Pricing Business Plans Samples For Students

The Pricing Objectives and Constraints

A company’s pricing objectives outline strategies and direction to achieve organizational goals. Pricing is a vital element in the market mix; a product’s pricing objective must be stated, and the company’s statements should include a defined timeline for achieving the set objective. A firm should consider various factors when setting pricing objectives, for instance, a firm should consider the overall financial, marketing, and management goals. The product’s objectives should be identified to ensure the pricing strategy matches the set targets. The consumer satisfaction is a vital element in any organization; the price elasticity and various price points should be reviewed ...

The current paper is devoted to the analysis of appropriate marketing mix for Chase Bank. As well, the paper undertakes to illustrate how each one of the four elements of the marketing mix affects, i.e. product, pricing, promotion, and place, affect the development of the organization’s marketing strategy and tactics. Besides, the paper is concerned with the description of how each element is implemented in the organization.
When conducting this analysis, a conclusive illustration on the company’s marketing mix is undertaken so that an inclusive decision is made as to why each of the four elements of ...

Business Recommendations Based on Pandora Media Inc.

Business Recommendations Based on Pandora Media Inc.

Pandora Media Inc. is an American based internet radio service provider founded in 2000 and stationed at Oakland in California. This company has pioneered the issuance of personalized radio services through the internet. In the contemporary world, the AM/FM radio is losing its significance and current clients prefer real time based radio services round the clock. Pandora manage over a hundred personalized stations that enable listeners to create their own tailored playlists of unlimited music. The company has launched a project known as the Music Genome Project. This project has and is helping clients ...

[Class Title]

Introduction
This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. ...

[Author Note]

Executive Summary

The main perspective of this assignment is to make effective strategies in terms of 4Ps of marketing. There is a hypothetical company has been chosen for the analysis, with the name of X-1. There are four different companies are also present in the industry with the name of X-2, X-3, X-4 and X-5 and all of these companies are doing exceptional job as far as competing with X-1 is concerned. From the assignment, it is found that all of the strategies like Place, Price, Promotion and product are in the favor of Company X-1 as far as generating ...

Reg No

Designation

Introduction 4

A. Product Support of Mission Statement 4
Three-way consumer product classification system 4
Convenience Goods 4
Shopping Goods 4
Specialty Goods 4
B. Target Market 5
C. Analysis of Competitive Environment 5

Porter’s five force analysis of US small appliances market 5

New Entrants 5
Rivalry 5
Substitutes 6
Buyers 6
Suppliers 7
D. SWOT Analysis 7

STRENGTHS 7

WEAKNESS 7
OPPORTUNITIES 8
THREATS 8
SWOT Analysis - Summary 9
E. Marketing Objectives 9
Product Objective 9
Place / Distribution Objective 9
Price Objective 9
Promotion Objective 9
F. Marketing ...

The channel of distribution, branding, and pricing are vital components for effective functioning of a business. The success of a business depends on a distribution channel that is cost effective, branding that stands out, and optimal prices.

Global branding strategy

For better and faster growth of a business, going global plays a significant role. Besides an expanded market, the business enjoys the economies of scale; comparatively lower market costs, faster integration of innovations, among others. To create a global branding strategy, global brand constants like corporate brand, brand essence, and brand identity system (which is normally your logo) must be maintained. After taking the global brand constants into ...

Introduction

In introducing a new commodity into the market, it is necessary to evaluate critical features that influence the entrance of such goods in the market. One of the key factors considered in the launch of the new commodity in the market is the targeted market (Amin & Bashir, 2014). Determining the intended market is essential in production forecasting and sales. The intended market will dictate the amount of the commodity to manufacture, the packaging design, pricing, advertising and promotional methods (Beaver, 2000). The character of the intended market concerning the geographical arrangement of the intended market will facilitate the modeling ...

Executive Summary

This executive summary gives the details relative to the Parkway Phone Lenses Business Plan.  The company identification information, mission of the business, business goals and the keys to success are defined enabling a clear understanding of the business for the investors, bankers and any other business professionals who desire to learn about the business.

