Inn Reports Samples For Students

Introduction

The Hotel Holiday Inn Camden Lock is one of the modern hotels in London. It is a very a well-liked four star hotel located right at the centre of stylish Camden Town. Based on its location, most marketers assert that it investors have many opportunities to invest in various sectors. Location among other factors plays a very crucial role in the performance of any business investment, (Books, 2010). The Hotel Inn Camden Lock is located at a very strategic site where various economic activities are available. Such activities include; tourism, well developed transport system, as well as a good number of various kinds of ...

Introduction

Building and managing strong brands is regarded as one of the key drivers for attaining success in the hospitality industry. The trend can be observed at both the local and the global level. Application of brand and line extensions has become a major trend in the hospitality industry. Brand extensions and line extensions would be the key method for launching innovations in coming years (Sumarjan et al 2013). The critical review of brand and line extensions for hospitality industry is done to understand the impact on the industry, brand management and brand equity.

Impact of brand and line extension on management of brand in hospitality industry

Strategies for brand extensions are beneficial due to ...

Intercontinental Hotels Group

Intercontinental group of hotels is one of the leading hotels in the world with over 672,000 rooms in more than 4500 hotels in about 100 countries all over the world. Their brands include Americas, Holiday Inn, Crowne Plaza, Holiday Inn Express, Candlewood Suites, Hotel Indigo, Staybridge Suites, HUALUXE™ Hotels and Resorts, Priority Club, EVEN™ Hotels and InterContinental.

Impact of globalization and technology changes

Intercontinental group of hotels relies heavily on tourism. Globalization continues to make the world one global village and this has created a very conducive environment for the growth of tourism all over the world. People travel to other countries all over the ...