Sales College Essays Samples For Students

Abstract

Information systems are an important part of any business organization. They are responsible for the passage of information within the business. In some cases, information systems are directly linked to marketing. In this case, the information on the sales available and the cost of the product are issued to the customers through the systems. The systems could be manual systems, where pamphlets are printed and distributed to customers, or electronic systems, where the company uses websites or technology oriented ways to market the products. On the other hand, information systems are important in keeping the company’s records. In Continue reading...

Summary of Barilla Spa

Summary of Barilla Spa
Barilla Spa is the world’s largest producer of pasta based in Italy and founded in 1875. It is experiencing a constant change on its production because of variation in order patterns of distributors. It results in operational inefficiency and increase in cost. The only solution to this problem is the implementation of Just in Time Distribution (JITD). The new system eliminates huge variation in manufacturing and production. It has centralized information and data transparency exists between Barilla and distributors. Forecasting and Production is the basis of actual sales data provided by distributors. This results Continue reading...

competitors in the clothing industry include Buckle, Pac Sun, Aeropstale, Urban Outfitters, American Eagle Outfitters (AEO), Express, Wet Sea, Abercrombie & Fitch and Gap: however, Chic Boutiques’ main niche competitors are Wet Seal and American Eagle Outfitters (AEO) since they both target the same age demographic. Wet Seal deals in clothing for teenagers between 13-19 years and young women between 25-35 years of age, through its separate mall-based Wet Seal and Arden B chains of retail stores. Wet Sea stores sell fashionable clothing and accessories for female teenagers while, the Arden B. stores sell fashionable and contemporary office and casual Continue reading...

Introduction

JCPenney was at one time the leading retail chain consisting of department shops in America. It has around more than a thousand retail shops in various malls across USA and Puerto Rico and its operations are based in Plano, Texas. It operates mainly by developing stores to anchor big malls but since the retail boom started in the 60’s, it has followed its competitors by opening standalone shops as well. Right now the departmental chain is fighting to survive competition from upscale competitors (Macy’s) to major discounters like Wal-Mart.

The reason for JCPenney’s downfall was its Continue reading...

English

Analysis of Advertisements According to Fowles’s Categories and Their Effectiveness with Bovee et al.
Under Fowles’s list of fifteen emotional appeals, “giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication,” while Bovee et al (1989), suggests “that an effective sales pitch contributes to the advertising’s appeal to customers.” ‘The Time’ magazine, dated January 31, 2011, has quite a few news breakers, but one distinct advertisement that draws the attention of most of its readers is the one Continue reading...

Abstract

Cost-volume-profit (CVP) analysis helps to estimate many relevant aspects regarding operating profit. It can be used in cases when the needed amount of the product for sale the future period must be calculated. In the current work such problems as price and quantity management with maintaining the original contribution share. Meanwhile, the most frequently CVP analysis is used for evaluation the break-even point in units and dollars, the amount at which all costs will be covered and net profit will be equal to zero. At the same time, it’s possible to provide the future estimation of new launched Continue reading...

The Earnings before Interest and Tax (EBIT) for No Move, Move-No Sales Increase and Move-Sale Increase scenarios were $103,389, $104,899, and $118,664 respectively. From these figures, it can be deduced that Pony Espresso earning was higher in Move scenarios than No Move scenario. The EBIT for Move-No Sales Increase scenario increased by 1.5% compared to No Move scenario. The increase is attributed to a decrease in the unit variable cost from $ 0.55 to $ 0.33. In total the variable cost reduced by 40% from $ 69,776 in No Move Scenario to $ 41,886 in Move–No Sales Continue reading...

Executive Summary

This paper seeks to explain how Zara Company carries out its operations across all its stores in the globe. The paper also focuses on the possible threats that the company might encounter from potential competitors. It also analyses both the internal and external environment of the company.

Introduction

Zara Company is a worldwide business entity that deals with retailing of clothing materials across the globe. The company has its own headquarters at Italy. The company’s stores are distributed at nearly every single country across all the continents in the world. This allows for easy access to products by the Continue reading...

