Campaign College Essays Samples For Students

Abstract

This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...

The campaign dubbed “healthier you” (HY) seeks to bring together various stakeholders from the Northeastern University to fight unhealthy eating and especially obesity. The realization that the university’s dining halls do not offer the students healthy food choices informs the campaign. The dining halls are filled with junk foods which are likely to make the students obese.
The root of the problem of unhealthy eating in the university can be traced back to the policies that the university applies when renting out university space. Over the years, the policies look into whether an individual or an organization renting ...

The ethical dilemmas associated with the advocacy campaign are both micro and macro in term of the scope of coverage. The micro level of the ethical issues involves the individual level, while the macro represents the societal level. Therefore, the essay will entail an analysis of the ethical dilemmas in the first section, paying adequate attention to the same based on the wide information base.
Firstly, the ethical dilemma arises in determining when to embark in the execution of the advocacy campaign. In particular, it is necessary that the campaign takes place at a time when all the necessary ...

1 Introduction
This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

And the Media

Political campaigns, particularly at the federal level require a great deal of money to be executed effectively and this can be seen throughout the political history of the United States. Political financing of campaigns has been viewed as a somewhat necessary evil that is a critical factor in ensuring the success of a particular candidate and political donations are considered to be a means through which individuals and organizations can support their chosen candidate in accordance with the democratic system. However, the undue advantage that a candidate may derive from exorbitant contributions from individual entities has been recognized by various institutions throughout the history of ...

Abstract

Marketing and advertising are two important aspects of managing a business, or to be more specific, of leading a business towards success. A product or a service offering may be good or even of the highest quality when compared to those that the competitions in the industry offer but if the marketing and advertising strategies used are not effective or not suitable to the target market, or in some cases, simply do not work the way how they are supposed to, then the actual sales and profitability or the company’s product or service may not reach the expectations . The objective of ...

Situation overview

Advertising is a means communication to target group of audience by majorly use of media. It is aimed at improving sales of the organization. In the current world, technology has been the backbone of every activity that is currently done. This has called for organizations to improve their modes of advertising. That is, from radio and television advertisement to ads in the internet mainly because the number of people who visit the internet is increasing rapidly (Boone, & Kurtz, 2010).
Intracom is a service provider that entered into the market in the last five years. The company is categorized under communication ...

Introduction

This paper is aimed at formulating an advertising campaign for Nokia phones. The essay has six sections which are designed as follows; background information about the writer, Nokia phone, and Nokia brand will be discussed in section one. The research to be done in preparation for writing the essay will be discussed in the second section, the target market will be discussed in section four, the campaign objectives are in section four, creative planning is in section five, and the advertisements are outlined in section six.

Product Background

The aim of this essay is to come up with an advertising campaign ...

2016 Presidential Candidates

Introduction

The 2016 elections campaign has seen many hopefuls from the republican and the democratic parties as well as a few independent candidates campaigning for nominations by their various parties. The various campaigns have been conducted country wide in the specific states and also over media channels through various interviews. This time round the polls seem to be going against the general public’s expectations and it is therefore not easy to make a clear prediction as to which side will emerge as victors.

The list of candidates for the republican seat is led by business mogul ...

According to Twopeopleonefuture (2012) the war between Israel and Palestine has continued to affect the two countries in a negative trajectory which has seen the United States suffer huge economic losses through the aid mounted by the government. The campaign run in the US and other global cities through the various social media and media platforms originates on the basis of trying to get the military presence and aid of the American troupes out of Israel and Palestine. Twopeopleonefuture (2012) observes that it is done with the intention of pushing for a more conscious approach on the aid that is allocated ...

Introduction

With the evolution of the new communication technologies, political campaigns have been revolutionized in a way that even after politicians win elections, they continue in a ‘campaign mode’ during their governance. The continuous campaigning is aimed at gaining a political advantage in the following election (Heclo, 1999). The leaders are now able to reach the public in more effective and extensive ways through the internet, broadcasting medium, as well as old fashion printouts. This situation has been referred to as the ‘permanent campaign’. The phenomenon is witnessed in most countries of the world, including the United States of America. Continuous political campaigns ...

