Executive Summary
A marketing plan is a written document, which shows the series of activities involved in achieving a firm’s objectives such as attracting customers, and persuading them to purchase the company’s products. The three-year marketing plan will enable the marketing plan to identify changes, needs and recommended strategies to approach customers. The difference attained by the marketing plan in the course of the three years will dictate its success or shortcomings. The firm will update the designed marketing plan to ensure that operations incorporate the emerging changes in the market. The plan can be independent or as part of a business ...
