Producer Coca Cola Company Product Strategy The company is unique when it comes to the coke brand. As a result, the company develops various types of the coke brand in order to satisfy different customers’ needs. An outstanding example is the coke zero and the original coke brand. In addition, the company also packs the product in various can sizes that making it to look unique.
Coca Cola Company segments its coke product geographically. In fact, the company has various retail shops all over the world. It utilizes FMCG distribution pattern in order to distribute its coke brand ...