I. Conceptual Overview
a. Market oriented definition
The market is software development oriented. Major product users are individuals, corporations and institutions that find software essential in their day-to-day activities.
b. Product description
The product is a wireless internet gadget. It is developed for multi- use and thus operates effectively with other products. The product enables users to explore the benefits associated with wireless technology. It targets the wireless internet users.
i. Factors influencing behaviour
Customers’ behaviour revolves around the selection, purchase and usage of the product offered to the market for the satisfaction of their wants and Continue reading...
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Purchase Business Plans Samples For Students
Business Plan On Psychological Factors
I. Conceptual Overview
Business Plan On Plumber Wrenches
Jackson construction will be a building business offering plumbing services at a cost of $11,000 per project in the local town area at an affordable charge per project. The business will be offering plumbing works to newly constructed residential and commercial buildings. The company will also offer repair plumbing services to residential and commercial buildings in the area.
Tools and equipment
Most of the tools and equipment required for plumbing will be acquired through purchase since they form part of the end product to customers. Leasing will be used to acquire the tools and equipment Continue reading...
Business Plan On Order #211731627 Gluten-Free Products
Pricing and Promotion Strategies
Gluten-Free Products: Pricing and Promotion Strategies
Americans are not very healthy. Obesity plagues almost 70% of adults and 35% of children and teenagers (“Americans Increasingly Health Conscious” 2014). It is statistics similar to these that have prompted many people to reconsider the types of food they eat and the amount of exercise they get. In 2009, people spent an estimated $29 billion on managing diet and losing weight. Methods included low calorie food, diet drinks, programs for weight loss and other types of services, drugs and natural remedies, and procedures such as bariatric surgery (“Americans Increasingly Health Conscious” 2014). Continue reading...
Advertising Agency Business Plan
Get money publishing company deals with publishing and sale of magazines. The magazine is expected to serve the county region within its first year of operation and then expand to the state level. Based in the town of Mason in Ohio State, the magazine is expected to expand its sales through increased customers. The contents in the magazine are mostly financial reports as well as corporate performances in the stock markets and hence increase the investors in stock markets. Its target audience consists of investors as well as corporations, in order to learn about the behavior of the stock market as well as the status of their competitors for the corporations. Continue reading...
Starbucks Corporate Alumni Program Business Plan Examples
Technology Solutions Business Case
Starbucks is one of the most famous, if not the most famous, brands not only in the coffee industry but in the worldwide market. Contrary to what a common person may think, Starbucks has been raised and developed as a for-profit organization and it too, just like any other business has to always come up with something to increase the volume of their sales, increase the returns of their every investments, or increase the levels of productivity of their current workforce to maintain their market position and competitive. One of the most challenging aspects of handling a multi-national, Continue reading...
Abn: [abn] Business Plan Sample
[INSERT YOUR BUSINESS LOGO]
[GANO SUPER HATS LIMITED]
[Main Business Address]
[Gano Super Hats Limited]
Prepared (Student Name): [Date prepared]
Business name: Gano Super Hats Limited
Business location: New York, United States
Products/services: The business sells a brand of caps known as Gano. The firm expects an annual demand of 30,000 caps annually, though the demand is projected to increase as the business grows.
The company is targeting men in the society especially the youths and teenagers who have a special taste for the product. The targeted people will buy the product Continue reading...
Principles Of Marketing Business Plan Examples
Personal selling is one of the methods of product promotion that involves various steps for the marketer. Personal selling involves an individual sales person focusing on the specific needs of the clients to tailor make the product for the customer’s needs. The step of personal selling that I would struggle with the most is the one of handling objections. This step involves obstacles put forward by the prospective buyer, which often indicate the interest of the prospect in the product. The aim of raising objections by prospective buyers is for the sales person to provide additional information to Continue reading...
Example Of Business Plan On Bauers Integrated Marketing Communication Plan
With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be Continue reading...
Skylux Construction Company Business Plan
1.0 BUSINESS DESCRIPTION
Skylux Construction Company will be located in Fairfield, New South Wales. It will be a sole-proprietorship business. The business will be a construction company, offering construction services to builders and other consumers. It will also offer Continue reading...