A1. Company Identification

The name of the company is Parkway Phone Lenses and will be located at 5256 Longshore Drive, Colorado Springs, CO  80917.  The company specializes in phone lenses as people are continually taking pictures in the office when attending meetings or to capture directions, when on a site ...

Pricing and Promotion Strategies

Gluten-Free Products: Pricing and Promotion Strategies
Americans are not very healthy. Obesity plagues almost 70% of adults and 35% of children and teenagers (“Americans Increasingly Health Conscious” 2014). It is statistics similar to these that have prompted many people to reconsider the types of food they eat and the amount of exercise they get. In 2009, people spent an estimated $29 billion on managing diet and losing weight. Methods included low calorie food, diet drinks, programs for weight loss and other types of services, drugs and natural remedies, and procedures such as bariatric surgery (“Americans Increasingly Health Conscious” ...

Rationale of the new product development

Continuous Development and expansion is an important aspect from the viewpoint of an organization and no organization can increase the financial belongings accordingly without having development and expansion in their operations. The core mantra of every bit of organization is to increase the shareholder’s equity and launching of products which will bring effectiveness for the consumers in particular.
The current environment and competition are extremely high and organizations are required to compete with different organizations operating in the same line of business with the help of effective strategies and among these strategies, the name of expanding the ...

Introduction

In this very paper a marketing plan of Yellow cab business has been presented to show the estimated budget and costing of market advertisement and promotional of the business. At the same time, the look up cost of these specific sections has been described to show the planned expenditure in the business. Apart from the advertising and promotional cost it is important to select the promotional media of the business wisely to get maximum attention of the target demographic of the business. In the budget segment of the business it is important to take a note of the cost ...

1

Business Plan for Skating Company

1. Products and Services
a) Description

The product list is as follows:

- Speed skates- For experienced skaters
- Ice skates- For people who want to skate on the snow
- Roller skates- For starting skating; for novices only
- Children skates- For kids, a major customer base the company is trying to create
- Artistic skates- For dance and freestyle skating
Each of these products is designed for a specific customer base. The aim is to brand the right product to the right group.
Besides service of 24/7 is given via phone calls and emails. The customer care has ...

Introduction & Brief Description of Business

Entrepreneurship allows for the opening of new businesses bringing about jobs for the people in a community and revenue that benefits not only the business but also taxes for the city and the state. Entrepreneurs usually take advantage of processes to enable their success in business to include lean experimentation that allows for the resolution of risks speedily and with minimum resources thereby allowing for testing of a business model; the enactment of investing which permits the entrepreneur to confront risks in order of importance thereby having the ability to use only the resources that are needed to meet ...

Executive Summary

The mission of Londonderry Theaters is to provide an exceptional entertainment experience to our customers. By offering current and popular titles, 3D movies, exceptional facilities, and outstanding customer service, our customers will be thrilled with their experience. Londonderry Theaters will establish itself as the area’s premier movie theater complex.
Londonderry Theaters will be located in Londonderry, New Hampshire. Londonderry Theaters serves clients in the Londonderry and Derry area of New Hampshire. Customers live in these towns and the surrounding areas. Our target market is anyone who loves movies, males and females ages 2-100. These movie goers are ...

[Writer’s Name]

Introduction
The organization of Victoria’s Secret has been a booming organization for the last 35 years. They have advertised a diverse mix of products to their customers and have constantly generated consistent and high quality undergarments products now for men’s. It looks as although there is not anything they can do to include to their achievement in their market, on the other hand, it has made a plan to increase its target market and expand a completely new product line for men’s.

Objectives

The objective of Victoria’s Secret is emerged from its association with limited brands. ...

J.C Penney is regarded as one of the leading clothing and home furnishing retailers in the USA. This demonstrates that the company has access to quite a larger target market due to the main retail stores that it has set up in the country. However, the company’s target market is mainly composed of the middle class families who are the biggest consumers of the apparel and home furnishing products. Consequently, with the recent economic crunch that has resulted to devastating financial crisis among the country’s middle class, the company is determined to have an overhaul of its current ...