Use this template to insert your answers for the assignment. Please use one of the four methods for showing your work (EE, Math Type, ALT keys, or neatly typed).

Write the final answer in the terms being asked such as dollars/cents, degrees, tickets, etc.
1. Companies often sell products at or below cost in order to draw in and retain customers. Redman Manufacturers is tracking 5 items from last month’s sales. On item #1 they make $15; item #2 loses $4; item #3 makes $9; item #4 loses $6; and item #5 makes $12. Last month’s sales Continue reading...

One of the products of Oracle is Sales Force Automation. This is the software that is provided through the Customer Relationship Management (CRM). The purpose of the product is to help the sales people to understand the patterns that are displayed by the customers. This is a crucial aspect of the management of sales in many organizations. There are many features that the Oracle CRM system has been integrated in order to ensure that there is better management and optimization of sales in the company. The software ensures that sales representatives have the required information about customers. This is Continue reading...

The State of Texas has a regressive tax system. Lower income households see higher effective tax rates than households with higher incomes. The state does not have income taxes levied on individuals as a source of revenue. The significant sources of revenue in the State of Texas include sales taxes which accounts for an estimated 50% of the total taxes (House Research Organization 1). The state also gets revenue from the Federal Government which funds programs in healthcare, transport and education, this is done inform of outright grants or matching funds. The state of Texas gets non-tax revenue from Continue reading...

Impact of a marketing campaign on Long Term Customer Loyalty: Case of Kudler Fine Foods

Introduction
Kudler Fine Foods (2014) confirms that Kathy Kudler established Kudler Fine Foods (KFF), a gourmet food shop, in 1998. Kudler Fine Foods stocks a wide variety of the freshest ingredients as well as all gourmet cook tools. The store provides convenience of one stop shopping with reasonable prices. Kudler Fine Foods is committed to satisfying its customers. The accomplishments of the first store led to the expansion of the business to three stores in a period of five years. This research will focus on helping KFF make the choice for improving its sales performance (Boone & Kurtz, 2014).

The Continue reading...

An organization might prefer a level production arrangement to a pursuit production level especially when its production process is complex and costly to change. This is less costly, and the stock is maintained at a moderately low level. This production level provides an association pad that provides a directive if the actual sales exceed the estimated sales. It also provides a perfect match between the number of laborers to be hired and the prevailing demand. Hiring and dismissing of laborers is executed accordingly depending on the objectives of the association. This ensures that laborers are not idle, as this Continue reading...

Oldsmobile was an American automobile brand that was being produced by General Motors. It had been in existence for 107 years before it collapsed, during that period, it produced 35.2 million cars, some of which were being built at its factory in Lansing, Michigan. The company had produced many brands of vehicles which were very competitive. The Oldsmobile company closed in 2004 and hinted at the consolidation of GM brands of vehicles. General Motor was running the advertisement and distribution of the Oldsmobile vehicles. Following many years of success, Oldsmobile sales quickly dropped from the late 1980s to early Continue reading...

A sales team sets out on a sales trip plan to identify and convince prospects to work with them. The sales team consists of two members; the destination management company’s sales director and the sales manager of Waldorf Astoria hotel. This is the selected destination in Orlando.
Waldorf Astoria Orlando is a magnificent tourism and business destination located in central Florida. The hotel offers satisfaction in comfort, luxury and is convenient compared to others around the same area. It offers free Wi-Fi internet connection, a pool, an exercise gym and boasts of a 18 hole golf course. It Continue reading...

GP Finance

GP Finance

CBM Cash Budget

For the nine months ending November
Note – 1: Payment received in first month is 25% of sales, in second month is 55% of sales and in the third month 20% of payment is received.
Note – 2: Depreciation has no cash effect. It is not a cash expense. Therefore, it is not included in the calculation on the Cash budget.
CBM must arrange finance from the outside out the business to meet their monthly expenses. The main reason for arranging finance from other sources is that the business has the fixed expense of $60,000 per month regarding Continue reading...

