Introduction It is the endeavor of our company to produce an organic face lightening cream for women in the USA, and to sell it in China and Japan. The company will evaluate worldwide marketing opportunities and develop an international marketing entry strategy.
Evaluating Worldwide Marketing Opportunities
For the sake of simplicity, the evaluation of countries would be restricted to Asia. Preliminary Screening Criteria for Eliminating Countries The organic skin lightening cream is a premium product, as opposed to mass-market beauty products. While it is a premium product, it needs to be sold in large volumes to be profitable. Therefore, the target markets ...