Distribution Channel College Essays Samples For Students

Distribution strategies

PART A
Introduction
The fundamental scope of this paper is to discuss in detail the various distribution strategies that a motor scooter firm is going to distribute its high-cost scooter. Also importantly, the paper will identify and list all the strategies for motivating the dealership as intermediaries with a view of snatching them away from the competitors. In addition to that, the paper will mention the various advantages and disadvantages of the different strategies. Moreover, the paper will strive to evaluate the effectiveness and efficiency of each strategy as well as describe the distribution programming as a comprehensive strategy for ...

Integrated marketing and advertisement are tactics that unify multiple marketing systems. However, they carry out marketing across both the traditional marketing channels and the non-traditional channels (Iacobucci and Calder 24). This Marketing approach is designed to build a robust and seamless know how for buyers to relate to the product. The approach tries to combine all components of marketing that include; promotions, direct marketing public associations, advertising, via their particular mix of procedures, media, mechanisms, channels, and happenings, to ensure they function as a unified force (Iacobucci and Calder 19). It is a process engineered to confirm that all ...

A distribution channel is a series that a commodity passes through to get to the final user, which is the consumer (Cravens & Piercy, 2006). The series might be a business or intermediaries who ensure a product or a service reaches those it is meant to benefit. The series can be one of the following;

Internet

Wholesalers
Distributors
Retailers
Agents
It can either be short or long, in that, when sold from the producer to the consumer directly, it is a short, while long when passes through intermediaries. In most cases, the intermediaries receive the product or service from the producer ...

In 2015, the Powerwall was launched by Tesla. The powerwall is a rechargeable lithium ion battery that can be mounted on the wall. Tesla manufactures the pack and module while the cells of the powerwall come from Panasonic. The powerwall can save electricity that was generated from solar panels. It gets energy from the utility grid while there are low rates (Muoio, 2016). The energy will then be stored for future use. Aside from this, the powerwall serves as backup source of power in case there would be power shortage. Many changes were already made by Tesla to improve ...

FMCG

Introduction
Fast moving consumer goods (FMCG) indicate the most demanded type of merchandise in various markets across the world. Some of the important types of products that fall in the above classification include flour, biscuits and toothpaste, among other significant products used in the everyday life. Consumers are therefore forced to invest much in the above commodities as they are required on a daily basis, a feature that makes them a necessity. India is renowned for investing in the FMCG business with some of the leading companies in the industry being HUL, Dabur, AMUL, and Cavin Care among others ( ...

Trip to Disneyland

1.0 Tourism Distribution Channels
1.1Introduction
Travel business and experience is one of the most dynamic sectors of the tourism industry. Visitors want to travel and have an experience of a lifetime. They have formed-perspectives of how they want their experience to be, putting stakeholders in this industry on the run as they endeavour to better performance and conform to the needs of their customers (Tran, Jeeva&Pourabedin, 2016). Customer perspective and the expectations they have is enough to make travel a reality that anyone can wish to engage in. Service delivery in the travel industry is varied before the final ...

New Products

The agricultural sector is among the most vital sectors of the Indian economy although its share has dwindled as a result of the high growth rates in the other sectors such as services and industrial sectors (The World Bank Group, 2012). Despite this decline, agriculture remains the main source of livelihood for most Indians especially those in the rural areas. Consequently, this presents a very promising business opportunity for Caterpillar, Inc. In particular, the company will capitalize on this opportunity by manufacturing and selling small tractors below 50 horsepower and economical water irrigation system, which uses collected rainwater to ...

- What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?
(10 points)
Often, multiple locations compete to meet market demand, although the basic product, service or price is quite similar. It may also affect the channel choice of a customer.
On the other hand, it allows firms to gain access to different customer segments, creating an opportunity for an increase in market demand and size of the market share. Market segmentation conflicts can be reduced by direct distribution, where a larger market ...

3. Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.
The competitive strategies of Crate & Barrel directly match the strategies of Williams-Sonoma, especially in the retail outlets, use of catalogs and website. It however focused on cheaper products that customers could afford. This price strategy could be effective in capturing the price sensitive market, of which Williams-Sonoma was not too much entrenched.
On the other hand, Restoration Hardware was noted to compete directly with William-Sonoma’s Pottery Barn, especially in targeting the wealthiest clientele. Likewise, ...

Introduction

Portakabin is a company that concentrates on the designing and delivery of modular buildings to its customers. The company is dedicated to providing its clients with quality products and services that match their needs. The initial company market dealt with the construction industry with a concentration on portable buildings that offered on-site storage and accommodation for the clients. However, the company has diversified its market by extending it to include schools, medical centers, and offices as well. Portakabin (2011) reveals that the company is one of the most recognized and well-established brand image. Its brand image is enhanced by ...