Example Of Develop A Short-Term Digital Marketing Plan Business Plan
A business plan is an important tool for the success of any planned business activity in an organization. Advance Digital Inc, requires a business plan that will assists in marketing their digital products in New Jersey, and internationally. To start with the company’s description is given followed by the environmental analysis. Secondly, the procedure involves coming up with the market objectives that define the goals of the organization. After deciding on the objectives, the plan includes the target market, which explains the most targeted customers and the marketing areas of interest. Product and brand positioning is also a Continue reading...
Business Plan on Customer Service
Collin MacGibson, President of On-Time Technology Products, recently returned from a Manufacturing Technology Conference in downtown Chicago. As a result of talking with leaders of other companies, he is now considering establishing a tiered service system, an idea he shared with Mary Graff.
Proposed Tiered Service Plan
Mr. MacGibson's basic thought is to reward their B2B customers who give On -Time Technology Products $100,000 worth of business an end-of-year "thank you payment" that reflects a 5% discount on all yearly purchases.
In addition, those customers would receive a commitment to next-day turnaround time on the resolution of all customer service problems. Moreover, the customers who purchase $500,000 or more annually would receive a 10% discount and free delivery. The average B2B sale is $25,000.
Example Of Business Plan On Marketing Strategy & Marketing Mix
- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
One of the most important strengths of these touchable dining tables is that they are Continue reading...
Free Business Plan About Key Objectives
This paper set out to explain the Best Entertainment Company. The company aims at being the best music records company by producing quality products at fair prices. It is based in New York, and it intends to attract popular artist. It also aims to support upcoming musicians.
The company has a team of qualified personnel who will ensure that the set goals are achieved. The customer analysis is set to understand the customers, segment customers and improve the product to suit the needs of customer
The competitor analysis help the company understand the strengths, weaknesses, threats and Continue reading...
Business Plan On A Marketing Plan To Market An Environmentally Friendly New Or Old Nokia Phone Device
The core purpose of this marketing plan is to provide comprehensive guidance in the promotion of an environment friendly Nokia mobile phone in the Australian market. The Nokia c6-01 is the phone that will be the subject. The introduction will provide an overview of the Nokia c6-01 as well as the Nokia Corporation at large. Through the internal analysis, it will be possible to understand internal operations of the corporation. The external analysis provides a comprehensive review of the factors affecting the brand that are not under the corporation’s control. This paper also provides the market segmentation approach incorporated as well as the positioning strategize adopted to ensure that Nokia c6-01 becomes a leading phone in the country. The marketing strategy outlines how the company will increase awareness regarding the Nokia c6-01 to both the individual consumers as well as the corporate customers. An action plan is also outlined clearly in this marketing plan. Continue reading...
Example Of Business Plan On Gandirk Real Estate Group Llc Marketing Plan
Gandirk Real Estate Group LLC is a limited liability company registered in the state of New Jersey on 10/03/2011. Primarily, the company operates in the USA, Canada, Australia, Europe, Asia, Mexico, and other parts of the globe. Its founder, Thomas Gandirk, who was born in the family of real estate agents in Copenhagen, Denmark, is a young but highly experienced professional. Mr. Gandirk has over four years’ experience in retail sales, ascending to Department Manager at a retail store. As Department Manager, Mr. Gandirk was responsible for customer service, inventory orders, and selling supplies. This experience has taught Mr. Continue reading...
Free Business Plan On Preamble
Africa is a continent which intrinsically suffers from severe food and health care shortages with the result that millions are in danger of succumbing to famine and disease every year. This plan is to purchase a large number of vaccines from developed countries at a knockdown price thus enabling Africans to get access to high quality vaccines at a fraction of the price which they would have to pay for them if they had to purchase them directly.
The manufacturer chosen:
After conducting several interviews with a number of manufacturers it was decided to go for the manufacturer in Estonia Continue reading...
