Online Advertising Case Studies Samples For Students

4 samples of this type

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Company Report Case Study Sample

Introduction

HUGE was founded in late 1990s, as one of the few firms that were meant to integrate new digital marketing strategies which were to reshape how marketing was done. The other companies formed in this time included Critical Mass, Organic and Razor fish among others. Other companies like Digitas that mainly focused on CRM began to enter the online marketing segment to get a piece of the pie.
Companies have been making a shift towards online advertising in the time since the mid-1990s. This has been a factor that has enabled web development firms to grow very fast in size and ...

Internet

Strategy

Competition

Company

Marketing

Market

Business

Advertising

Growth

Strategies

Products

Politics

5 Pages

Case Study On Google’s Failed Purchase

Question 1: Why Google made the move

Google’s drive to get into the wireless market via the utilization of the 700MHZ Spectrum Auction was a chance to set up a fifty-state network. Apparently, such new product development would enable this company to turn out to be a cellular network operator. Indeed, this market encompasses corporations such as Verizon and AT&T; Google would not merely compete with such companies but would as well obtain an opportunity to engage in networking with other entities to come up some innovative products (Aune, 2008).
The possibility of getting into the wireless market gives Google several prospective practices of growth ...

Google

Radio

Wireless

Network

Telephone

Cellular

Phone

Auction

Customers

Consumers

Company

Market

3 Pages

Free Marketing Case Study Example

Cyworld Case Study

Cyworld had 21 million users and earned revenue of $95 million in 2007 from three main sources i.e. $65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from advertising. The social media marketing was an emerging industry with significant potential for both existing and digital marketing agencies during 2007-2008. Indeed, the user base was still expanding combined with emergence of new online platforms for social and professional networking. Therefore, the new CEO should focus on advertising and mobile networking in the future because it is anticipated that the business entities, celebrities, ...

Internet

Sociology

World

Networking

Taxes

Revenue

Advertising

Business

Virtualization

Focus

Community

Competition

3 Pages

Good Case Study About Marketing Plan For Just US! Cafes

Executive summary

Just Us! Coffee is the leader retailer and wholesaler of fair trade products in Canada. The company also deals in other fair trade products such as tea, sugar, and chocolate. Its main differentiation is to sell organic products under the fair trade umbrella. Fair Trade gives the company a sense of social responsibility and environmental responsibility in addition to dealing in premium quality products. The fair trade market is a growing market supported by its differentiation values. Just Us! Café wishes to expand its business in order to maintain its share of the current market in Canada. Meanwhile the company has ...

Business

Marketing

Company

Commerce

Trade

Products

Coffee

Fair Trade

Customers

Market

Canada

Sales

9 Pages