What Is Meant By A Distribution Strategy?

A distribution strategy refers to the availability of a product internationally in a selected region by the marketer. The intensity level for such distribution depends upon some factors which include capacity for production, promotion and pricing policies, target market size and the frequency by which the product is being used by the end user. The choice of a distribution strategy will also depend on how perishable or non-perishable the product is. There are three types of these strategies (Chand, 2012). They have been discussed below briefly:

Intensive Distribution

Intensive distribution provides coverage to the complete market by using all accessible outlets. In some cases ...

The marketing mix consists of four Ps (price, product, promotion and place); an efficient distribution strategy facilitates the availability of the product in the right place where it can be easily accessed by the target consumers. The distribution strategy adopted by a company depends on a number of factors including the target consumer, the product itself as well as the prevailing micro and macroeconomic environment. In some instances, it may be taxing to correctly identify the customers, customers may be inaccessible or a huge number of customers with small transactions that the production company cannot handle on its own. On the converse, ...

Sales Promotion

The sales promotion strategy for Pepsi Caribbean Twist implies an integrated approach on promotional actions and tools used for advertising this Pepsi product. In the sales promotion campaign, there will be applied sales princes, discounts, coupons, contests, sweepstakes, trade shows as direct advertising strategy, which will be promoted through various channels, with emphasis on social media, but also print, radio and television. There should be applied, as stated earlier, an integrated approach, which means that all the instruments should be combined and each one should mention the other promotional actions and instruments. For instance, the sale price and discounts ...

Introduction

Company’s description
FalconStor is a company that provides data storage and storage visualization solutions which was founded in New York by two Computer Associates veterans Reijane Huai and Wayne Lam. Since then it has experienced several name transformation before it finally arrived at the current name.
It is one of the fastest growing technology companies in China and has managed to market its products all over the world. “It offers software such as File Interface Deduplication System, Network Storage Server, Virtual Tape Library, and Continuous Data Protector all of which allows for remote office protection and disaster ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

Background

Coca-Cola is a major multinational beverage company. Its name originated from a proverbial inspiration. It has its headquarters in Georgia America. John Stith, a pharmacist, first invented its major product Coca-Cola. The product stood out due to its unique formula bought by Griggs Asa in 1889. Since its inception, the company op designed a franchised distribution system. The company only produced the syrups that other bottlers used in the preparation of beverages.

Coca-Cola supplies chain components

Supply chain components are adopted by the company to ensure that there is an efficient supply of its products. Additionally, it factors out the cost of the ...

Company/Product Description

Angel wholesale foods are a company that specializes in the supply of vegetables, fruits, and fresh foods. It specializes in the supply of these products to supermarkets at a wholesale price. We purchase fresh vegetables and fruits from our farms. We also outsource other farmers for their fresh products. This practice enables the company to have an adequate supply of the fresh product that meets their customer demands.

Strategic Focus and Plan

Mission
The primary mission of our business, as explained earlier, is to offer quality products to our consumers all over the region.

Goals

It is the company's objective to ensure that there ...

Part 3

Internal assessment
Disney was an entertainment company that was in existence as early as 1984. The Company had so much success stories to tell over theyears in which it was in full operation. Just like any other company, it never missed its own share of ups and downs in the business cycle. The primary mission of the company was to create an outdoor entertainment park for the members of the public.

The business model was designed in 1987 where it mainly focused on generating sales that were rated a t twice the price of the average retail. The Disney ...

Introduction

Bebeta Enjoyment intends to become a local, United States-based producer of non-alcohol wines. After the company becomes competitive on the local marker, it is seriously considering possible alternatives for nationwide, and, in the long-run, international expansion of the firm.
Thus, this report pursues multiple objectives. Firstly, it seeks to provide a comprehensive, yet accurate description of the most recent trends in the United States and global wine markets, focusing on Bebeta Enjoyment areas of specialization (non-alcoholic wines). Secondly, this report provides a SWOT analysis of the firm, deeply delving into its strongest and weakest features, as well as accentuating ...

Cover Letter

We appreciate your request to our consulting team for developing the marketing plan of one of your popular products. We respect Bodybuilding.com activity and its operation. It was very interesting and fruitful cooperation. Please, be kindly informed that upon your request on creating the marketing plan for one of your popular products, you are provided with the comprehensive plan below.
The marketing plan consists of the description of current situation on the fitness market, competition level, formation of SWOT-analysis, recommended strategy for Bodybuilding.com, map of competitors and marketing mix details.

Thank you very much for your support.

In case any questions arise, please, contact us ...