Business Plan on Magical Health Goodies
Acconting And Financial Plan For Magical Health Goodies
DESCRIPTION OF BUSINESS
Objective of Business
- To offer baked cookies, pastries and cakes that are low in calories
- To offer customized bakeries as per specific customer preferences and desire.
Example Of Business Plan On The Situation
Ms. Schaefer the Vice President of Purchasing in Dynamo, Inc. one of the major customer of Wood Corporation, is a ‘displeased customer’ and has lodged a complaint against the recently purchased 50000 of Aster, Wood Corporation’s High Tech sensor. Her company was frustrated with the directions provided by Wood Corporation. The directions and the illustrations provided by the company were of poor quality, it hindered the operations and setup of the sensors, as the directions were not adequate for programming the sensor to receive data from the customer product or initiate responses from the same. Ms. Schafer now Continue reading...
Recommendation Support Business Plan Samples
Sample General Hospital has been experiencing financial difficulties and in response recently hired a new chief financial officer who is determined to increase the profitability of the hospital. In order to do this he has proposed that the hospital add a retail pharmacy onto the main hospital, allowing patients to purchase their prescriptions directly from the hospital.
In order to create a comprehensive proposal the CFO created an analysis of expenses and a forecast to predict the profitability of such an endeavor. He predicts that vendor’s would finance the working capital needed to purchase the initial prescription drugs Continue reading...
Shoe Insert For Working Women Business Plans Example
V. Environmental Forces
- Political /Legal
- The state requires that all businesses make known chemicals and substances that are used in the manufacture of products
The law demands that all the substances used in the manufacture of products be made known to the public. They should carry the necessary clear and reasonable warnings if they are harmful to consumers or expose them to any form of healthy risks (Pride and Ferrell 197). It must be shown to the public that these substances have passed the requirements of the set FDA standards and, therefore fit for human consumption.
The Continue reading...
Mission Statement Business Plans Example
Business Plan for Purchasing Colvard Insurance Associate
This is a business plan that justifies and shows the purchase of Colvard Insurance Associate. Its acquisition will make it the brightest and newest insurance agency in the American region. The person looking to purchase it is Justin Plunkett. After he purchases it, the name of the insurance company will change to Plunkett Agency. Justin Plunkett has been in the insurance business for 5 years. He has been able to manage and facilitate the growth of a nearby agency in Guntersville, AL. He will provide the business with not only the desired skill and experience but also Continue reading...
Example Of Objectives Business Plan
KleenIt is a business enterprise that will be established to provide cleaning services to residential houses and small and medium size commercial premises. The business will be comprised of 15 stakeholders. Out of the total 15 stakeholders, three are the company’s founders, who will take the role of management and the rest will be employees who will do the actual cleaning services. There will be one store manager and twelve cleaning experts. All the employees of KleenIt are local residents and have been employed in the cleaning industry for a minimum period of three Continue reading...
Affiliated School Business Plan Sample
Business Plan for ABC Energon
- Executive Summary3
- Keys to Success4
- Company Summary4
- Company History5
- Company Resources and Facilities5
- Product Description5
- Competitive Comparison6
- Sourcing and Fulfilment6
- Future Products and Services7
- Market Analysis Summary7
- Target market segment strategy7
- Market needs7
- Strategy and Implementation Summary7
- Strategy Pyramids8
- Value Proposition8
- Market Strategy8
- Pricing Strategy9
- Distribution Strategy9
- Management Summary10
- Organizational Structure10
- Management Team11
- Financial Plan11
- Projected Cash Flows12
- Business Ratios12
- Break even Analysis13
- Continue reading...
The Nail Shop Business Plan Examples
Around Cambridge, the youthful population tries to look good and basically imitate their icons on television and their fellow colleagues. However this is far from reality since they have limited information on the latest trends style stores that provide quality products and services and at affordable prices.
Fashion setters, meets the demand of this population by offering nail products and services at their convenience. This convenient provision in essence enables students and the rest of our customers pride themselves in well-kept toe and finger nail, neat hair do`s and their esteem is boosted too. This executive and customer Continue reading...
