Evaluate the Nandos’ marketing environment by PESTEL in UK and give some recommendations.
Nando’s UK specializes in chicken dishes from Portugal. The PESTEL analysis involves the analysis of the political, economic, socio-cultural, technological, environmental and legal factor analysis of Nando’s in UK.
UK has a stable political environment that is favorable for the growth of business in the country. UK has passed an anti-bribery law that ensures and makes it illegal for individuals to accept, offer, promise, request or receive bribes in UK . The act provides a healthy and transparent environment for effective corporate governance practices and businesses can operate freely in such an environment without having the need to bribe government ...