American Sports Reports Samples For Students

1. The National Football League has already identified a key way in which it can target its marketing research when it comes to attracting the interest of women. The two identified pillars for the NFL are football and the community. The partnership that the NFL has developed with the United Way since the 1970’s has built it a considerable amount of goodwill. Many women enjoy watching football for football’s sake – if you go to any sports bar on a football Sunday, you’ll see many more women, proportionally, there who are engaged in the game than you would see ...

Basketball is amongst the popular sports played and watched in the world. It is a team oriented sport that involves two to five members trying to score points against each other by throwing a ball through a high hoop (Page, 2000). The game requires running back and forth in a two-sided court. It involves jumping, arm movements through dribbling, throwing, catching, and blocking. All these activities paired with the amount of time that the game takes during competitions lead to deep cardiovascular activity.
Watching basketball tournaments may be enjoyable, but not as amusing as enjoyable as playing the game. Health-wise basketball enhances ...

Lab partner's name:

TA’s name:
Section no
Objective:
Purpose of this experiment was to check conservation of energy in three simple mechanical systems namely swinging pendulum, oscillating mass on a spring and basketball shot.

Data:

Following is the table of experimental data for Swinging Pendulum system

Following graphs have been obtained from above experimental data.

Graph -1: Kinetic energy vs Vertical Direction
Graph -2: ME.PE,KE vs time
Following is the graph of experimental data for Oscillating spring-mass system
Graph -3: ME.PE,KE vs time
Following is the table of experimental data for Basketball shot

Following graphs were obtained from above experimental data.

Graph -4: ME.PE,KE vs time
...

Analysis of Cash Flow Statement

Cash Flow From Operating Activities:
i)Richmond Football Club:
The operating cash inflow for the company during 2012 was $3451373 with an increase of 20.54% compared to 2011. The increase was attributed primarily to increase in earnings from operations of the company during the year that included receipts from football operations which stood at $14296030, Receipts from market Operations which amounted to $19404901 and finally receipts from Gaming and Other Social Operations that amounted to $3774743. However, a substantial decrease in contribution from Jack Dyer Foundation Group and Interest received, offset some percentage of increase in operating cash flows ...

The case presented is complex and needs thorough analysis before a decision is arrived at as to whether I take the case or not. There are several issues that require reviewing. Benefits which may accrue after the athlete is exonerated are quite enticing, a fat pay check and an elevated status are two things any professional wouldn’t mind having and considering this is an area of my expertise. The information provided highly influences my decision in the sense that, it is the basis on which the client seeks my help. The client’s willingness to tell the truth makes it ...

In what ways is Friday Night Lights a book about sports and sexuality? There are, of course, the Pepettes, but what else from this text is either explicitly or implicitly about sex or gender performance?
Friday Night Lights is a book that is mostly in part about a football team in a small town, Odessa Texas, that is faced with many struggles and trials, the guys on the football team is held in high regards in Odessa. They are looked at as the town hero’s, which places a major emphasis on male sexuality, in that the women are considered minuet, as the ...

Book critique: Season of Life by Jeffery Marx

Season of Life appeals to the readers’ understanding of masculinity in so many ways that it is difficult to identify any one aspect of the book as being the most positive influence. Masculinity has to be one of the most stereotyped concepts. This applies all the more to the male dominated sport – football. I appreciated the fact that Jeffery Marx not only challenges the traditional concepts of manliness, but dedicates and entire book to it! What makes this effort all the more laudable is the fact that Marx belongs to the ...

This report presents an assessment and analysis of the Australia football league in terms of the sustainability of the league. Additionally, the paper discusses the arguments that are made for the expansion of the league which include the money factor, support to local infrastructure, employment creation and building a base for a future viable football business. The argument discussed against the expansion of the league is in terms of salaries and wages for players, financial capability of the clubs and the impact it might have on the environment. The paper draws attention to the economic justification to the changes in the ...

