Introduction:
Global Gadgets Imports started the business of gifts and home décor items in the year 1992. Presently the company owns eleven independent stores along with distribution of gift and décor items to multiple retail store locations. Company was enjoying good sales through its wholesaling network and through retail outlets till last year. Over the last year company noticed a downfall in wholesale business whereas the business of retail stores was flat. After various evaluations and research, company decided that the main reason for downfall is improper brand building activities. The company decided to explore public relation marketing Continue reading...