that utilize LED backlights. It is the best all-around TV performance ever seen so far because of its good OLED picture quality. This is so because it has spot-on colors and incredibly deep blacks that make the ...

J.C Penney is regarded as one of the leading clothing and home furnishing retailers in the USA. This demonstrates that the company has access to quite a larger target market due to the main retail stores that it has set up in the country. However, the company’s target market is mainly composed of the middle class families who are the biggest consumers of the apparel and home furnishing products. Consequently, with the recent economic crunch that has resulted to devastating financial crisis among the country’s middle class, the company is determined to have an overhaul of its current ...

EXECUTIVE SUMMARY

Marketing is an integral part of a company’s operations. Thus being a tool for creating service or product awareness, it is essential that an organization invests in effective marketing techniques and tools (McDonald & Keegan, 2002). From this analysis of G Spot corporations, marketing plays an imperative role within its organizational operation facet. The marketing plan will provide a situational analysis of the business environment and establish proper approaches towards the achievement of a profitable outcome (Westwood, 2002). It will also offer an insightful look at the various market segments that G Spot corporation targets with its product Beana. The marketing plan seeks ...

[Class Title]

Introduction
This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. ...

INTERNATIONAL BUSINESS/ GLOBAL BUSINESS PLAN

1.0 Executive summary
The illuminator is a business that deals with the household appliances. Through the help of the management, the business has decided to go to the outskirts to expand on its markets and increase the sales (Barrow, C. 2011). By concentrating on its SWOT analysis, the company has found it best to have other branches in India. After having conducted an adequate research, the business has decided to move out to India and provide some of the household items like the fridges and cookers.
The following business plan will direct the company in establishing itself there ...

Business Plan

The target market for the multifunctional Pulz smart watch is the new generation and also consumers who are looking for newer experiences in terms of technology.
The focus of the marketing analysis is on creating a more tailored involvement with the new smart watch brand and create connectivity in terms of the features and also an emotive connect in terms of its utilization.
Companies such as Apple have been able to draw millions of dollars by generating a big idea and then executing it in a manner that excites potential and targeted consumers.
The focus of the Pulz in ...

- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
- References------------------------------------------------------------------------------------16

Situational Analysis

Strengths
One of the ...

Pricing and Promotion Strategies

Gluten-Free Products: Pricing and Promotion Strategies
Americans are not very healthy. Obesity plagues almost 70% of adults and 35% of children and teenagers (“Americans Increasingly Health Conscious” 2014). It is statistics similar to these that have prompted many people to reconsider the types of food they eat and the amount of exercise they get. In 2009, people spent an estimated $29 billion on managing diet and losing weight. Methods included low calorie food, diet drinks, programs for weight loss and other types of services, drugs and natural remedies, and procedures such as bariatric surgery (“Americans Increasingly Health Conscious” ...

Executive Summary

The dawn of the digital and information age in the 21st century has also become a new battleground for brands. Here, we pertain to the smartphone war between Samsung Electronics Co. and Apple Inc. The battle has extended to various product lines such as the Galaxy Tab and iPad. Both are known global tech companies. Thus, innovation could not be more emphasized in such a competitive and fast-paced industry.
For this case, we look closely at the strategy of Samsung. It has been receiving patent lawsuits for the past years. Although it is currently the market leader, the company faces a ...