"He grew up in Iowa, where the first settlers were Eastern Europeans who raised oats, corn, and wheat in what would become the breadbasket of America. Soon followed the English and the Irish, the Scots and the Scandinavians, who put down roots of their own and shared the dawn of their new lives with those who had come before. As they evolved into fiercely proud Americans, all imbued the heartland with traits of the Old Country: hard work, respect, traditions, and church bells on Sunday. They waved at each other through their windshields and from the swings and chairs ...

Development and Challenges of Football after 1990 World Cup

1.0 Introduction
Football has over the years faced challenges despite its growth in popularity. Szymanski (2002) argues that football has significantly improved the economic standards of the countries who host the world cup and also those with the major leagues. Lee & Taylor (2005) argue that tourism has been on the rise due to football, and this has come to be with the 2202 World Cup hosted by South Korea and Japan. However, the report has dwelt much on the recent history of football that took center stage after the 1990 world cup finals. Some of the main topics that ...

(Name of author)

Introduction

The history of football may be traced back to China in second century B.C. The sport was introduced in England in 1170 and was banned a couple of times between the 1400s and 1600s because it was associated with peasants and was thought to promote violence and immorality (FIFA, 2000). However, the sport later re-emerged and transcended social divide to become England’s favourite sport. The English have been considered to be very influential in popularizing football across the world. In 1867, the first football match outside Europe was recorded; the idea was initiated by several ...

DIGITAL MARKETIN CAMPAINGN PLAN REPORT

Digital Marketin Campaingn Plan
Formed in 1887, Wycombe Wanderers (WWFC) is the biggest football club in High Wycombe. After spending a few years in the lower levels of English football, the 90’s saw the club promoted into the top-flight football. It currently plays in the third tier of English football, commonly referred to as the league 2. The club plays at the Adams Park, which has a capacity of close to 10,000 spectators. In an average day, however, the club’s stadium is usually half-full, with the number going lower if the weather is not conducive for ...

Football is one of the world’s most watched sports with most players dedicated to win the eye of their coaches. For that reason, most players work hard in the training sessions to ensure they get the first team chances. Mostly, the demands for football are influenced by the match analysis and the psychological measurements during the play. The myriad of factors affects the needs of a player that include the player’s physical capacity, technical qualities, playing the position, tactical role, and style of playing (Randers, et al., 2010, PP18). Moreover, the ball possession, the opponent strength, importance ...

Evaluation of Marketing Strategy

Introduction4
The brand.4
The organizational strategy.5
Strengths of the marketing strategy..6
Weaknesses of the marketing strategy..8
Marketing mix..8
Product..8
Price..9

Place.9

Promotion.9
Conclusion10
Appendices10
Appendix 1: SWOT Analysis..11
Appendix 2: PESTELEL Analysis..11
Appendix 3: Michael Porter’s Five Forces Analysis12
References List ..13
Executive summary
Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

WRTG 393 Advanced Technical Writing

Dear Members of the Board,
I am enclosing my research report into the aftermath of injuries in our youth, from which changes are needed to protect not only our children’s health better but also their future.
I have received and documented information from multiple credible sources that establish the overuse, misuse and turning of a blind eye to injuries our youth are undergoing, while parents along with coaches continuing to enable it.
I am interested in meeting with you to discuss this matter further and would welcome any opportunity you are available to do such.
...

Letter of transmittal

Mackay, Queensland.
The CEO
Crystal Fast Foods Outlet
Melbourne
Australia
Dear Sir,
The following report highlights the reasons why most of the talented Egyptians soccer players fail to pursue a soccer career abroad despite being physically fit and skillful. A few past players who have had a chance to play in the Europe soccer league have been too controversial, to say the least, most of them have been too unprofessional and have shown no commitment to play by the rules.
The report will be critical in helping individuals understand the need to utilize opportunities, ...

(Name of author)

Introduction

A community sports project aims at increasing participation in a particular sport through nurturing talent and making playing the sport enjoyable for young people. These projects are carried out by sports coaches who provide quality coaching and physical activities for the children.
The project I was involved in was coaching football to teenagers between the ages of 16 and 17 years at Barking Football Club. My experience coaching the teenagers was very helpful as I got to work on my weaknesses and utilize my strengths. Before the project, I did not have a lot of confidence ...

