Advertising Literature Reviews Samples For Students

Advertising is the main resource to business since it allows businesses or organizations the chance to reach or connect with its customers. Moreover, it avails other opportunities of gaining new customers. Through advertising, an organization may raise its market share. Nonetheless, large base of customers determines the market share a company owns. This is the reason effective advertising planning and implementation or executions are important (Berger & Mitchell, 2009).
Many factors can make advertising effective. An effective advertising execution plan has several key components, and every component serves a purpose within the smooth operation or functioning of advertising strategies.
Properly ...

INTRODUCTON

In 2010, the controversial as usual Calvin Klein did an ad campaign to promote his jeans wear. It has always being a controversy with people about the tactics with which he advertises his products. In 1995 the company became it best at stirring up controversies and protest, after previous criticisms and protest about its adverts strategies it went ahead to stage a child campaign many considered shocking and “evocative of child pornography” by the American family association. The campaign was photographed by Steven Meisel (who also photographed Madonna’s controversial sex book in 1992). That campaign of 1995 has since then ...

Introduction:

Technology is progressing every day. Technology has also impacted on the daily lives of the people. Not only it saves time in doing different things, but in many ways it shapes out attitudes and behaviors too. In particular, electronic Media, TV has been affecting the life, culture, values, practices and attitudes of all the generations. So the impact of TV has been one such technology that has impacted lives of many people.
Children are seen as the future of any nation or country. They are always quite innocent and get influenced quite easily. They are facing the real ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction
Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience.
The marketing specialists are always in constant search of ...

Brand Management

Introduction
As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

Introduction

In the agile environment that characterizes the prevailing markets, the survival of companies depends on publicity and advertising (Marder and Lindvall, 2014). The two elements are particularly significant in the building of strong company brands worldwide. Publicity is described as a “non-personal communication” that employs modes such as tapes, films, photographs, newsletters, feature articles, press conferences, media interviews, and press releases (Marder and Lindvall, 2014, p. 1). Although publicity can have positive impacts on a business and strengthen brand equity, negative publicity may have adverse consequences for the company. Typically, negative publicity refers to damaging information that tends to ...

As Evidenced in Wal-Mart and Starbucks

Introduction
- Conformity to consumption trend
- Soft-sell and hard-sell: advertising
- Country of Origin: global belonging
- “Good impression”
- Social prestige - CVI

Conclusion

Introduction:
When it comes to looking into and discussing how Wal-Mart should change their policies to increase their standing within the Global Consumer Culture Positioning (GCCP), few concepts have been developed and employed successfully. Globalization, an important concept in the business world and competitive market, is all about the combination and assimilation of local cultures as they compare to the masses, not the cultures individually. According to the ...

Statement of originality

This research paper have been written by (insert your name). I am therefore requesting you kindly and humbly not to copy any part, distribute, transmit or store any part or all parts without the permission of the author as this shall lead to serious consequences.

Acknowledgement

I would like to take this opportunity to appreciate------- for ensuring that this work becomes successful. I would also like to acknowledge our almighty for giving me health and protecting me during the entire process as I write this research paper. Not to forget my teachers who instilled relevant knowledge and skills in me ...

Adolescent Food Consumption

I. Adolescence and food consumption during adolescence
Adolescence is a critical period of an individual’s growth because this is a stage where most of the growth and development occurs. Most pubescents are sensitive about the food they consume, and they tend to either overeat or undereat. Adolescent eating habits may be either healthy or unhealthy depending on various reasons they may have or encounter. Despite the fact that most teenagers take unhealthy meals there are some adolescents who have good and healthy eating habits.
A. Healthy Eating Habits. In a study, researchers conducted a survey of more than ...

Capstone Project [Phase]

Computer and Information Science
Sharjah Higher Colleges of Technology
Literature Review
Introduction
The project aims to create a website for a restaurant that is yet to incorporate online applications into its functional operations. It is imperative for the restaurant to have a website for allowing customers to see all the foods and drinks on offer without necessarily going to the stores and also for allowing them to pay for their orders on online platforms using their credit cards. Additional advantages the ability to view pricing of varied items alongside the delivery times and pictures of the varied food items ...

INTERNET BUSINESS

Abstract:
A usage of internet has become popular in the field of business. E-business is the business which the business owners can sell and buy the products over the internet. It keeps the preserve to hold the position on the competitive market. It helps to increase the role of internet and increase the market share. With the help of websites, the startup business has been utilized the essential characteristics of the business facility provided on the internet business. The improvement of information technology in the internet business plays an active role in the startup business. It offers online service ...

Executive Summary

Globalization has allowed people to move from their native homes in search for greener pastures and better living standards in foreign countries such as the USA, Canada, United Kingdom, and United Arab Emirates. One of the population that has gone global is the Desi population that is originally from Asia: India, Pakistan, and Bangladesh. People from these countries share a common history and culture because the three countries were in the past one. However, something unique with the Desi population is that they still want to maintain their unique tradition even while in the foreign countries. One of their ...

