Annotated Bibliography for Leveraging Technology
Griffy-Brown, C., Chun, M., & Koeppel, H. (2011). Using customer-facing technology to create new business value: Insight from the public and private sector into the changing value equation. Journal of Technology Management for Growing Economies, 2(2), 21-33.
The research article focuses on the need of creating value for customers to retain them as such and build their loyalty in future. It explores the adoption of self-service technology for customer based services that enable a new level of convenience and self control, and provide value to the organization and the customer. The study provides a detailed description of the Technology Acceptance Model and customer delight theory and the way those components serve to support the self-service model and the customer experience. Outstanding case study with subtle explanations of the self service concept, anticipation of customer needs and the progress of self-serve technology.
Dileep Kumar, M., & Srota P. (2012). Leveraging technology towards HR excellence. Information Management and Business Review, 4(3), 205-216.
The research describes the ways in which the last decade has seen a significant increase in the number of organizations gathering, storing and analyzing human resources data and the need for organizations to leverage technology. The study emphasizes the integration of technology into the Human Resources field and defines similarities between the integration of technology into HR and financial services. Both of them attempt to leverage technology for cost effectiveness and for the benefit of customer service.
Pinkham, B. C., Picken, J. C., & Dess, G. G. (2010). Creating value in the modern organization: The role of leveraging technology. Organizational Dynamics, 39(3), 226-239.
Discusses what it means to leverage technology and human capital by getting more output with less input and by increasing productivity. It describes the importance of focusing resources on critical priorities with the help of automated routine tasks and improvement of internal processes. The study provides an overview of designing systems, processes, and tasks to lever employee strengths. It also details the value of leveraging technologies to gain a competitive edge in an organization.
Weber, R. M., & Horn, B. D. (2012). Big events in leveraging technology in financial services. Journal of Financial Service Professionals, 66(4), 34-36.
Exploration of technology by the authors to keep the readers engaged with the discussion revolving around the use of social media in the financial services field. The researchers lay out the progress of technology from the first tentative steps business took on the World Wide Web with the establishment of websites, to the next logical evolution of social media. The authors point out the pros and potential pitfalls as financial organizations venture in this new media. They offer significant discussions about how social media can be harnessed as a tool to promote a company in social media and the potential danger zones in regards to industry regulations.
Weber, R. M. (2006). Leveraging technology. Journal of Financial Service Professionals, 60(4), 34-36.
Noteworthy discussions on technological advancements and popular gadgets and the different ways we use them today. Advancements in personal computers, cellular phones, PDAs, and the internet are the key aspects, as well as their impact on consumers, businesses and personal life. The author details how these gadgets have become so integrated into our daily lives and have in many ways become indispensible. It is important for us to rely on technology for instant access to many of our financial needs.