Community projects aim at making the community a sustainable place for each and every individual. The community project on focus is the Australian Football league that partners with administrators and community volunteers association in support of the differently abled children. AFL program shares a sense of companionship and belonging to the disabled children integrating them and making them feel important as other members of the community (KIM, EHRICH & FICORILL 2012). Similarly, with the help of the Adult Migrant English program, the Australian Football league program for the disabled children have been offering learning, social and recreational opportunities to the children, organizations ...

The FA

The FA i.e. The Football Association refers to the English football’s governing body, which was established in 1863. Ebenezer Morley is considered the father of The Association. The activities of the company include overseeing, promotion and development of the game at different levels like The FA Cup and England International Teams. The activities also include broadcast and media rights, sponsorship, licensing, merchandising along with sales of tickets (The Bloomberg, 2017).

Financial Position of the FA

Current position with respect to financials of the company as on 31st July 2015 provided an overview of that the company is continuously striving to generate commercial revenues ...

Bill Beane on Evaluation of Players

Bill Bean introduced sabermetrics in baseball, an approach that used data to capture players' performance, like hits, catchers and getting bases. He incorporated data from the industry, software developers, and the New York Exchange, over a long time, and generated relationships that guided his approach to signing players. He did not consider speed and strength (though he did not decant them), rather, he was looking at the qualities that made the player different. All major scouts went around the country, looking at high school players and stars, but Bill had noticed that players assigned straight out of high school ...

Introduction

Many people think that English Premier League consists of nothing, but players, clubs and supervisory authorities. In reality, the Football Association Premier League (also known as FAPL) is registered as a corporation in the United Kingdom. Legally, each club, which participates in the tournament, is registered as a shareholder with one vote (The FAPL, 2014). In order to oversee daily operations of the league, the clubs elect the chief executive, chairperson and board of directors (Singh, 2015). Despite the fact that the Football Association does not directly participate in the daily operations of the League, it has special veto ...

The FIFA world, generally referred to as the World Cup, is an association that deals with international football competition between its members. Fédération Internationale de Football Association (FIFA), is a global football governing body. The competition is held after every four years since the first inaugural tournament which was held in 1930. The current FIFA world cup champions are Spain who won the tournament in 2010 at South Africa.
The event is not held in one specific location. It occurs in different countries which are selected through a different criteria that are explained in the following paragraphs.
...

Adidas is the leading marketer and producer of sportswear while facing competition from rival, Nike. The company’s remarkable marketing strategies have been as a result of modern and new technologies, especially in advertising. The organization targets consumers from all over the world making its advertisement strategies a major part of their marketing. Adidas has managed to keep up with the challenging consumer demand over the years due to the approaches used in their advertisements. For most of their adverts, the use the motivation and learning concept to attract the consumers who can easily relate with the advert.
2015 ...

Istanbul has always occupied a strategic economic position acting as a bridge between Europe and Asia. Presently, the city is home to THY or Turkish Airlines, a flagship air carrier that has come close to dominating the global market. Company’s history of the past several decades is a history of tremendous success. From humble beginning did the company start its commercial journey becoming what it is these days through the wise use of strategies by company management. THY signed deals with movie and sport celebrities to connect with their audience, conducted commercial campaigns, and sponsored football clubs having them wear company logo, ...

When it comes to Human Resource Management, things tend to get a tad bit trickier considering how the HR department’s entire job is to maintain the upkeep of the people to ensure the upkeep of the facility. That being said, there are a few factors the HR department needs to consider before they can perfectly say that have done the best HR planning for the sports complex. For starters they need to make sure there are enough people doing the work and the maintenance of the facility is going as planned. Secondly, they need to make sure that ...

Nowadays globalization is developing rapidly; more and more companies establish their subsidiaries in the foreign countries. Many organizations have presence all around the world. This process has either advantages or disadvantages; however, companies receive mostly positive outcomes of globalization, such as access to the new markets and outstanding talent, outsourcing of production and R&D, learning the experience of the foreign colleagues, and etc. This reported is devoted to identification of the ways of international business strategy’s improvement for Adidas Company.