Business Plan

List of Tables and Figures 2
Company & Services Description 3
1.1. Company Overview: 3
1.2. Vision 3
1.3. Mission 3
1.4. Services: 3

Marketing Plan 5

2.1. Market Analysis: 5
2.1.1. Target Market & Industry Growth 5
2.1.2. Market Gap 6
2.1.3. Target Market & Industry Forecast 6
2.1.4. Porters’ Five Force Model: 7
2.1.5. SWOT Analysis 7
2.2. Marketing Mix Strategy 8
2.4.1 Product Strategy: Expand Market Share 8
2.4.2 Pricing Strategy: Leader pricing 8
2.4.3 Place Strategy: Zero Level Channel 9
2.4.4 Promotion Strategy: 9

References 11

List of ...

Abstract

This paper offers market plan recommendations for a college consultancy provider, advising students and their families on overseas higher education choices. The recommendations are designed keeping in mind the value of the trust; credibility and relationship building required for success. The paper makes use of multiple sources to establish its case and identify market dynamics such as case studies, Organisation for Economic Cooperation and Development (OECD), Ministry of National Education (Republic of Turkey), and other sources from the internet to assess the competitive climate and design an effective marketing plan.
Keywords: NAICS 61171, Education Support Services, College Counselling, Market ...

Following the American Psychological Association’s Guidelines

Reg No
Designation

Objectives 4

Mission 4
Keys to Success 4
2. Company Summary 5
2.1 Ownership 5
2.2 Legal Form 5
2.3 Start-Up Summary 5
2.4 Location and Facilities 6
2.5 Products and services 6
3. Market Analysis Summary 7

Market Segmentation 7

4. Strategy and Implementation Summary 9

Marketing Strategy 9

Pricing Strategy 9
Promotion Strategy 10
Sales Strategy 11
Sales Forecast 11
5. Management Summary 13

Organizational Structure 13

Personnel Plan 13
6. Financial Plan 14

Important Assumptions 14

Break-even Analysis 14
Projected Profit and Loss 15
Projected Cash Flow 16
Projected Balance ...

- Ethical Issues
Failure to identify ethical problem in the marketing structure of the product can result to conflicts and disagreement between the business and the targeted market. Ethical issues that are affecting the Naturally Pita Cracker product can be categorized into six marketing ethics (Moon, 2001). These ethics include market research, market audience, pricing and advertising and promotion.
- Market research
Some ethical challenges in the market research occur when privacy and stereotyping are involved in the marketing structure. This occurs when real population analysis is conducted on a basis of making approximations and placing consumers ...

The soft drink industry has become a very competitive industry in the past two decades. It has shown a huge shift in the market model in the recent past, with the major companies in the market seeing their market share take a significant drop due to the entry of other companies into the market. The soft drink industry has of late shifted from a monopolistic into an oligopolistic kind of market competition. This paper will look to analyze this market, in particular the Coca-Cola Company and how the shifts and changes in the in the market models have affected the company’s operations ...

BUSINESS PLAN

Rahim Chowdhury, Owner
1. EXECUTIVE SUMMARY
1.1 Product
The main product of the company is wireless and telecommunication device offered by the TMOBILE. The company will be the authorized dealer of TMOBILE to offer the products from TMOBILE to the customers.
1.2 Customers
The main customers of the company will be the one who are in need of wireless and telecommunication device offered by TMOBILE. The TMOBILE customers will be able to purchase the product from this retail stores.
1.3 What Drives Us
The goal of the company is to provide consumers with all needs of wireless communication. We ...

Executive Summary

RASEOK Cosmetics is a new company in America and will venture into the supply of skin care products and sports apparels. The purpose of the above marketing plan is to justify how RASEOK Company will implement the set plan to realize the shareholder goals more effectively. The future of the company is instilled in the company vision to make people enjoy life due to the affordable skin solution offered by the business. One of the strategies used by the company is adequate satisfaction of consumers as a tactic of winning customer loyalty. The company intends to facilitate its operations ...