Sales Proposal Business Plan Examples
Starbucks is a company that specializes in selling coffee besides other products. The firm aims at introducing a new brand of coffee known as Acai Frappuccino that is made with Acai fruits. The company has an objective of promoting this product so that new and existing customers may be aware of the product. Acai is a purple fruit that grows from the Acai tree. The fruit has a unique feature of containing numerous nutrients; this characteristic is not common to other fruits. The nutrients that the fruit contain help in building body muscles, strengthening resistance of the body to Continue reading...
Example Of Memorandum Business Plan
Re: Executive Summary: Revitalization of the Great Western Garments (GWG) Brand
Since the purchase of the Great Western Garments (GWG) jeans brand in 1998 by Levi’s, the brand has failed to exhibit the growth expected by both parties. In particular, the latest sales data indicates that the rate of growth during that time period has been 22.22%, but that growth required the substantial investment in a commissioned sales staff of 15 persons. Additionally, this period has seen introduction into the jeans market of many new competitors, resulting in approximately 17 companies total, not including Levi’s, now directly competing for a similar consumers. At the present time, GWG holds Continue reading...
Example Of Business Plan On E-Business
E-Business: The product
E-Business is one of the strategies in the twenty first centuries that have been successful, especially in connecting with and accessing the international markets. This is due to the fact that the simple transaction will only involve sending of money for the products that the customers’ desire and this will include shipping cost (Kotler & Armstrong, 2008). This is the reason why we have adopted it as our system of operation and customer servicing for our bathroom and bedroom equipment. These are the products that our company is offering to the market. Through our website, the customers will shop through Continue reading...
Marketing Plan Business Plan
Marketing Group 3
This marketing plan is skewed on Reebok International Company which deals with clothes and shoes and what it has to do to have a foothold in the market hence have increased sales revenue. The paper analyses the company’s strengths, weaknesses, opportunities and threats so as to be able to understand how to maneuver around the challenges that are inherent in the environment. A company must ensure it utilizes its strengths effectively so as to emerge firm and increase its customer base and offer opportunities to the customer so as to increase their loyalty to Reebok brands.
Trendy Jewelry Business Plan Sample
A marketing plan is essentially a comprehensive blueprint that provides details of an organization’s overall marketing efforts. The marketing process is critical to business strategies and is realizable through the marketing mix that enables the control of an organization’s marketing efforts (Dibb & Simkin, 2008). The function of the marketing plan is essentially two-fold; tactics and strategy. Trendy Jewelry is a modern organization that performs its strategic planning on an annual basis thereby typically covering an entire year. This paper will provide a succinct portrayal of Trendy Jewelry’s marketing plan, providing details of the company’s marketing Continue reading...
Business Plan On Strategic Recommendation For Coca Cola
Organizations use strategic management to assess their external and internal environments to develop their strategic objectives, directions and strategies as well as how to implement them (Canella, Pettigrew and Hambrick, 2001). The strategic management of the organization that has been analyzed is Coca Cola Amatil Australia. The corporation is one of the largest bottlers of non-alcoholic beverages in Asia Pacific region and has its headquarters based in Sydney, Australia and is listed on the Australian Stock Exchange. Apart from bottling beverages, the company also produces, distributes and sells a diverse product range. The most prominent products that it distributes Continue reading...
Example Of Kudler Fine Foods Business Plan
Kudler Fine Foods main vision is to become the best food grocery shop store. This company is committed to produce the best cheeses, wines and meat to their customers. It is also interested in creating a system to monitor customers’ purchases by using a frequent shopper system. According to this system customers who purchase more products are rewarded for their effort. The newly innovated system awards customers points once they purchase products from the company. Once the points accumulate, customers will subscribe and get discounts and free items from the company.
A part from determining the points earned by Continue reading...
Free Business Plan On Microsoft Corporation
The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, Continue reading...