Campaign Against Obesity

Obesity as a Contemporary Societal Issue
According to World Health Organization (2014), around 2.8 million people die every year due to obesity. Obesity is a condition characterized by a weight that is more than the healthy range. This condition leads to many negative health conditions, such as coronary heart disease, diabetes, high blood pressure, stoke, certain types of cancer, mental illnesses, and others. Currently, it is estimated that there are around 78 million obese U.S. adults (“Adult Obesity,” 2015). What makes the issue worst is the fact that adults are not the only ones who are at risk of ...

The audience for which the public health campaign is targeted is composed of school going children. The public health campaign on hand washing targets the school going children because they are easily accessible in large numbers and in one area. The hand washing campaign does not limit to children of a certain grade. On the contrary, the hand washing campaign is designed to reach all the children from the lowest to the highest grade. The choice of this target group is influenced by the fact that hand washing prevents many communicable diseases. It is estimated that hand washing reduced the ...

Following the guidelines of the course ID guidelinesStudent’s NameUniversity

Introduction
Labor Unions play a major role in shaping the life of workers in different organizations. The Union Leader is responsible for maintaining the rights of the employees and a peaceful work environment in the organization. Hence, the Union election is one of the important tasks of setting a social body that controls the rights and roles of the employees. The paper has been developed to study the most appropriate role that can be played in the Union campaign according to the skills and knowledge of an individual. The paper also deals with a case study that helps to ...

Political advertisement is a very specific genre of commercials. Some might even call it a separate kind of art and it would be too reckless to deny that statement. The culture of political advertisement, propaganda and campaign activities has been constantly evolving, still is and is sure to continue to do so. Campaign ads which will be analyzed in this paper are no exception. Having started with word-of-mouth advertising in the previous centuries, ideas for how to spread election campaigning materials have led to the usage of such technological breakthroughs as radio, television and internet for political purposes. And that has ...

Introduction

Some brands are synonymous with quality and success and their name becomes connected with the product, Starbucks is one such organization with such attribute and when coffee is discussed it becomes synonymous with Starbucks.
The success story of Starbucks was started in 1987 and ever since its launch it has become the world’s foremost retailer and roaster of coffee. Based in Seattle, USA, it is an international chain of coffee of great repute.
Starbucks has no parallel in the domestic market and is a strong player in the international market in view of its outstanding operational capability, innovative ...

Before talking about public awareness campaign on ovarian cancer and how badly it is needed, let’s clarify what ovarian cancer is. As American Cancer Society explains “ovarian cancer begins in the ovaries that are reproductive glands found only in females (women). The ovaries produce eggs for reproduction. They are also the main source of the female hormones estrogen and progesterone. One ovary is on each side of the uterus in the pelvis” ("What Is Ovarian Cancer?").
One should understand that there are several types of cancer that develop from cells of the ovary and are considered to be ...

Brinkley (1992) argues that the Second World War was the largest conflict in human history as it ranged across six continents and cost the lives of fifty million civilians and soldiers (p.774). This essay will identify the reasons why America joined the Second World War. There will be a major analysis of the major American campaigns during the Second World War which includes: the North African campaign, the results of these campaigns, and the overall success for the Allies as a result of these campaigns. The American position in each campaign will be emphasised.
Chambers (1999) suggests that even ...

The American politics has systematic and radical transformation in the recent decades. With the increase in the number of groups that are interested in United States politics, the country’s legislative bodies have created various policies and guidelines to regulate the election and campaign process. The introduction of various policies and guidelines in American election system has played a critical role in shaping and influencing the campaign process and election outcome. Political Action Committees (PACs) and 527 groups are examples of the groups that play a vital role in influencing the United States campaign and election process. Therefore, the knowledge on ...

