I understand advertising to be a major tool that companies use to communicate messages concerning their products. However, some of the advertisements are not regulated making them ignorant of the various principles that control the ethics of an advert. Following improper regulation of the advertisements in the media, the issue of alcohol advertisement has become common. The number of advertisements directly impacts the level of consumption of alcohol in the society.
It is evident that the media are being driven by the amount of income they fetch from such advertisements. Therefore, the media find it extremely difficult to ignore the income flow and are thus, inconsiderate of the effects of the advertisements.
It is clear that the advertisements are accessible to anyone. Therefore, the companies need to control the content of their adverts. The main effect of an advert is to inform the consumers of the goodness or quality of the product. With such motive, everyone would wish to consume alcohol since from the advert the product looks consumable and healthy. Following lack of self-control most of the youths will get into such habits.
As a result, the children engage in the consumption of alcohol. As my concern, the media lack proper guidance on the effects of the alcohol from the media. Therefore, they would wish to continue consuming the product. The rate at which the media would influence the children in consumption of the alcohol is unlikely to die off, and children may be hooked to drinking through the advertisements in the media. As much as the media has played a role in spreading the high level of alcohol consumption, it should be at the forefront to fight for irresponsible consumption of alcohol.
Although, it would be wrong to conclude this, many youths including students will get into the irresponsible behavior of consuming alcohol at their tender age. At home, there is no control of the channels they watch hence they are being exposed to the risks that come with the adverts. In this case, I may not blame the alcohol company since it is in business, but I would be concerned of the whereabouts of the parents in controlling the danger that continues to rise. The parents would be highly useful in campaigning against extensive alcohol advertisements.
The articles used in this article are proper definition of the effects of alcohol advertisements to the public. However, most of the articles make me understand that the major effects of the advertisements are among the youths, as well as students. They are exposed to the wrong information according to their age. They help in showing the extent to which students consume alcohol through the influence of the media. Some of the articles have carried out surveys, which show the influence of the alcohol advertisements to many of the alcohol consumers.
In an indirect effort, the articles suggest that the government should at the forefront to fight the irresponsible alcohol advertisements in the media.
Most of the articles suggest that proper regulation of how the media airs certain advertisements. For example, advertisements concerning alcohol may be aired late at night when children or youths are asleep. The necessary measures would be useful in defining control of the level of alcohol advertisements. The government should pass a law that provides fines on certain media houses that may air such adverts at the wrong time. There is exclusive need for consideration of the massive effects that the adverts continue to cause as the most of the articles indicate.
Changes in the media and communications landscape field have extensively influenced the extent as well as nature of marketing. Following the growth of digital technologies, advertisers current harness modern media, as well as traditional channels like television. The article argues that approximately £800 million per year are paid to the media for advertisements. There are multi-dimensional marketing strategies responsible for the continuous advertisements. The article also summarizes the effect of alcohol consumption among children. The level of alcohol advertising is increasing with time. There are massive demerits that come with the high levels of alcohol advertising. Control will be relevant since advertising media have taken advantage of the growth and development of alcohol advertising. The young people must be saved from the effects of alcohol advertisements. The adverts expose children to early consumption of alcohol. The article is significant in warning media houses against early exposure of children to alcoholic drinks.
Center for Science in the Public interest. "Center for Science in the Public interest." Alcohol Advertising, Televised Sports, and Underage Youth. N.p., n.d. Web. 14 Oct. 2014. <https://cspinet.org/booze/FactSheets/0311SportsAdsYouth.pdf>.
The article is a summary of the cost that alcohol-beverage companies incur in advertisements. According to the article, in 2003 approximately 61.5% of all alcohol advertising expenditures went towards adverts during live sports events (Center for Science in the Public interest 01). The companies used approximately $540.8 million as a platform for advertisements during the TV programs. The article is concerned of the alarming statistics of the youths with access to the TV indicating how extremely many youths may be attracted to alcohol. There must be regulations on the kind of advertisements that alcohol beverages companies make. Such events like sports are attractive even to children. It is wrong to have the ads in the midst of the sports events. When alcohol is associated to such activities, it is extremely easy to have many youths attracted to the behavior. The adverts may occur late at night when most of the young people are sleeping and not when they are excited of a sports event.