Globalization

Globalization has made significant changes of the world economy. It foresees the following aspects:
Nations differences: the competitive ...

Chapter 1

Nature of the Organization’s Business
Under Armour is a multinational sports clothing and accessory company headquartered in Baltimore, Maryland. The company suppliers casual apparel and sportswear, and in 2006, it started offering footwear. The company sells its products worldwide targeting athletes at all levels as well as consumers having active lifestyles. To date, the company has opened various stores as well as factory outlets in various states and nations including Canada and China.

Organization’s History

1996-1998: Early Milestones
1996: Founding of the Company
Kevin Plank founded the company in 1996 when he was 23 years old. He was the former ...

Introduction

Funding sports organization is an uphill task. In the contemporary environment in which sports organizations operate, managers of these sports organizations are faced with the enduring challenge of financing their institutions in the midst of declining traditional sources of revenue. Some of these traditional sources included media revenues, entrance fees, and tax support. The dwindling sources of revenue have left the managers with minimal resources to maintain the operations and programs of their sports organizations (Bartlett, Gratton & Rolf, 2012, p.522). Managers have also learnt to look beyond this fiscal challenge. This involves the use of innovative approaches to supplement ...

Introduction

My personal experience back in college as a young adult can be described as wild and care free. I was the captain of my college football team and this made me very popular. I was expected to constantly remain physically fit in order to lead my team to victory and simultaneously achieve good academic performance. However, there was nobody to stop my newly-acquired status as a free individual. I recall the frequent drinking sprees with my friends. These were of course accompanied by cases of rowdiness and restlessness. In other words, I had a high affinity to disrupt the peace. However, I ...

Injuries in Sports

Background
In basket ball, the ankle and the knee stand out as some of the most commonly injured body parts perhaps due to the fact that the sport involves a lot of running and jumping which renders the sport one of the most dangerous. While running or jumping, the knee and the ankle are served with the responsibility of supporting a characteristic enormous amount of load. In this light, it is valid to say that the success of any athlete involved in basketball as a sport is overly dependent on his ability to avoid overloading the knee and the ankle, Common ...

This report is based on the difference in the behaviour of boys and girls when in the park space and green space of playground. The analysis is also done on one weekday and one weekend to determine the variations in the behavioural difference between boys and girls. This report analyses the importance of discovering the gender disparities in their rate of play in both the green space and the park space of the playground.

Key Points

On Saturday, most boys in the green space take part in group play.
On Saturday, in the park place, most boys participate in associative play, ...

Event Legacy -Contemporary Issues in Event Management

Introduction
The event industry has undergone a tremendous transformation where it has shifted from its traditional nature to being embraced by both professionals and entrepreneurs. The increase in mega international events, such as the FIFA world cup and the Olympics, has attracted different stakeholders, including event managers and other parties, to make such occasions a success. The growth of the industry has also been accompanied by an increase in the size and range of the audience. As a result, event managers are often faced with serious challenges, such as the need to leave a legacy and positively impact the ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016).
The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

mmmmm dd, yyyy
So far, I consider three milestones in my leadership journey and I was able to associate my experiences with some of my learning in school about leadership. My responses and thoughts in those situations were also influenced by my personality and background.

Leadership Experience 1: Captain of the Football Team

As captain of the football team, I had to lead 18 teen players who are all energetic but with different personalities. My coach told me my role was to assist him in practice and make sure that all members were following his instructions. At first, I thought that strictly following the coach would ensure ...

In the world, there are two basic models of sport financing, namely American and European, which many Asian and Latin American countries also tend to. The first is characterized by the absence of direct support for sports from the budget of the country and the large number of tax incentives for the private sector, investing in the sports movement. The second model is characterized by mixed financing with a predominance of the state budget. The fact that the mass, children’s and youth sports and recreation movement are largely funded from local budgets is common to both models (Swayne ...

Abstract

The objective of this laboratory experiment is to examine the qualities of projectile motion. Considering the movement of a steel ball in the horizontal plane, the initial velocity that is possessed by the steel ball can be ascertained from the assessed range. Considering the assumed initial velocity of the steel ball, the range of the projectile will be assessed for a variety of initial angles. The initial angles and will be computed by the application of the theory with regards to motion for constant acceleration.