Situation Analysis

Company
Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

Technology Marketing Strategy

will use content marketing as an instrument of creating its products in the market, pricing, and distribution as the main marketing strategies. The decision to use content marketing aims to build trust with prospective buyers of the company’s software and web products, create leads, and eventually translate the leads into actual sales. will use different tools for content marketing. Each tool will help in achieving specific objectives of the company, including the following;

Follow viable content plan

The content plan will contain the process and schedule of marketing software and web products in new markets. The process will have two ...

PLACE MARKING RUBRIC HERE

Opportunity Analysis for
Nestle
MKT103 – Introduction to Marketing
Executive Summary
Overview of plan including objective
Summary of Marketplace Environment
The market place environment is affected by a number of things that include the social political and legal factors. Penetrating into the market easily needs that a company develops a strategy that can easily counter all this forces. Without a proper strategy it can hard or even impossible to deal with these challenges.

Target Market and positioning

The target market that company is looking to venture in is the Suburban population. It is quite important to note that the Suburban promise to ...

Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
1. Product
Cliché products are designed to be unique, versatile and affordable. We employ trendy designs with quality fabric and manufacturing that produce an end-product similar to high-end clothing lines. Our primary marketing focus is on delivering an affordable product line to our target market.
Our product line includes: jeans, shorts, dresses, skirts, t-shirts, and polo shirts. Each item in our product line is ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

Business Plan

Executive Summary
The objective is to help customers park their cars in busy cities, where parking may be difficult, frustrating, or expensive.
The concept is based on Valet Parking. Valet Parking is presently common only in a few specialized fixed locations, such as high class restaurants.
Parking Alternatives will expand this Valet Parking concept across a central city, whereby valets will meet customers, take their cars, and park them away from the city center in less busy areas. Later, the valet would return the car to the customer’s desired location.

The valets would be pre-positioned at strategic points in the city, able to quickly respond to requests.

The service would be enabled by a smart ...

Section-1

Description of the Business

Likewise the physical development is essential for a company, mental health and mental development is also extremely essential and it is one of those provisions from which a positive impact over the mentality would have been analyzed. By considering the importance of physical and mental development of children, we have started a new business for the similar sake. The name of our business is “The Keys to Children Success”.
It is basically an educational institute for the children and we will give information and knowledge to them regarding different ways and phases of life.

Owners and Credentials

The ownership of ...

Executive summary

Entrecote restaurant will be reasonably priced restaurant located in the Frankfurt Germany. The objective of the restaurant is to serve a range of just one dish from first course salad to main course fries. The restaurant’s location is extremely favorable because it offers high visibility and a vast flow of customers mostly male bankers. The Entrecote mission is to keep and enhance the level of customer satisfaction, as a powerful foundation for the future growth. The analysis of the market and customer will focus on on meeting customers' expectations and core competencies of the restaurant.

Executive summary 2

Entrecote Restaurant 5
Start-up summary ...

[INSERT YOUR BUSINESS LOGO]
[GANO SUPER HATS LIMITED]
[Main Business Address]

ACN: [ACN]
[Gano Super Hats Limited]

Marketing Plan

Prepared (Student Name): [Date prepared]
Business name: Gano Super Hats Limited
Business location: New York, United States
Products/services: The business sells a brand of caps known as Gano. The firm expects an annual demand of 30,000 caps annually, though the demand is projected to increase as the business grows.

Vision statement

Goals/objectives
Target market
The company is targeting men in the society especially the youths and teenagers who have a special taste for the product. The ...

Introduction

Market research is an organized effort to collect information about customers or markets. It provides information that is important in identifying and analyzing market needs, size and competition. it is an important component of business strategy.

Steps in market research

- Identification and definition of the problem. This will enable you to clearly recognize and list the problems.
- Developing the approach. Once you clearly define the problem, you move onto development of your approach.
- Design your research based on the problem identified, defined and the approach taken.
- Data collection. Information is gathered from the field using a selected ...