The significance of value analysis is demonstrated by the wide use of the SWOT analysis by every business nowadays. This test can be viewed as a feasibility test that predicts to what extent a business is going to be in a pre-determined duration. As a matter of fact, before any business embarks on strategies and sales methodologies, different kinds of tests that display the potential of the business are performed. This system is widely used to determine the position of businesses in a particular marketable ecosystem. For instance, a corporation that objectifies the profitability of its business entities will Continue reading...

MARKETING STRATEGY FOR FRACE BOOKS

Target Markets
The company’s target market will be readers of both the non-academic and the academic literature who are currently internet users. This is because those targeted are students who source for materials online and the non-academic readers in search of magazines and information material. Frace books will strive to provide accessibility of titles to their online readers since the demand of such materials is high on sites of colleges, book publishers’ websites, and on online academic journals’ websites.
The titles of books to be offered reflect the make-up of the recent trends and developments and individuals’ interests. Continue reading...

Guidelines for Adapting Marketing and Sales Messages for Social Media

Social media has taken over the world of advertising with a storm. All businesses that hope to attract customers have turned to social media. However, Haisat (2013) argues that just because a business or company is using social media to market their product does not mean that they all get positive results. This is because using social media for marketing requires sophisticated skills that the traditional advertisers may not possess. Social networking sites that are common for marketing include LinkedIn, blogs, google +, among others with Facebook and Twitter being the number one contenders. As a result, marketers using social Continue reading...

Introduction

The Daimler Group, makers of the world-renowned Mercedes Benz automobiles, is one of the biggest multinationals operating around the world. The company, founded in 1886 in Stuttgart, Germany is a pioneer of automotive engineering and technology. The company has renowned automotive brands such as Mercedes-Benz, Smart, Serta, Freightliner, BharatBenz, Western Star, Fuso, and Thomas Built Buses. The company’s major focus is on producing high-end, safe, and superior automobiles that meet the needs of customers.
Daimler has operations in five continents and sells vehicles to nearly all continents. Its luxurious, yet affordable vehicles resonate with world leaders, presidents, middle Continue reading...

Amazon.com vs. Industry Averages

Amazon.com vs. Industry Averages
Since 2004, Amazon’s online sales have far out-performed its top online retail competitors. By the end of 2012, the company reported $61.1 billion in total sales. Its nearest competitor in the online retail space, Staples, reported $11.8 billion in total sales in 2012 . With such a significant lead over its competitors in total sales, one could assume the company is having strong financial roots. However total sales is only one measure of financial strength. However, to have a deep insight into Amazon’s financial position in the market, a financial Continue reading...

Audiences in the Communication Plan

After effective components of communication plan are noted, next is to know the target audiences to whom we are talking to? There are numerous ways to identify your target audiences that depend on the Company communication plan and its objectives. Journalists are never considered as primary target audiences when comparison is made between contrary and conventional wisdom. But, you can say that they are the way to communicate with a particular primary audience (Hart, 1993).
The communication objective is the right way to reach the primary target audiences. Make sure you identify your primary and secondary audiences. There are Continue reading...

1. A company from which I have made online purchase is Best buy. The website link is http://www.bestbuy.com/. Best Buy operations are comprised of retail store and online shopping website. Best Buy uses Semantic Web markup language called RDFa for adding semantics to the web pages (Retailgeek, 2012). This was done with an objective of increasing visibility of its online store. It uses the Semantic Web vocabulary for describing products on e-commerce website. The website has a user friendly interface for customer support. In the pre-sales, sales and post sales phase, it has a support function for orders which Continue reading...

The book "The New Strategic Selling" will help you to become a better salesperson in today's business world of complex sales. This is so because it is targeted toward salespeople who are involved in negotiating complex sales. The authors define complex sales as one which people must give their approval before the sale can occur. Thus, the book emphasizes sales to buying centers and provides a specific strategy to analyze each player in the selling situation. It is impractical to imply that any person involved in selling could benefit from the sales because there are several challenges that salesperson Continue reading...

