Ingredient Case Studies Samples For Students

Ingredient Branding: The Food Industry

Ingredient branding has thrived as an accepted marketing concept since the late 1980s. Ingredient branding provides a potential for successful brand management, as well as increased sales for companies. This is because a customer will pay more attention to a product if he or she knows and comprehends the features, functions and benefits of an ingredient contained in the product. Ingredient branding is defined as a special case of co-branding which creates brand equity for components, parts or materials contained in other branded products. According to Baumgarten (2007), ingredient branding has not achieved much usage in the food industry but there are a number ...

Absolut vodka has developed into one of the largest spirit corporations in the world. The Swedish company’s campaign of “constant creativity” have caused it to perform strongly over the years. Absolut was founded in 1879 by Lars Olsson Smith, and by the time he was in his twenties, Smith controlled one-third of the Swedish vodka production by improving the production process and using local products (Pernod Ricard). Distilling this fine liquor in a country where vodka was already a rich tradition, Smith invented the process of continuous distillation, where the liquor is continuously distilled through its production. This ...

Cost vs. Price vs. Values
Cost vs. Price vs. Values

Introduction

A drought has left a significant shortage of the potato crops, leading to an increase in the prices of the potato. The increased price of the potato has left the company with a challenge of survival as they are running their operations on a small profit margin. Julie, a brand manager at a potato chip making company is left at odds over the decision to add the price of the product or reduce the size of the packet. The management has already given their opinion and approved the reduction ...

Integrated case analysis

Introduction
Strategic management refers to the ability of managers to execute a collection of strategic policies in order to outsmart their rivals in the regional and global market. It is an intellectual approach by the management where they review their current performance and devise strategies to improve on effectiveness and profitability to seize competitive advantage over their rivals. Ford motor company has had a series of ups and downs in the automotive industry due to advanced technology and increased competition. The situation has prompted the management to review its strategic plan with intent to regain its market share and retain a strong ...

- Introduction
The success of Levendary Cafe as it live today as one the most recognizable brand in the restaurant segment is with regards to the primary aspect of the organizations willingness to take risks and evolve the core concept of the restaurant in tune with the trends in a globalized economy.
Risk taking can be traced to the founder Howard Leventhal management decisions which resulted in the astounding success of the quick casual restaurant in an ever intense restaurant segment.
The main services provided which distinguished Levendary Café from other competitive brands are their menu that ...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets.
In 2009, PepsiCo led in the beverage industry in most beverage categories other ...

Colony collapse disorder refers to a phenomenon which entails a sharp, unusual decline in the number of bees in a colony. This phenomenon has raised great concerns in the USA in the recent past given that honey bees are a significant part of the US economy. Honey bees are involved in pollination therefore contributing to about one third of the US diet. Several causes have been identified as triggers of the phenomenon; most of which are under investigation. Among the causes identified are: genetically modified foods, pathogens, pesticides and antibiotics. Pesticides in particular are deemed to be a leading cause since pesticides such as ...

Unproven Remedies for Insomnia

The popularity of home remedies has risen, so it is important for people to be aware of the various risks, costs, benefits, and other issues regarding these products. The investigation included a variety of criteria to compare the ingredients, dosing instructions, warnings, costs, and other things regarding easily available products claiming to treat insomnia. These products have vastly different ingredients as well as costs and risks associated with them.

Unproven Remedies for Insomnia

The popularity of natural, homeopathic, herbal, and alternative medicines with the public has increased greatly over the years. This rise in popularity may be because many people do not like going ...