Introduction
Inevitably, globalization has now changed the entire working of the companies across the globe; however there are certain companies of the world which are continuously enhancing their productivity and level of efficacy in an effective and organized manner. The most common objective of every organization is to flourish their growth and effectiveness in different markets with different aspects. It is usually done with the method of gaining and providing certain competitive advantages to the consumers regarding the products (Du Plessis, Strydom & Jooste, 2012).
Strategies are more than essential for the sake of an organization, and it is more than ...