For many individuals, change is an element that brings about many uncertainties. Change represents how many things in an organization will be conducted differently. Many people tend to resist change because of the uncertainties that come along with the change. Transition represents the period between the changes from how an organization used to function to a new way that an organization is to work. Transition is a continuous process and has several stages to ensure that the expected change is properly implemented. This case is about the reduction in funding of the company that is used in sales marketing Continue reading...

Introduction

Based on the article, most consumers usually have no idea of the accurate price of product they put in their carts when doing shopping. A research reveals that most of the consumers will normally quote a price of a product by either more or less the actual product’s price, which they are intending to buy. Ideally, the consumer will tend to rely on the retailer to provide the price of the product. The article seeks to provide a brief discussion of pricing cues that retailers use.

Sales Signs

Sales signs are normally placed near the item or product, which is Continue reading...

Domestic Sale of Goods

The selling of goods in the United Kingdom (UK) and the binding contract between both (seller and buyer) are regulated by The Sales of Goods Act (1979) together with its later Amendments. A contract for the sale of goods provides that the transfer of goods for the seller to the buyer will only be complete through money or consideration transaction also known as the price. In some instances, the contracts for the sale of goods will have additional terms and conditions that are super-imposed to the general rules that are applicable to specific contracts. These contracts include sale of Continue reading...

The marketing information system (MIS) has three main methods to develop marketing information. Critically assess the ability of each way to help Marketing managers understand the consumer behaviour Stimuli in both B2C and B2B contexts.

Introduction

There are many forces that are found in marketing activity, these are external, internal, controllable and uncontrollable. The marketer tries to find out the impact of these forces i.e. which force is affecting more. So for this the marketer tries to gather information from various sources and thus this collecting of information is called Marketing Information System (MIS). .(Rahul Pandita, July 2012; E. Fariborzi Continue reading...

Sales and marketing of events have become a common phenomenon these days. One has to remember that marketing any event is not an easy task. It requires a lot of efforts combined with sales and marketing strategies. Technology has become a great friend for any event marketer today. Many event planners are taking help of various innovative platforms to market their events, conferences and trade-fairs. Some of the best sales and marketing strategies that event managers are adopting today are:

Building Strong Online Presence and Marketing on these platforms

Some of the ways event companies build their online presence are:
- Create interactive and a user friendly website: Continue reading...

Reference: Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Upper Saddle River, N.J: Wharton School Pub.
Theme; Developing and Enhancing Popular Programs and Services
Summary:
- Product management is one of the most important marketing functions in the commercial sector.
- Product refers to anything that can be offered to the market to satisfy a need or want of a customer. Development of products and services has merits and implications for many organizations in the public sector.
- A product has three different levels in the public sector; the core product, the Continue reading...

Riordan Manufacturing, the international plastics manufacturer, employs about 550 people with planned annual earnings of $46 billion. Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion, owns the manufacturing company. Riordan’s manufacturing is separated into the following three groups: plastic beverage containers made in Albany, Georgia; normally prepared plastic parts in Pontiac, Michigan; and plastic fan parts made ​​in Hangzhou, China. With the goods being produced at the different parts of the world and different makes, Riordan’s major clients are motorized parts producers, aircraft builders, the U.S. Department of Defense, beverage bottlers and Continue reading...

In 1959, Donald Kirkpatrick set the foundation for what has become extensively used approach on training evaluation in the world. He has developed the Four Level Evaluation Model that provides a good evaluation tool for businesses, to measure effective trainings. His four – level model that measures reaction, learning, behavior, and results; it started as a 1954 PhD dissertation, recognized the standard in the learning and performance field. As professor emeritus at the University of Wisconsin, he advised some organizations on how to gauge their learning investments effectively. A study is conducted to 150 retail organizations to see the outcome Continue reading...