Introduction

This promotional campaign aims at achieving gender equality among students in China where there is no gender equality. The focus is therefore to promote the women empowerment so that women in china can attain a better position of Chinese economy. The present situation in Chinese rural population indicates that the gender inequality has been a major problem and as a result, there is no full utilization of human capital. As such, the given promotional campaign targets to achieving a higher retention rate of girls in schools. This can only be possible by marketing in the social way and aimed at the parents of ...

Elekta Marketing

Company Background
Founded in 1972 by Lars Leksell, the Swedish-based company Elekta is the world´s one of the leading companies in the area of innovation and clinical solutions for cancer and brain disorders. The company offers a set of tools and treatment planning systems for radiation and brachytherapy. Moreover, the company is a pioneer in imaging and stereotactic technology in radiosurgery and radiation therapy. The company is proud of its history and strong brand in the above-mentioned solutions and places emphasis on the development of cooperative and partnership relationships with customers. Elektra´s values are built around employee empowerment and ...

The massacre of forty unarmed civilians in the village of Racak on the fifteenth day of January the year 1999 marked the climax of the armed Conflict of Kosovo. At this point, the international efforts aimed at establishing a diplomatic solution to the seemingly endless internal conflict had totally failed (Hosmer 2001). President Slobodan Milosevic was in constant breach of the internationally mediated agreements, exhibiting highest disregard for diplomacy. When the last endeavor to find a subtle solution to the otherwise unjustified killings failed, the American ambassador, Mr. Richard Holbrooke tried to convince Milosevic to embrace peaceful solutions. It was after ...

Campaign name

The campaign name is Beware of ZIKA.
Context
- Zika fever/disease is the result of Zika virus that spreads primarily after getting bitten by an infected mosquito of Aedes species (CDC).
- Common symptoms of Zika disease are rash, joint pain, conjunctivitis and fever (CDC).
- The illness tends to be mild in nature, but the symptoms can last for weeks after getting bitten (CDC).
- Infection of Zika virus during pregnancy can lead to serious birth defects called microcephaly, or it can also cause severe defects to the fetal brain (CDC).
- In 1947, the virus was first ...

Introduction

An advertising campaign is a series of coordinated advertisements that are broadcasted through a series of print or digital media carrying the same theme. This campaign may focus on a specific product or service or target a particular section of the population. Successful advertising campaigns have been known to achieve better results as compared to sporadic advertising. An advertising campaign can run anywhere from a few weeks, months or even years.
A public relations campaign on the other hand is a series of events that are planned beforehand aimed at achieving a specific goal. The aim of public relations ...

Analysis of An Ad Campaign: Apple Ipad Advertising

Getting ideas for Advertising Campaign is the most difficult part. In the beginning, one looks at their own reaction to some new technology with some interest. However, beyond a certain age, it gets difficult to garner the same interest for a new change. The insecure advertising agencies particularly practice a mini-version of crowd sourcing all the time. They are threatened with a creative review or are up against a tight deadline. Getting ideas is not only difficult, but it difficult to sell them too (Jeremy, 2012). They need to package by the creative directors and promoted by someone professional. Moreover, the personal authority must ...

The benefits of running are tremendous. It has both health and social benefits. It does not require expensive facilities and complicated gadgets. With just a pair of rubber shoes and plenty of willpower, one can immediately reap the benefits of a good run. The following frequently asked questions (FAQ) provide the details of the campaign

Who are the audience of the Running Club Campaign?

The students, employees, faculty, and officers of the university are the target members of the Running club. Since the runners themselves decide on the intensity of the exercise, the club is open to both beginners and long-time runners, 18 years old and older, with no prejudice ...

Compare and contrast church sermons to campaign speeches

Communication remains an imperative component in society as it helps people exchange ideas, relate with others, and form close bonds with family members. However, communication assumes different forms depending on the subject, audience, environment, and other constructs. Church sermons and campaigns speeches remain the two forms of communication in the contemporary society, but they share similar aspects and differ in others as addressed in this paper.

Church sermons and campaign speeches appeal, convince, and encourage the audience, through emotional inspiration to take a certain course of action. In the case of church sermons, the speaker (religious leader/pastor) appeals to the ...