Chen, Meng-Jinn, Joel Grube, Melina Bersamin, Elizabeth Waiters, and Deborah Keefe. Alcohol Advertising: What Makes It Attractive to Youth?.Journal of Health Communication 10 (2005): 553-565. Print. http://resources.prev.org/documents/AlcoholAdvertising_Youth.pdf
The article aims at the assessment of the response of the youths towards certain alcohol advertisements in the media. Data was collected from the responses of the children towards the alcohol advertisements. The research findings indicate that alcohol advertisements in the media have a direct impact to the youths. The article predicts that students will have greater chances of consuming alcohol in school if the advertisements are not controlled. If there is improper control of the advertisements, even young people in schools will get into alcohol consumption. The continuous hearing and observation of the levels of alcohol among youths is likely to attract most of them to the consumption of alcohol. However, parents may control the students on the kind of TV channels they watch.
Klooster, Ten. Communication Science. Alcohol advertising and alcohol consumption amongst youth, the influence of social norms and religion. N.p., n.d. Web. 14 Oct. 2014. <http://essay.utwente.nl/61279/1/Bouwmeester_Linda_-s_0220558_scriptie.pdf>.
The article recognizes alcohol as the most harmful drug. Alcohol forms a critical concern of the young and the old in many cultures. The article indicates that alcohol advertisements have a direct impact on the religious practices and social norms of the people. There is a clear definition of how religious practices and social norms can be influenced by alcohol advertisements. However, interventions through religious and social campaigns may stop the extensive alcohol advertisements in the media. Alcohol advertisements are major causes of the religious as well as social misunderstanding that exists among the members of the society. Continuous consumption of alcohol among youths following the influence of the media leads to extensive loss of religious and social identity. There should be proper education on the harmful effects of alcohol consumption among the youths as well as adults.
Safer, Henry. “Alcohol Advertising and Youth”. Journal of Studies on Alcohol14.2002 (2002): 173-181. Print. http://www.collegedrinkingprevention.gov/media/journal/173-saffer.pdf
This article is unique since it aims at answering the question on “whether aggregate alcohol advertising increases alcohol consumption among college students”. The article recognizes that alcohol consumption is common among college students in the United States. The article finds out that the continuous advertisements in the media leads to increase in the alcohol consumption. Approximately 84.2% of college students consume alcohol. There is nearly 2% increase every year of the students consuming alcohol. The article attributes the increase to the level of advertisements. There is a need to control the level of alcohol advertisements since it will continue to increase the number of consumers if it is no measure is undertaken. The education bodies must undertake their role of influencing the exposure of students to alcohol. If the alcohol advertisement rate is reduced, it is highly likely that the consumption among students will reduce.
Smith, Lesley, and David Foxcroft. “The effect of alcohol advertising, marketing and portrayal on drinking behavior in young people: a systematic review of prospective cohort studies.” BMC Public Health 9.51. (2009): 1-11. Print. http://www.biomedcentral.com/content/pdf/1471-2458-9-51.pdf
The article recognizes the effect of alcohol advertisements among youths as a critical debate. The authors try to evaluate the relationship between exposures to alcohol adverts, marketing, as well as portrayal on continuous behavior among young people. They are advancing the necessity of considering control of alcohol advertisements in the media. Surely, the issue of alcohol advertisements in the media and its influence among youths is an extensive topic. There are major influences of the act and may be expensive to individuals as well as the society in the end. After some time, it is highly probable that there will be major negative impact in the society. In most cases, students will drop from schools and some of them loose track for their lives. The article expounds on the significance of engaging in conclusive arguments concerning the negative effects of alcohol advertisements among the youths.
Snyder, Leslie, Frances Milici, Michael Slater, Helen Sun, and Yuliya Strizhakova. Effects of Alcohol Advertising Exposure on Drinking Among Youth. Arch Pediatr Adolesc Med 160 (2006): 18-24. Print.