This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007).
The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...

The core purpose of this marketing plan is to provide comprehensive guidance in the promotion of an environment friendly Nokia mobile phone in the Australian market. The Nokia c6-01 is the phone that will be the subject. The introduction will provide an overview of the Nokia c6-01 as well as the Nokia Corporation at large. Through the internal analysis, it will be possible to understand internal operations of the corporation. The external analysis provides a comprehensive review of the factors affecting the brand that are not under the corporation’s control. This paper also provides the market segmentation approach incorporated ...

Executive Summary

Safe Haven, the Center of Independent Living for Elderly will be located in Nevada, MO (Missouri) with population of about 8,600 people. The Center of Independent Living for Elderly offers various services for elderly people including medical care, dietary control, coordinated physical and mental activity. The mission of Safe Haven is to provide excellent services at a reasonable price to serve the community retirees and people with disabilities. Our ideal customers are elderly people aged 65 and elder. Potential clients are people at the age from 55 to 64. We will have excellent opportunities to develop our business in ...

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...

Everyday consumers seem to be on the lookout for new products that will significantly improve their current lifestyle by giving them more free time and value for each penny spent. The high cost of living has subjected many families to engage in more income generating activities to meet various responsibilities and live a healthy and satisfying life. This continues to deny them time to do things such as laundry, and they have to be smart all the time. Quality home appliances have proven to be a great deal toward the realization of these dreams. Achieving a dynamic and impeccable ...

Individual Project of McDonald’s

Individual Project of McDonald’s
Different organizations belong to different industries. One of the most distinct among them is the food and service industry. Thousands of organizations belong and operate within this industry. It is otherwise defined as catering industry, which provides prepared meals such as restaurants and fast food chains. Food service industry is important when it comes to sustaining the supply of food products in the market. Thus, food service companies are known to influence the people’s eating habits (United States Healthful Food Council, 2012). For many individuals, eating out became a necessity more than luxury. ...

Business Plan for Super Green Smoothies

EXECUTIVE SUMMARY
Health is an important factor in everyone’s life, and people in the United Kingdom are moving towards healthy eating and drinking options with increased awareness of health related issues. However, it is determined that after having a boost in juices and smoothies market, now both of the markets are facing a decline in sales because of the negative publicity of smoothies. Smoothies faced negative publicity that they contain ingredients that damage teeth and high calories. Other smoothies those are famous with the label of green (organic) use sugar in their smoothies. There is no product in ...

Order# 209392824

Marketing
Abstract
The software industry has many competitors. One of the big competitors in the industry is Microsoft Corporation. Microsoft was founded in 1975 and was the first company to build an operating system for PC’s. When Microsoft was founded its purpose was to put a PC on every desk. The purpose of the company was to get every person computer literate. The company has monopolized the making of operating system for every PC in the world. Also, the company wanted people to use computers in their homes and business and they also built other programs such ...

An organization should always use efficient strategies so as to have full knowledge of both the internal and external environments. These factors help an organization to deliver products and services according to the customers’ expectations and also gain competitive advantage against other competitors. Below, is the internal analysis of the firm:

SWOT analysis

-Economies of scale
-The Company is known as an international Company
-Powerful brand portfolio
-Unilever Company which introduced Lipton tea has always maintained a strong relationship with the retailers
-The product managers lacked efficient connection with customers
-Dual leadership by the company
-The brand ...