Introduction

The tour operator, Thomson Management, wishes to create a cultural tourism 6 day visit to Denmark, Amsterdam, Lisbon and Porto. By working as the Assistant Marketing Manager for Thomson Holidays, it is my job to explore the sectors, hotels, B&Bs, restaurants, and travel agencies, to make recommendations for Thomson’s Marketing department as appropriate in the Travel and Tourism Industry. In the following outline the core concepts of marketing, the factors that influence marketing in the travel and tourism industry, customer demands and satisfactions, and the ways in which the client market can be segmented, are discussed.
1.1 Discuss ...

I LIKE IKE BY DWIGHT EISENHOWER

Introduction

The ‘I Like Ike’ cartoon ad that was used by Dwight Eisenhower was one of the first campaign advertisements to be done on television. The advertisement was made for Dwight’s presidential campaign in the 1952 elections. Ike was President Dwight’s nickname. The ad was very instrumental in drumming and garnering support for the former army general as it helped him become the 34th president of the United States of America.
The ad was written by one Irving Berlin and was produced by Roy Disney. Initially, the animation had appeared in one ...

The use of advertisements by companies helps in communicating a certain message about their product. The advert has to be spot on if it seeks to capture the attention of a person. Hence, most adverts feature attractive messages, images, slogans or promotions ideal for the particular product. The fashion and beauty industry focuses on using young, slender and beautiful models to conveying their message. However, it might not please the multitude that does not fit the displayed model, and it brings out the issue of stereotypes in women. Unilever saw the loophole in such imagery and thought of a ...

A Campaign Against Obesity

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Obesity as a Contemporary Societal Issue

People are getting bigger and bigger every single day. According to World Health Organization (2014), around 2.8 million people die every year due to obesity. Obesity is a condition characterized by a weight that is more than the healthy range. This condition leads to many negative health conditions, such as coronary heart disease, diabetes, high blood pressure, stoke, certain types of cancer, mental illnesses, and others. What makes the issue worst is the fact that adults are not the only ones who are at risk of premature death. Each year, more and more children are weighing more ...

The objective of this paper is to present a plan for product promotion campaign of a new shampoo. We define the goal of this campaign at the very beginning. Then we enumerate the possible methods of achieving this goal. We present an analysis of the possible effect of the campaign in terms of pricing and distribution of the product.

Setting up the Goal

Since the product is a new shampoo the first goal will be spread awareness about the product. To make people understand the unique characteristics of this new product that makes it different from the other products. The people has to ...

Abstract

This study aims to analyse the ad campaigns of Chanel N5 and Dior jádore, and how they motivates the buying decision of their target audiences. The report deeply analyses the Nikole Kidman advert of Chanel N5, Dior jádore advert performed by Oscar winner actress Theron. Both the commercial reflects Hollywood touch, style and class in them. Referring to existing literatures and websites, a detailed understanding is being provided in the report about the relation between ad campaigns with luxurious perfume brands and they stimulate buying behaviour in their target audiences.
Key words: ad campaign, Dior, Chanel N5, ...

Petersen (4) mentions that lobbying is a paid activity in the United States in an attempt to sway an elected official towards an action that relates to some legislation. Petersen (5) says that a lobbyist persuades a public official, media, and the public to promote the cause of something and declare support. The Congress hires professional advocates, who assist in formulating policies, in the public institutions. Lobbying affects the political decisions employed by the public, interest groups, and the labor organization that has a stake in the executive policy. Champagne (27) explains that lobbyists provide a crucial role by providing technical information to public ...

Integrated Marketing Communication: Easy Jet

Executive Summary
UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as ...

Promotional Plan

Dolce & Gabanna Promotion Plan
Campaign name and type: D&G High Lights (Exclusive/Privilege Card) Phase I
Launch date:
Campaign phase and running period: Phase 1 – Introductory (subject for evaluation), Phase II – full implementation (subject to evaluation results and customer response). Phase I will be implemented for 3 months observational period.
Primary Purpose or Objective: The objective of the campaign is to introduce a luxury membership club that comes with a privilege card. It is aimed to keep brand patronage among existing customers and gain new ones by means of providing perks and exclusive members-only offers through point system ...