THEORY

Considering a given initial speed demonstrated by v0→, with an initial velocity demonstrated by s0→ that is ...

Introduction

Marriage is crucial to all adults. Couples need to value their marriage so that they can remain happy and enjoy life while they are married. For a family to be well established, the couples need to place more value in their marriages. The reason why most families break up is that most of the couples do not value or prioritize their family issues. Most of the couples take their personal interests as their first priority, which make them to neglect their families and this becomes the source of conflict. A good example is seen in families where the husband loves ...

Introduction

Cruciate ligaments are arranged like the letter X hence they are also called cruciform ligaments. The ligaments are primarily found on the knee and function in not only stabilizing the joint but also in allowing a wide range of motion. In the knee, the anterior cruciate ligament (ACL) and the posterior cruciate ligaments (PCL) criss-cross to form the cruciate ligament. The two ligaments are strong round bands that extend from head of the tibia to the intercondyloid notch of the femur (Margheritini, 2011). The anterior cruciate ligament lies lateral and crosses the medial posterior cruciate ligament like the limbs ...

Introduction

The Office for Civil Rights (OCR) advocates for a substantial and proportionate female and male enrollment in participation in sports. As presented in the school data of sports participation compared to the students’ enrollment, universities have not met the requirements to ensure equality in athletics (Maher, 2013). This report analyzes equality in athletics data from the University of Mississippi (Division I) and Allegheny College (Division III).

Substantial Proportionality

Men account for 44.04% of the total undergraduate enrollment while women account for 55.96% in the University of Mississippi. 56.58% of the total participation in sports are men while women have 43.42% opportunities ( ...

COUNTRY COMPARATIVE ANALYSIS REPORT

Introduction 3
Economy 3
Government 3
Ecology 4
Culture 5
Gender Relations 5
Religion 6
Healthcare and Wellness 6
Food System 6
Education System 7
Housing and transportation 7
Sports 8
Conclusion 8

Reference List 9

Introduction
China and United States of America are considered the two world superpowers, both are fixed members of the Security Council and established official relations since the visit of Richard Nixon to China in 1976. Both countries are leaders in different fields as economy, sports, culture and its influence in the world.
Economy
The China economy is the most important of the world measured in Gross ...

Introduction

Pakistan is a developing country and is the 26th largest nation in terms of purchasing power parity. A member of BRICS community, the nation has shown signs of becoming one of the world’s largest economies by 2025. In the past, the country had suffered from the ills of political disputes, energy constraints, poverty, growing population and non-conducive business environment that had halted the growth of the country. However, during the past few years, Pakistan has shown some optimistic signs of economic improvement with consistent growth in GDP and other macro-economic factors. Still, many factors such as social and ...

Introduction

In the United Kingdom, ten years ago the television was the major medium of entertainment. Now, in the era of technology laptops, PCs, mobiles, and tablets have become the dominant players of entertainment. The access of youngsters to the different devices has increased dramatically in the UK (Ellis and GreenBank, 2015) (See Appendix). These changing patterns created huge challenges for media and creative agencies. In the flow of the media, the boundaries between numerous media channel became blurred. It became more important for media agencies to determine that how these Medias individually operate with the aim of producing the ...

Intercontinental Hotel Corporation is a company which has many outlets in the world. The headquarters of this large company is in the United Kingdom. The main operations of this company are done in the city of Denham. This organization has more than 100 branches from various countries across the world (Martin 2009). It has been regarded as one of the best hotel institutions in the world due to the quality services provided by its workers. The stocks of this company are listed in New York and London stock exchange markets. This indicates that this organization has a good reputation in the ...

Analysis of the Jaguar F Series Coupe Launch Campaign

(Instructor Name)

Introduction

The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.

The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)

The theme chosen has been British villains and the tagline “It’s Good To Be Bad”

The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...

