Explanation of the mission, aims, and objectives terms
The business mission is defined as the statement that portrays the fundamental purpose and the principle aims of the business. A mission statement defines what the business, the activities involved, is and the future of the business. For instance, the TNT mission reflects the company’s future through seeking “to lead the industry by instilling pride in our people, creating value for our stakeholders and sharing responsibility around the world.” Such statement is created in a simple way that the employees and other stakeholders can understand and relate to. For instance, the Coca-Cola mission simply defines its aim purpose ...