The new media has presented new interactive forms of delivering instant information to audiences. The proliferation of internet technologies and its capabilities have charged the culture of the audience from the consumer of information to a creative consumer who can individual or in a group influence the public opinion. The media institutions need to reengineer their content delivery strategies to be able to satisfy the hunger for immediate delivery of accurate, relevant and reliable information to its uses. Government controlled media institution are in a threat of extinction with the entrance of the new media
Media can be ...