One particular name that is hugely synonymous with the civil movements and whose name cannot fail to be mentioned whenever the civil rights movement is referenced is Martin Luther King. Martin Luther King was born on 5th January, 1929 in Atlanta, Georgia. Being the child of a church Minister, young Martin was naturally expected to follow in his father’s footsteps. He became a pastor at Ebenezer Baptist Church and this where his journey with the Civil Rights Movement started.
King went to Boston for college studies. He later moved to Montgomery with his new wife, Coretta King who he ...

Poetry is often thought of as a type of high art, a type of art that is created for the betterment of art as a whole; in most people’s minds, poetry is concerned with heavy themes like life, love, or death. Poetry may even seem to be completely inaccessible to some people, depending on their level of familiarity with the art form. However, poetry has seeped into the modern advertising world quickly and quietly. Today, there are many different types of businesses in many different industries using poetry as a method of advertising; how and why they have done so will be ...

The Beef for a Healthier You Proposal

Beef is an important part of a healthy diet because it is a source of protein, which is crucial for the body’s bodybuilding and repair functions. Informed individuals, who eat healthy, are consume more fresh vegetables, fruits whole grains, and moderate beef in their diets. Red meat has a moderate amount of fat and is concentrated with protein, minerals, and vitamins. The aim of the Beef for a Healthier You campaign, is to inform the public on the benefits of beef in making their diet complete.
The Beef for a Healthier You campaign will target mothers, pregnant women and lactating women, the ...

CDC (2012) defines social media as online communication tools that facilitate exchange of information, interaction, engagement, and sharing of ideas and other content over networks. In the recent past, the use of social has gained immense popularity, and the healthcare industry has not been left behind. Disease prevention through health promotion depends heavily on shared information, as the information empowers the public on issues affecting their health. Information access has been revolutionalized by social media, and as Heldman, Schindelar & Weaver (2013) posits, it is imperative to take the information to the people.
67% of internet users are active users ...

The Unilever Company initiated the Dove Campaign for Real Beauty back in 2004 as an international marketing strategy. The campaign has incorporated several approaches aimed at marketing the products publicized by the campaign ranging from advertisements, workshops, sleepover events, videos to the production of a play and a book. The market segment targeted by the campaign is that which is composed of all women and particularly those in professional jobs. Recently the campaign has extended its scope to capture even the young girls in their teens.
In the past decade, the campaign has been very successful compared to the ...

Abstract

The article talks about the NFL’s Crucial Catch Campaign that aims at assisting the American Cancer Society (ACS) to raise awareness and fight breast Cancer. At the same time, the author raises concern about the motives of the stakeholders involved in the campaign. The NFL has joined hands with ACS and other partners to conduct A Crucial Catch within the society (Basen, 2013). The campaign has two major objectives: to raise awareness about breast cancer, and also solicit for funds. Despite the good intentions, it is said that the NFL and other stakeholders have their personal interests. The ...

The work of Art, which is discussed in this essay, is a painting of Emile Jean Horace Vernet – “The Scene from the French Campaign of 1814”, created in the 1826. Now, this masterpiece is located in the Legion of HonorGallery 16. This picture was created with oil on canvas.(Fine Arts Museums of San Francisco.Emile Jean Horace Vernet › Scene from the French Campaign of 1814.(n.d.)) This work is truly considered to be a piece of World Art: as it may be seen, all objects, depicted on it, are quite realistic. On this point it is appropriate to go to the ...

Introduction

Most of us have faced moments when we were not able to concentrate on the work in hand. There were times when focusing on a task was a big challenge. However, this type of syndrome is not very common for most of us, but some people show this kind of behavior on a day to day basis. For those people showing the lack of concentration and inattentiveness on a regular basis, this type of syndrome becomes uncontrollable and persistent. Any person showing such signs may be a victim of attention deficit hypersensitivity syndrome. Attention Deficit Hypersensitivity Syndrome (ADHD) does not show any physical signs ...