Executive summary.4

THE TEAM..4

MANAGEMENT TEAM PROFILE AND OWNERSHIP STRUCTURE4

ADVISORS.5
PROFESSIONAL SERVICES5
HUMAN RESOURCE REQUIREMENT.5-6
THE BUSINESS ENVIRONMENT6
BUSINESS SUMMARY AND HISTORY..6

INDUSTRY OVERVIEW6

Consumer trend 6
Seasonal factors6
POSITION IN THE INDUSTRY.6-7
Legal issues.7
Competition7
Use of technology7
THE MARKETING PLAN.7
TARGET MARKET7
The competition 7
SERVICES.8
PRICING STRATEGY8
SALES/DISTRIBUTION PLAN8
Credit term and guarantees..8
ADVERTISISNG/PROMOTIONS PLAN..8

Public relations.9

FINANCE.9
INCOME STATEMENT9
CASHFLOW STATEMENT.9-10
BALANCE SHEET10
RISKS AND CONCLUSIONS10-11
Introduction/Executive Summary
The new generation clothes line is an organization which started as a small business venture by providing quality materials to both genders men and women. The business venture began as a small clothes stall with limited stock in ...

Executive Summary:

Given the high saturation of solar players in the market, the competition level is huge. The other players in the market have been in the market for a good number of years, with limited but repeated clients. On the other hand, the non-branded Chinese ones dominate the solar market, but with one-time clients. For SolarCity, the brand competitors are the branded ones; as per price and quality and the penetration competitors are the non-branded ones. Since this is the first of its kind project in the country, the brand has tried adopting a push strategy, but the sales are ...

Executive Summary

Planning is known as the foremost provision of a Plan and it has specification in its utilization. Planning has some effective provision in it and it has its own recognition in the companies which are new in the market. Planning has numerous types like business planning, market planning and financial planning and each of the planning process should be undergone with extensive research and analysis. Business Planning is a rigorous process which has numerous things lies under its jurisdiction and each and every aspect is important for the company in particular (School, 2007). It requires having a perfect research skill in particular ...

Introduction

“Family Fun Amusement Park” is based in New York city and draws customers primarily from the region and also from the neighbouring states. The park has a wude variety of children rides aand a petting zoo. An additional land with a large pond has been recently ourchased and a water park and family campground is being constructed.

Market Analysis

The target market for the Family Fun Amusement park shall include the following market segments:
Demographic Segmentation: On the basis of demographic factors, the target market for the Family Fun Amusement Park shall include males and females in the age group of 4-25 years, 20-45 ...

Executive Summary

Pet Store will enhance the quality of life of the pets by offering them the food and care services of heath, which are best in the business. All the care plans will be custom made, according to the requirements and needs of the clients. Our home care aides, and companions are trained to provide pets care and assistance with the activities of daily living.
The prime attraction of our service is that we will be reaching out to pet owners, facilitating our customers at the outdoor parts in Aberdeen where pet-owners need us the most; thus adding value ...

iSport Business Plan
(Instructor Name)

Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...

Analysis of Risk factors

One of the risks for KMART is a volatile customer loyalty. Customers are likely to shift their loyalties from the products of the company to those of competitors, and this is a high risk to the marking of the company’s products. Change in customer loyalty will affect the volume of sales of the company, and may dent the reputation that the company has worked hard to develop over the years. Lower sales volumes will have an adverse impact on the revenues of the company both in the long run and in the short run. It is therefore very critical that ...

INTRODUCTION

Contemporary business environment and fashion industry specifically demand a lot of planning and clarity in setting marketing strategy for new players. Double Touch Boutique, successfully operating in the high end and middle class New York City market and other states within the country, is looking at the strategic options of entering the United Kingdom. The complexity of a business, explained by the variety of the product lines, short product lifecycle and different distribution strategies places pressure on the pricing of the Double Touch Boutique products and demands accurate forecasting and estimation of the initial investment costs.
The objective of this ...

International Marketing Report

INTRODUCTION
Marketing the product through proper strategic approach to facilitate the customers in a given area is the critical thread for any international company (Ghauri, & Cateora, 2010). The working purpose of the marketing project is to analyse AACo’s current situation, its target market in India, determine strategies for reaching potential clients and develop marketing tactics. The marketing project opens with an analysis of the company's situation analysis, including detailed Pest analysis of Indian market. Further, the report determines its major competitors in India. Hind Agro Industries Limited and ALM Industries Limited are the main competitors with the strong customer ...