Cover Letter

We appreciate your request to our consulting team for developing the marketing plan of one of your popular products. We respect Bodybuilding.com activity and its operation. It was very interesting and fruitful cooperation. Please, be kindly informed that upon your request on creating the marketing plan for one of your popular products, you are provided with the comprehensive plan below.
The marketing plan consists of the description of current situation on the fitness market, competition level, formation of SWOT-analysis, recommended strategy for Bodybuilding.com, map of competitors and marketing mix details.

Thank you very much for your support.

In case any questions arise, please, contact us ...

Porter Five Forces Competitive Analysis

Techcrate is a startup firm that aims to be a market leader in the technology subscription service industry in the long run. Despite the fact that compared to other industries, the technology subscription industry is a new one, one can only be sure that Techcrate would have to go against a long list of tough competitors in order for it to get a decent share of the technology subscription market. In this section of the paper, we gauge the attractiveness or unattractiveness of technology subscription industry where Techcrate is bound to operate based on the level of competition and some aspects of industrial organization ( ...

Distribution channel is a chain of activities to get the product to the customer or business or vice versa, meaning to get the customer or business to the product. (J. Dent, 2011, p.9) Also, channel of distribution are usually called a marketing channel as it is an essential part of the marketing process. Nowadays, they became multiply, that is delivering products to different market segments not directly, but trough different kinds of intermediaries, such as dealers, retailers, distributors (J. Dent, 2011, p.10). Structures of the channels depend on how many intermediaries are involved in this process. The maximum number of levels ...

Distribution

In the simplest of terms, distribution relates to the way in which goods reach the consumer from the manufacturer (Arestis, 1997). Ideally it is through distribution that the end user gets the goods. Distribution thus is critical to a business, and it is imperative for a business to adopt an effective distribution channel. An effective distribution channel from a consumer’s point of view means that they will get the goods at the shortest time possible, which is especially important for a restaurant business. From the manufacturer’s perspective, the channel should move more goods with little overall added costs.
The most ...

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Trade Discounts

The business of purchasing goods and reselling them for a higher price has been around since the dawn of civilization. This type of business is referred to as merchandising, and those who deal in this type of business are known as merchants. There are two main types of merchants; wholesalers and retailers. Wholesalers purchase merchandise from manufacturers and sell it for a higher price to retailers, usually in bulk quantities. Retailers then resell these goods at a higher price to the final consumer. There are, however, instances where a merchandiser is both a wholesaler and a retailer. These two ...

- Advantages and disadvantages of partnerships:
A partnership is a form of business ownership that results from the association of two or more people in co-owning a business.

Advantages of partnerships:

- Partnerships have little start up restrictions and other than the setup of the partnership agreement, everything else is simple.
- Partnerships enable the pooling of resources i.e. capital, skills and borrowing power thus people can invest more as a group than as individuals.
- Partnerships offer better chances at specialization than sole proprietorships since partners can assign roles depending on skillsets and get the benefits of specialization.
- Partnerships ...

Beverage Business Executive Summary

The location of the proposed premium winery will be in New York in the region of the Finger Lakes. The production per year will start at about 1,800 cases in the initial year and reach 10,000 cases in the fifth year. The winery business will major in the production of several Vinifera varieties which include Cabernet Franc, Pinot Noir, and Riesling. Most of the wine will be sold in the local market at the initial stages. However, as the business grows more distribution channels will be opened to ensure the business reaches a wider market both in the ...

Strategies & Challenges

The Savola Group is a Saudi public listed company and is considered as among the largest diversified conglomerates in the Middle East, North Africa and Central Asian (MENACA) region. It manages a varied portfolio of business. Savola Group’s inception can be traced back to 1979 when it started with an initial capital of SR40 million in the edible oil industry in the Kingdom of Saudi Arabia.

Currently, the Savola Group has 62% market share of Edible Oils market and 68% of the Sugar market in the Kingdom added to 113 Retail outlets in the form of supermarkets and hypermarkets. In ...

1. Introduce yourself?
Mr. Jurgen, the general manager for the energy sector in Dubai, UAE.

2. What is Siemens to you and to the world?
Siemens is my employer. To the world, Siemens provides IT solutions and services majorly to the energy sector, healthcare sector, and industries in various countries.
3. What makes you as a person work for UAE office?
Siemens insists on hiring managers with good communication skills, exemplary leadership skills, critical thinkers, just to mention a few. My greatest strength lies on my communication skills. I can communicate effectively with all and sundry. I ...

Characteristics of Marketing Channels

A marketing channel should allow for the transfer of products from one point to another; this is normally from the place the products were produced to where they will be consumed (Dent, 2008, p. 36). Another characteristic of these channels is that they should allow for interaction between a marketer and the consumer. This does not necessary mean a physical interaction as advances in web technology allow the two parties to meet even when they are not in the same geographical location. Marketing channels are also characterized by the fact that they may be short or may include several intermediaries.

Factors to consider in designing a Marketing Channel

In ...