- In her speech, Nancy Reagan introduces the “Just Say No” Campaign, requiring the audience’s support and contribution for combating the drug use among youngsters;
- Nancy Reagan uses all the three elements of the speech: ethos, logos and pathos in her speech, for determining people to adhere to the “Just Say No” Campaign;
- Ethos is implicit in Nancy Regan’s speech, because the credibility is given by her name, and reputation being the first lady and a respected and trustworthy social activist;
- The speaker makes use of logos by presenting a comprehensive and coherent ...

English

The #IFAKEIT Campaign
On 12th May 2015, internationally renowned music superstar Shania Twain and an international organization for conserving wild cats for wild cats named Panthera launched the #IFAKEIT social media campaign to popularize the leopard whose spotted skin has inspired fashion for ages. To date, the spotted print of the leopard is still hugely used in fashion and widely used in the southern part of Africa, and Asia as traditional wear during public ceremonies. The demand for leopard skin is the major cause of the decline in numbers of this big cat. The campaign presents a 2minute and ...

Abstract

Shopper marketing examines how brands by implementing and integrating their particular strategies by focusing on the customers at the point of sale. Shopper market strategy directly influences the behavior of the consumer immediately he is purchasing a product. Various techniques are deployed by the company to create impressions by changing some aspects of the product such as color, packaging, size as well as language. Advertisement in the stores where these products are sold is also a technique of capturing the attention of customers. To help persuade the customers, manufacturers need to reconsider the design of their products through packaging ...

Population health concern and Advocacy Overview

The discussion over the dissemination of the HPV vaccine presents is of the most controversial issues in the country. The issue also attracts debates on sexuality in children and compulsory vaccination for school going children. The politicized argument exists at a time when there are many people infected with the HPV virus. Such statistics play an important role in influencing this advocacy campaign. My policy proposal advocates for the dissemination of HPV vaccines to middle-school children. This campaign proposes an administration process that follows a two-time schedule. In the first round, the children will receive the first dose as ...

The Greenpeace campaign is a global movement aimed at addressing issues of environmental damages. The discussion focuses on merits of Greenpeace public relations by assessing the damages caused to P&G corporate image. Furthermore, how the maturation of social media affected such campaigns. Furthermore, it provides an analysis of whether Greenpeace or P&G is acting appropriately or not. It will also predict on the possible safety measures to be undertaken by the two organizations in the protection of the environment. According to Greenpeace, the P&G corporate image does to concur well with expectations of the public. However, the P&G counters this ...

The 2011 elections were instigated by Liberal party leader’s motion of no-confidence. While the liberal party seemed to enjoy large support among Canadians, the results of the election would prove them wrong. The results of the party delivered majority to the Conservative while offering NDP the official opposition status. The failure of the liberal party is worth investigating. This analysis is aimed at establishing the mistakes done by the Liberal party and their impact in their campaign. It will deal with the leadership, organization, policy, and funding of the party.
Problems in the Liberal party started in ...

The Savannah Campaign

According to Civil War Historian Anne J. Bailey, the Savannah Campaign was “the most destructive campaign against a civilian population during the Civil War (1861-65)” and is significant because it incorporated psychological warfare (2002). The campaign began in November of 1864 and lasted a little over a month. In this campaign, General William Sherman of the Union Army took his troops across Georgia to the Atlantic Ocean (Bailey 2002). By the time Sherman began his “March to the Sea” as the Savannah Campaign is often called, the Confederate Army of Tennessee had moved to Alabama. This left Georgia unprotected. According to Bailey, ...

The Man Your Man Could Smell Like Advertising Campaign

Old Spice is American brand of male grooming products. Procter & Gamble owns the brand since 1990 and manufactures its products. The ad I have chosen is of body wash for men. Old Spice had introduced the product to the market in 2003.
The advertising campaign is called ''The man your man could smell like'' and it features Isaiah Mustafah, who is American actor and former NFL player.
Old Spice previous advertising campaign was of a male deodorant. It featured Terry Crews and had a slogan that said ''Smell is a power''. It is similar to the one I have chosen ...