Executive Summary

Starting a business is one thing but maintaining one can be another. Beginning businessmen may already find it hard to start a business, a franchise, a corporation, or a small company that subcontracts work from outsources now knowing that they have only just began. During the startup period of a business, challenges should always be expected for they will surely come. The first or in some cases, even the second year of the business’ existence may still be well considered as part of the startup phase. It is after the first one to two years that the business will encounter maintenance and business risk-related problems.
...

Business Plan

Price Skimming (Kotler and Keller, 2009) should be the pricing strategy that should be followed by Cara Foods to expand the company to Dubai. Dubai is a constantly growing nation that is visited by millions of people from all over the world. The glorious meal offered by the Swiss Chalet along with such pricing strategy would allow the company to attract several tourists and guests that focuses highly on quality rather than price.

Price List

The price list for the exotic and glorious meal offered by Swiss Chalet in Dubai is as follows (Swiss Chalet, n.d.);

Pricing Policies

Being a world-class and quality food provider, ...

Business Plan

- Abstract
This is a business plan for Dalnim, a firm that sells ladies business suits at downtown Manchester City. The business plan gives a brief background of the firm, its target market, competitive advantages, how the firm will conduct customer needs analysis, the firm’s competitors, pricing policies and other marketing strategies the firm will adopt to achieve sustainable profits and growth.
- Background Information
Dalnim, a sole proprietorship firm, was established ten years ago in the year 2003. The firm is located at down town Manchester City where it sells ladies business suits. With a staff establishment of three ...

Solar Solutions Ltd is determined to enter into business relations with foreign governments and maintain good and lasting relationships with them. These relationships are supposed to be strictly professional and based on business ethics to ensure that they exist for the mutual benefits of both parties that are involved in the relationships. Good relationships can be developed through different ways some of which include constant communication with the concerned departments. This is meant to ensure that the parties are in constant understanding of what is going on with the other and they maintain it at healthy levels. The other ...

Executive summary

Healthy food restaurant is a start up retail shop located in Newbury Street in Boston. It shall offer customers organic and chemical and preservative free groceries. All our products shall be the healthier version of what is found in any other grocery store. The location gives it an advantage of people traffic and at the same time the closest organic food restaurant is thirty minutes drive.
- The Company
Healthy food restaurant is an organic food restaurant whose main business will be selling natural foods to residents and people who visit Newbury Street. Healthy foods restaurant will focus ...

This paper gives an insight into a financial plan of Lighthouse Memories. Lighthouse Memories is a company that is established with a sole aim of selling Memorabilia (Lighthouse). The costs associated with starting the company include both variable costs and fixed costs. The following start-up expenditures are therefore anticipated for Lighthouse Memories:
Three Pentium four computers with 40 GB RAM memory specifications, speed of 3.3GHZ, TFT HP monitor and 80 TB capacity. The network connections shall be developed and tested at the Lighthouse Memories.

Three computers @ 10,000 - 30,000

1st-order Fresnel lens - 17,000

Lighting rod - 52, ...

Acconting And Financial Plan For Magical Health Goodies

DESCRIPTION OF BUSINESS

Objective of Business

• To offer baked cookies, pastries and cakes that are low in calories
• To offer customized bakeries as per specific customer preferences and desire.

Employees Hired

At the initial stages of the business, only one employee will be hired. This employee will act as a personal assistant to the sole-proprietor of the business. The employee will assist in taking orders, delivering them and managing the business.

The decision to hire one employee is advantageous to the business as it ensures that at the early stages of the business the amount allocated ...

Executive Summary

The company wants to develop an electronic business solution to improve the products and services the company offers to the clients. An interior design company develops a new platform on the internet to have more contact with providers, clients and potential clients that find in the use of a website and other information technologies as a new opportunity to increase sales and increase the number of clients.

Industry Analysis

Target Demographic: The requirements of interior design services are different groups in the market. The institutional demand for organizations, companies that require the customization of Workspaces and the demand by individuals and ...