Response to question 1

Ryan knew that business is dynamic. In one month the sales can be high and in another it can be very low and so the elasticity of start-up business like Modern Shed required that he gets into partnerships with different people instead of a team of permanent employees. At the moment Ryan states that his company has about 14 employees in construction, office work and sales in the Seattle headquarter. 12 sales representatives and 37 dealers do business for Modern Shed in other parts of the US (Ryan Smith). This shows that Ryan has adopted an organizational structure that Continue reading...

1.Pro forma statements which is used as a tool of business planning and control entails setting up different scenarios of performance to produce various financial results. Assumptions have to be made in terms of expected market conditions, marketing penetration, competitive landscape which related to the sales volume for the company. Sales volume used in forecasting is the pinnacle of the pro forma planning process. The sensitivity in sales volume helps present a variety of outcomes simply by manipulating the figure of units sold and price of the goods. Assumptions on expenses and production planning cannot be put into place Continue reading...

[Author Name(s), First M. Last, Omit Titles and Degrees]
[Institutional Affiliation(s)]
On the first scenario, a special order of 400 units is to be added, at a sell price of DEM 50.00. As with the previous analysis, the insufficient sales amount causes that the fixed cost ratio remain higher than the one we should see on a profitable margin. This also shows that the average price per unit is still under the line of profit, giving as a result that the special order only increases the original profit by DEM 1,600.00 (Table 1)

- Compute the Continue reading...

Cash Conversion Cycle – Home Depot Inc. versus Lowe’s Companies Inc.
In the section, the cash conversion cycle of two companies is compared which reflects the financial performance of these publicly traded businesses to collect cash, generate sales and pay their creditors. In the below mentioned table, the cash conversion cycle is computed by the addition of Days Sales Outstanding (DSO) ratio to Days in Inventory (DI) and exclusion of the Payable Period (PP) ratio from that sum.
It is also clear that liquidity management and cash generation, “Lowe's Companies” tends to outperform “Home Depot” because it is paying Continue reading...

E-commerce, or electronic commerce, is the new business model that came with the Internet. It emerged as a new platform for business ventures with the aid of the newest technologies to everyone. In line with this, online auctions have also become apparent. Online buying or shopping is now the easiest way to acquire items. Online shops like eBay and Yahoo! enabled millions of bidders from around the world to join auctions. However, even if the internet revolutionized the auction world, it has brought some drawbacks such as reduced information transfer between seller and buyers. Fraud increased with the onset Continue reading...

Business: What Steps Can Small Companies Take to Scan the Market and the Threats It May Present to Avoid becoming Obsolete?

What Steps Can Small Companies Take to Scan the Market and the Threats It May Present to Avoid becoming Obsolete?

Small companies have an important role to play in present day world economy. They play an important role influencing the demand and supply curve in any economy. According to Field (2013), there are almost 28 million small businesses in the US. But, smaller businesses do not have the kind of reserves and surpluses like larger companies and are more vulnerable to risks of obsolescence and bankruptcy. This paper discusses the steps that smaller companies take to scan the Continue reading...

The company may require outside financing due to the negative cash flows in a few months. The company will need financing only for a couple of months to be able to stay in a position where it can meet its cash requirements. It is important for a company to maintain adequate cash on hand so as to meet short term liabilities and to continue with the day to day operating activities. The minimum credit that CBM needs is $35000 in the month of March which is the beginning month for the cash flow statement. The amount of credit required Continue reading...

CHAPTER 13 COMPANY ANALYSES

Group member name:
- COMPANY’S NAME: WAL-MART

Analysis years: 2012-2013

Summary of the company: Wal-Mart Stores, Inc., d.b.a. Walmart /ˈwɒlmɑrt’/, is an American multinational retail corporation that operates chains of large discount department stores and warehouse stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It has over 11,000 stores in 27 countries, under 71 total different banners
Although Wal-Mart is in logistics management, global sourcing, information technology and so on with advanced experience, its grasp of the market still lacks a lot. Through analysis, Continue reading...