Martin Luther King is the most active and famous human rights activists, or it can be said that he projected him as a leader of civil rights movements. He worked hard to end the racism from the world and thus he gave his life to stop racial discrimination in the United States. He lived from 1928 till 1968, and he served most of his life serving humanity. He started human rights work and then he ended up contributing for Civil Rights Movement. He delivered various speeches to encourage people to adopt methods of nonviolence. To pursue civil rights goals ...

Question 1

Decide whether Pepsi should continue the Pepsi Refresh Project. Why or Why not?
Pepsi Refresh Project has been one of the most unique and interesting type of cause marketing taken up by the company. The idea behind Refresh Project is to contribute towards making the earth a better planet to live for those who are suffering in one form or the other. We understand that people living in this world have a good heart and they want to do something better for the society and for those who deserve good things in life but cannot afford it. For instance, ...

Marketing the product in a manner that is ethical and according to rules and regulations as set by the relevant framework and code of ethics is a key aspect of communication. Ethical standards are set with regards to the times we live in, cigarette advertising is banned in current times, however, the marketing communication of the Marlboro Man is etched in our memories.
The ethical standards are primarily set by the companies themselves as per their products and services and it is followed to avoid any misleading messages and influencing the consumers in an unethical manner, sectors such as ...

The role of special interest groups in American politics has been highly contentious. The national interest is a amalgam of varying private interests all vying for attention on the national stage. Instead of encouraging citizen involvement, special interest groups have magnified the fissures of the American political system. In this paper, I will discuss the role that special interest group play in public policy, examine the campaign reform movement and the pro’s and con’s.
Interest groups were a concern that the Founding Fathers had since the founding of our nation. Modern day citizens hold the sentiment that democracy ...

Abstract

The doctor friendly global company is a mobile health care service provider that seeks to integrate medicine with cloud computing intelligent applications. It is important to have some strict measures in place that help prevent the occurrence of disease and measures that can detect the advent of symptoms whether mild or those that need immediate medical attention. The doctor friendly global company is based in Taipei, Taiwan with the main focus being distant medical and health services it is for this reason that the company was formed.
They have heavily invested time and resources into the research and development ...

I
Martin Luther King, Jr. wrote Letter from Birmingham Jail to emphasize his promotion of nonviolently resisting racism. King, Jr. noted that people may break laws they deem as unjust as part of their moral responsibilities. The publication of Letter from Birmingham Jail initially experienced delays, but eventually became one of the most widely published texts that enjoyed great popularity among civil rights movement supporters in the United States (US) during the 1960s (King Jr.).
Various nonviolent protests against racism happened in 1963 in Birmingham, Alabama, hence known collectively as the Birmingham Campaign. The Alabama Christian Movement ...

Introduction

Hulu Plus is a video streaming service that’s available on several platforms provided they can access the internet. These platforms include traditional web based platforms such as desk tops, laptops, tablets and mobile phones to name but a few; and modern web based platforms such as PS3 platforms, televisions sets among others. As such, Hulu Plus is a partnership between Hulu and media networks and studios some of which include the following: NBC, Fox, ABC, CBS and Nickelodeon . Hulu as a business is owned by three subsidiaries affiliated to NBC, Fox and Walt Disney. These specific subsidiaries are Comcast/General Electric, and Disney-ABC ...

1. Discuss Bonneau's findings in What Price Justice?

In "What Price Justice(s)? Understanding Campaign Spending in State Supreme Court Elections," Chris W. Bonneau discusses campaign spending for elections to State Supreme Court, indicating the varying factors that lead to the often wildly different spending budgets for each of these candidates. Depending on the campaign, state supreme court races will often involve a lot of campaign spending, given the circumstances. Bonneau's study is conducted to determine what exactly fuels this campaign spending for these positions.

In his findings, Bonneau determines that "state supreme court campaign spending is driven by ...