Luggage Case Studies Samples For Students

Abstract

Steven Dewayne Bond was a passenger on a Greyhound bus when a border patrol officer squeezed his luggage after conducted an immigration check of the passengers. Bond allowed the officer to open his luggage when asked, and a brick of methamphetamine was discovered that was wrapped in duct tape and rolled in a pair of pants. Bond was charged with possession and intent to distribute as well as conspiracy. In pretrial matters, Bond’s attorney filed a motion to suppress the methamphetamine claiming that the search conducted by the officer was unreasonable and in violation of the Fourth Amendment. ...

1. How does Southwest add value? What makes southwest different from just “any airline”?
Southwest airlines is unique because of its policy of not following conventional rule set up by other players in the airline industry. It adds value by not serving meals and avoiding handling baggage between airlines making a profit margin of 6% making them most consistent, profitable and fastest growing airline resulting to value addition. It is different since it has the best baggage service and has received few customer complaints. It also takes 15-20 minutes to turn plane around as opposed to the usual ...

1. How does Southwest add value? What makes Southwest different from just “any airline”?
The Southwest Airline has a different approach of adding value. The value addition is realized on two fronts the workforce and the quality of service offered. Southwest Airlines highly values both its employees and the clients.
2. How would you describe the competitive priorities of Southwest? How does this differ from other airlines?
The competitive priorities of Southwest Airlines lie in both the workforce welfare and the customers’ welfare. The other strategy is the acquisition of similar planes so as to reduce ...

Saint Mary’s University

The case study is dedicated to the company Victorinox. It has recently acquired their competitor, Wenger. Victorinox owns Swiss army knives, household cutlery, watches, luggage and men and women clothing. With the acquisition of Wenger they get also the brand of fragrances (Fullerton & Weigand 2015, p. 146). This is a new area for Victorinox and the issue, or the problem, appears: how to operate in this new for Victorinox fragrance business and what strategy should the company use in order to make the fragrance product line profitable.
Many companies face such problems when they acquire other businesses. This is ...

JetBlue is a relatively new airline in the United States. JetBlue has produced impressive financial results at a time when the other airlines were suffering from losses. The company instead of targeting the masses selected to target a niche market and specialize in the underserviced airline routes. It currently stations its planes in secondary airports to avoid competition and get better treatment from the airports, and has been promptly acquiring new aircrafts in response to its growing popularity and increasing number of passengers.

SWOT Analysis

Strengths:
- Balances cost cutting well with high levels of customer service
- The company does not ...

Introduction

Background
Established in 1941 as a small family-owned business, Coach morphed into a fashion brand over time, providing superior quality fashion goods of modern and classic style. It started operating its own exclusive retail stores in 1980 (Coach Inc., 2014). The Coach brand was sold to Sarah Lee in 1985, and since then, the company has undergone a rapid expansion. The product portfolio of Coach included luggage, briefcases and other fashion accessories, apart from its original men’s and women’s leather bags. Until 2000, Coach mainly operated its stores in the USA before starting to expand into international markets like ...

Background

The founder members of the Southwest Airlines were Herb Kelleher and Rollin King. The founders saw the need to respond to rise in capacity of customers travelling over the Texas routes. The carriers already in the industry were Brainiff International and American Airlines. The carriers did not have sufficient seats. This did prompt the southwest airlines to respond to the demand. There was also poor coverage of intermediate destinations in Texas by the former carriers. The relatively high demand for seats shoots the fare high. The federal regulations discouraged starting of a new airline company.

The southwest Airlines have been ...

1. How does Southwest add value? What makes Southwest different from just “any airline”?
Southwest Airlines adds value through its focus on simplicity, efficiency, excellent customer service, and fun. Its lower prices, outstanding delivery of service to customers, innovative human resource management practices, and efficient operations to drive the low cost structure, makes Southwest different from other airlines. Some of the operations include the purchase of only one type of plane to ensure large discounts during purchase and reduce the maintenance and repair costs. The company also adds value through its excellent communication – it communicates frequently, in a ...

1. Southwest is able to differentiate itself from competitors by offering low prices to its customers, while emphasizing high level of customer service. The ability to combine these two factors makes the company stand out and helps to offer a unique value to its passengers.
2. In order to maintain its current position in the market, Southwest should pay careful attention both to the level of customer service and continuous innovation, as well as to the cost reduction and efficiency enhancement.
3. Southwest airlines’ services do not fit all travelers, but only those, who travel only on short ...

1. Southwest add value by including their concept of fun flying to their services. Airlines around the world are almost the same, but Southwest has a different approach – wherein its employees are the focal point of their marketing schemes.

2. The competitive priorities of Southwest mainly revolve on their low cost structures and their employees. Superb management skills have become a core of their business. Such priorities made them different from any airline because of their capability to give pleasure to their passengers, their diverse culture, and their efforts of serving their customers as their top priority.

3. Southwest is committed ...

Question one

Southwest airlines add value by using distinctive marketing strategies involving target pricing and proper market orientation. The company reconceptualizes its services in comparison to its competitors in the United States air travel market in order to hit the price target profitably. The company also uses low pricing as a means of adding value. This is because its inception was as a competition to Intra city cars, rather than other airline services. This means that the Southwest airlines attract a large number of travelers than other airline services.
What makes the Southwest airlines different, from just any other airlines, is their low ...