The strategy explains the idea of how businesses successfully create competitive advantages in the market place. It reflects that battling with the competitors is not a successful tactic to succeed from competitor. Rather a company can succeed in competition by creating a “blue ocean” in the market place that is still uncontested. According to the Mauborgne and Kim, this strategic policy enhanced the value of a business by increasing the values foe employees and customers. They further explain that the strategy helps in exploring the new potential markets. In this way, a business enjoys a monopoly in the newly discovered market, as there are no ...

INTRODUCTION

The on job learning experience is acquired while working in a job setting which boosts career aspiration. They are positions in the public or private organizations which are structured and supervised for understanding the industry norms. Engaging in an internship program is a source of acquisition of knowledge and abilities for the participants. In the industry the participants get jobs on the basis of academic records and the relevant work experience which they possess. The acquired skills and experience ensures that the students succeed in securing jobs upon graduation. Participating in an internship program is considered as a best way for starting a ...

Introduction

The skills that a person acquires in a sports or any fitness program can generally be subdivided into these three, according to the degree of experience or expertise: beginner, intermediate, and expert. All skills and techniques that an individual can learn about a particular sport can fall under any of these three depending of course on the degree of difficulty in performing the activity and other factors such as its effectiveness on the playing field. The objective of this paper is to create a comprehensive comparison between the three different types of athlete: novice, intermediate, and expert and how each type of athlete ...

Abstract

The following report describes different sources of capital a company may use in order to finance its operations and investing activities. In particular, it analyses debt financing (bonds and direct bank loans) and equity financing (Venture Capitalist Investments, Initial Public Offering, Seasoned Equity Offering and Rights Offering). Report also analyses recent IPO of Manchester United Football Club at New York Stock Exchange as a practical example of raising capital.

Sources of Capital

The impact and the importance of financing in modern business world could not be underestimated. Globalization and increasing competition have forced companies to explore new markets and offer new innovative products. According ...

Introduction.

Theories have been developed and assumptions made all in the name of explaining what really caused one of the most deadly fires in the history of America. Cocoanut Grove was a restaurant/supper club in the heart of Boston, Massachusetts. No night clubs ever existed at that point in time. It was located at 17 Piedmont Street, near Park Square, in down town Boston. As the records have it, it was a popular place in late 1920’s, but its popularity dwindled in the 1930’s. Later in the 1940’s it popularity rose once again and made it a force to reckon ...

This book is so captivating because I found a lot of interesting sections that kept me keep on reading and analyzing it. However, the most interesting thing I learnt in this book is the commitments of the leading protagonists: Joe Ehrmann and Jeffrey Marx. These are two former friends who have been together for more than four decades now. What perplex me most are their amazing perceptions towards life. Even if they have taken different paths of life now, they shame a similar world view and are out to positively transform the lives of the youths.
It was so interesting ...

Communication and Leadership

Abstract
The Student-Athlete Advisory Committee (SAAC) has seventeen regular attending members. We are all athletes so we have a common interest in sports. I’m also interested in gaining experience in leadership skills and being on this committee offers me a chance to use them both in my department and in the community. Nine of the group members are men and eight are women. Although some of the literature on communication mentions a difference between how men and women communicate it is not obvious in this group. The student leader and faculty leader of the group help set the agenda and ...

Ethical and Legal Issues: Module 4 Assignments.

Gianni Sports is a clothes manufacturer based in New York mainly specializing in women’s clothing. Gantos is a clothing retailer in Michigan. Gantos placed a purchase order to Gianni Sports for women’s holiday clothing to be delivered on 10 October, 1980. The clause contained in the order stated the cancellation of the purchase order can be done by the buyers for goods that have not yet been shipped by the seller for all or part of the goods and termination can also be done if the goods are delivered late. Gianni Sports specifically made the goods for Gantos which translated ...

The source of the advertisement is Christian Ronaldo, who is trying to convince the viewers in the effectiveness of the advertised product. The video uses the peripheral route to persuasion, where the recipient is not expected to engage into profound feature analysis of the product, but can be persuaded by the peripheral factors, such as liking Christian Ronaldo in this case. Therefore, decision-making is based on heuristic, which perceives the advertised message as an “expert advice”, thus not subjecting the advertisement to serious analysis. The method of using celebrities is quite popular due to the fact that they are ...