Product Features Business Plan Examples
The business will concentrate in making a hot sauce. Hot sauce can be used to serve both savoury dishes as well as deserts. It is served alongside other dishes and will be able to add flavor, moisture and visual appeal. Hot sauce product will be marketed in the United States of America’s Texas state. The target market, Texas State, is located to the north of Mexico City. Texas State borders Mexico to the southwest. Texas is the second populous U.S state. Its population has been growing at a faster rate and is becoming older, less rural and more Continue reading...
Example Of Business Plan On Academic Level
5. Results and analysis of mystery points, hardware and software system for the business
6. Bus topology diagram
7. Analysis of journey map
8. Overall Budget plan for the business.
1. Business description: Semesh is a business organization that wants to incorporate information technology in business. The business management wishes to determine the lowest cost for installing hardware and software and spend less than $25,000.The budget should not include expenses such as cost of the ISP-set up and communication system. The business, however, intend to get a router that is free as part of the ISP-set up package Continue reading...
Example Of Business Plan On Starbucks' Global Quest 2006
Starbucks was established in the year 1971. Later, the founders of the company and a marketing manager who happens to own the company currently, decided to list the company in the stocks exchange. Ever since, the company has experienced continuous growth. The coffeehouse company has expanded over the years of its existence (Gia, 2009). The company has expanded both in size from an initial one outlet in Seattle, Washington to twenty thousand three hundred and sixty six outlets in sixty-one countries across the globe. This shows commendable growth in just four decades of operating. Starbucks has not only grown Continue reading...
Free Business Plan About Situation Analysis
Integrated Marketing Communications Plan
Understanding the integrated marketing communications (IMC) assists in bringing together an effective marketing plan for products and services of an organization. Most organizations implement IMC in order to acquire a bigger market share that allows them to sell more products both locally and internationally. An effective IMC should put marketers and communication professionals in a better position to follow the marketing concept and improve sales. Consumer needs and wants are the main focus elements while designing an integrated marketing communications plan. The following is an ICM plan for MAC Cosmetics. Until recently, promotion of an organization’s products Continue reading...
Forming An Innovative Business Business Plans Examples
RUNandPLAY.com will be based on the formulation of an internet based network for sports entertainment with the provision of programming that is sports based in addition to clothing and equipment. This is in recognition of the crucial aspect of online selling of merchandise as a provision of compelled entertainment content as an inspiration to sales. The company will present content that is unique in the showcasing of entertainment that is new and exciting for all related events, service provision in relation to sports programming. The platform will offer of an experience of shopping that is interactive will direct to Continue reading...
Good Example Of Business Plan On Summer Grocery Store (Sgs)
DD Month YYYY
- Executive Summary
Summer Grocery Store (SGS) is a grocery store intended to be established at the South Boston Farmers Market. The main objective of the business is to provide healthy organic food stuffs to the local community at a low price. The products to be sold at the store include organic vegetables, fruits, spices and chilies. The market for organic agricultural produce is growing in the US and in the local South Boston community. The competitive advantage of the firm will be in application of marketing strategies in beating the competition and attracting customers in Continue reading...
Business Plan On Startup Funding
INTERNATIONAL BUSINESS/ GLOBAL BUSINESS PLAN
1.0 Executive summary
The illuminator is a business that deals with the household appliances. Through the help of the management, the business has decided to go to the outskirts to expand on its markets and increase the sales (Barrow, C. 2011). By concentrating on its SWOT analysis, the company has found it best to have other branches in India. After having conducted an adequate research, the business has decided to move out to India and provide some of the household items like the fridges and cookers.
The following business plan will direct the company in establishing itself there with Continue reading...
Good Business Plan On Financial Analysis: Aramex Pjsc
About the company
Founded in the year 1982 by George Washington University alumni Fadi Ghandour and his business partnerBill Kingson as Arab American Express, Amarex is an international main company and the first Arab company to secure listing on NASDAQ. The company was originally headquartered in Jordan which was late moved to Dubai, UAE. It is also the first mail delivery company to originate from Middle East. At present, it is the second largest mail delivery company after DHL and is continuing its expansion path through multiple acquisitions of mail delivery companies around the globe with some major acquisitions including, Priority AirFreight, Continue reading...