Literature Review

Overview
Paradise Beach Nevis is a luxury private villa resort that is geographically located on Nevis. The resort is just a few steps from the shores of the ocean. It contains villas that are thatched. The villa contains several services, among them include concierge who are able to do the coordination of all the activities before one arrives at the resort. The company makes use of promotional strategies to help in reaching its potential customers and stakeholders. Among the major strategies used include advertising, internet promotion and tv promotion.

Caribbean Journal Staff (2015) asserts In terms of product strategy, ...

The introduction of new media has created various challenges to the old media in the recent decades. From the onset, it is important to note that the development of internet from the 1980s to date has been swifter than other communication media. For many centuries the old media, which comprises of the mainstream platforms such as newspapers, magazines, radio, and television, has been used as a platform for advertising and communication. Although the old media has been an effective way of marketing for many years, the advent of new media led by the internet and the subsequent professional and ...

Increased Competition

Abstract
Special events occur for a number of purposes such as celebrations, commemorations, education and promotion purposes. Event planning enables the clients to engage with their audience fully through the creation of design as well as memorable live events as individuals often lack the necessary expertise and time of planning events themselves. The special event planning industry over the last two decades has grown enormously, and the job market in the sector is on the uptick. This industry has played a great role in the human society as it has existed to be of influence in the hospitality and tourism ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...

Several businesses have been adopting the use of social media. Professionals view social media as an initiative that can undertake to increase the interest of individuals on particular products or services. In the recent past, the web and internet have brought about considerable changes in business and culture. Several investors in India have been up to the task in implementing new technologies in marketing of their products and services (Pande, 2008, 17, 22, pp. 96-100). The most promiscuous utilities majorly used in the marketing of these products and serves include Blogs, Facebook and Twitter.
The social media is ...

Service Product Marketing: Place, Promotion

Place is one of the most essential tools of marketing. For the service industry, place becomes an indispensable tool of marketing cannot be understated. In essence, services are intangible hence the need to emphasize where the services are found. This makes place as one of the Ps of marketing to pay a central role in the marketing process. Many service based organizations use place marketing mix tool for advertising and public relations purpose in order to boost sales of their products.
Advertising for service-based organizations mostly relies on the Place as a tool for marketing. Whereas products can easily be ...

Introduction

Counterfactual thinking has been defined as the thought of events or occurrence of something that never occurred. Counterfactual thinking is a subject that has been discussed by many psychologists. This is the reason why there have been numerous researches that have been conducted about the subject. The first pioneers of the study of counterfactual thinking were Amos Tversky and Daniel Kahneman. This happened in 1982 where they wanted to show that people in the world tend to think about the “if only” of some certain events in their lives. There are positive feedbacks from the numerous researches conducted about the ...

A Twitter Literature Review

TWEET FOR MORE THAN JUST GOSSIP
Twitter is a widely recognized “microblogging” social networking site developed by Jack Dorsey and founded by him, Evan Williams and Biz Stone in 2006 through the startup company Obvious (Grossman, 2009). Use and interface is very simple with people answering the question “What are you doing?” in 140 characters or less. The site is arranged in such a way that the person can see what his/her friends (i.e. people followed by the person, termed as “following/s”) are also posting. Twitter also popularized the word and use of “hash tag”, which uses the number sign (#) ...

Introduction

Effectiveness of E-marketing
The aim of this work based learning is to unfold the effectiveness of the e-marketing for the non-profit making organization in the United Kingdom. To begin with, it is important to note that Non-profit making organizations are organizations which provide goods and services to the consumers without the aim of making profit. The research paper shall review some of the existing literatures concerning e-marketing and its effectiveness to the non-profit organizations in U.K. Some of the areas of to be discussed include: effective website design and layout, its influence on consumer behaviour, how it improves ...

Introduction

There are numerous non-profit donors in the United States of America. The country’s non-profit sector accounts for a better part of the country’s gross domestic product. As well, it employs a good number of the USA’s workforce. The non-profit sector is exceedingly competitive, and many organizations constantly work to attract grant funding, donors, media attention, employees and volunteers.

Just like non-profit organizations, for profit organizations derive a lot of benefits as a result of creating a long lasting relationship with the organization’s supporters (Weir and Hibbert, 2000). Gaffney (1996) demonstrates that an organization not only becomes profitable in terms of ...

Angola’s economy is ranked at number 160 as the freest economy as per the current index. The economic freedom of this African country has a score of 46.7. Currently, this score has improved by a point of 0.5 which is attributed to improved government performance in terms of spending, business and human workforce. Even throughout of the 46 sub-Saharan African countries, Angola comes number 38, its score is still low compared to other world and African economies. Angola’s economic freedom is being undermined by corruption political interference especially on judicial affairs. Oil and diamond dependency for revenue by the ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction
The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

Literature Review

In the article, ‘Online Stars and the New Audience: How YouTube Creators Curate and Maintain Communities’, author and researcher Hector Postigo highlights the participatory culture of YouTube and how it manages to capitalize on bringing in valuable funding that is needed to help it not only be more visible but the choice for many successful entrepreneurs and businesses alike .
Smith has defined the participatory culture of YouTube by explaining that content creators connect directly with their followers and thus the videos that are shared on the platform are a more personalized communication than mass information broadcast. Not only that, ...

LITERATURE REVIEW

Literature review
When in the MSDI conference that was conducted in the late 1980s and at the beginning of 1990s, the concept of brand equity was discussed then participants agreed that there are two sorts of brand equity that includes financial brand equity and consumer based brand equity. Financial brand equity is related to the value of the company as it the brand of the consumer is treated as an asset. However, the consumer based brand equity (CBBE) is related to the value of customers because the brand adds convenience in the lives of customers (Cant, Strydom & Jooste, 2009).
...

Part 1

Three issues may arise for the parties involved in this scenario that fall within the Rugby World Cup ticket terms and conditions. Bob will not have any issues regarding the purchase of the tickets as Bob purchased the tickets legally. Sadiq will not have any issues as he is attending the match with Bob and this is permitted under the terms and conditions. The relevant condition states:

If more than one Ticket is issued to a Ticket Purchaser, the Ticket Purchaser must

retain one Ticket for his/her personal use. Any remaining Tickets may only be used

the Ticket) who accompany the Ticket Purchaser to the Match
However, the tickets may not, according to terms ...

Definitions of Terms

A supermarket is a big type of grocery store that offers self-services. It has diverse varieties of household and food items that are organized into walkways. The size is larger and wider than grocery store, but it is smaller and more restricted in the choice of commodities they sell than a hypermarket (Blythe, 2008). A discounter is a smaller type of supermarket that offers its services and products under a subsidized price as compared to the indicated process. The services however are like those initiated at the supermarket the only difference coming into play through prices. A customer under the supermarket and discounter ...

Literature review

Essentially information is always intended to reach a large audience presented by the assorted mass media platforms such as print media, broadcast media and outdoor media. This enables us to identify with the notion that there are both negative and positive impacts of the mass media to our lives. In particular, this particular paper will focus on how mass media has affected teen girls in our modern day society (Gullotta, et.al, 2005). Mass media has since developed in the contemporary times making its impacts more apparent that never before. Arguably, though mass media affects all of us in the same ...

- Introduction
Return on investments (ROI) is one of the most crucial calculations that organizations’ management need to make as a way of ensuring that their businesses have a long-term viability. Thus, it is becoming crucial for businesses not only to identify their operations profitability but also to measure the efficiency of their investments in providing a return. However, the metric’s application varies with different business types, and that forms the objective of this study in establishing the various ROI standards that are applied by companies with a focus on the service oriented businesses. (Vinci, 2010) In that respect, the analysis ...

Young students who are currently studying in American colleges are an asset to the nation. They are the future leaders and, therefore, it is in the nation’s interest for campuses to encourage healthy habits as they impart curiosity and intellectual discipline. The health status of the mind and the body influence each other. Smoking of cigarettes poses the biggest danger to the health of those enrolled in college campuses. Studies have shown that a quarter of college students smoke tobacco, more than half of them doing it daily. Despite decline in the number cigarette smokers, 18% of college students ...

A Very Brief History of Franchising

Most of the historians consider that the concept of franchising started in the middle ages, at the time when the feudal aristocrats have started to sell the rights of collecting taxes and operating markets to others on their behalf. This is however representing franchising as a political activity instead of the business activity. Moreover, according to some historians the very first example of the franchising indicating a method of conducting business is traced back in the mid nineteenth century in Germany where the contact was made with the tavern/bar owners in order to sell beer entirely in taverns. But, in the ...

Social media is the means of interactions among individuals through which they develop, share and exchange ideas and information in virtue networks and families. As it continues getting popular, it has become a reliable way of connecting with customers as well as fans in various companies. Therefore, it is an extremely significant tool for marketing. Social media has had extensive impact to marketing in the sports industry. There are various reasons that make it crucial and paramount requirement in the sports industry. Most teams and sports leagues have taken the idea keenly and have implemented it as a method to connect ...

Introduction

The issue Web 2.0 has many factors that need to be touched when one is writing this issue. Although it is still a new subject, there is a need to ensure that all the relevant factors that need to be addressed should be tackled. This paper will undertake a peer a review of the reports that have been written by colleagues about the topic of Web 2.0, and green computing. The structure of the report is not that clear. The report does not have an index. This is an essential aspect that should be entrenched and integrated in any substantial report. It makes ...

THE ACQUISITION OF CADBURY PLC BY KRAFT FOOD CORPORATION

Literature Review on Mergers and Acquisitions

Mergers and Acquisitions entail the joining of independent firms to form a single entity (DePamphilis, 2011). According to Calandro (2009), Mergers and/or acquisitions can be hostile or friendly depending on the type of outcome. For instance, mergers can involve firms of equal sizes while at times, one firm may dominate its equivalent. Mergers can be differentiated from acquisitions in the sense that mergers are thought of being the amalgamation between firms of equally the same resources or size. Similarly, the amalgamation between firms of different sizes i.e. one firm being smaller than the other ...