Loyalty Reports Samples For Students

Surveys in business are useful in gathering information and insights that will contribute to company’s clearer understanding about the market, the industry, product and services improvements, consumer lifestyles, preferences and demographics among others. As such, it is important that a survey design is clear and asks the pertinent questions a business or a market research need to gain sufficient details and insights. In business and in market research, for instance, questions regarding trends, growth rates, preferred brands, competitive edge, opportunities and risks are important. Survey questions vary depending on subject matter and target respondents.
The growing usage of business/market research ...

Abstract

Marketing strategies have recently changed based on the emergence of more cost-effective as well as diverse digital channels of marketing. Traditionally, marketing entailed “P” strategies that did not play any meaningful role in the establishment and maintenance of customer-company relationships. Indeed, traditional marketing strategies are considered to be based on assumptions that: Customers ought to avoid the responsibility of making decisions; customers are often passive and ought to be pushed as a result; customers often have great difficulties in the learning process; and that customers rarely use – or do not use at all – imagination. These general assumptions normally create a “push-based” ...

Answer 1(a):

CREDIT CARD MARKET STRUCTURE
The functionality of a credit card revolves around a well managed system. It is a mode of payment based on a promise between the bank and the holder of the card that he / she will make the payment in the future.
In the highly competitive market of today the bank intends to maximize its customer share by promoting the use of credit cards more and more. They do this by minimizing the limits off the card to ensure maximum usage. The more customers purchase using credit cards the more beneficial it is for the Bank (Stango, ...

Executive Summary

Customer loyalty and relationship marketing is a form of marketing whereby policies are encouraged that are to ensure that customers are retained as well as satisfied. The customers are also awarded for their loyalty to the company. Under the plan, Blackstone Bar and Lounge will try to focus on ways of establishing a loyalty program to reward its regular customers.

The program is intended to be applied in a way that is effective and also encouraged new loyal customers. This way, the company would be able to achieve its goals needed for profitability. This proposal outlines the various strategies that can be ...

1.0 Executive Summary
Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

INDUSTRY OVERVIEW

Retail industry of UK is huge in size and contributes significant to the overall world GDP. Despite being huge retail section of UK is highly competitive and companies are constantly striving to provide improved product and services to their customers in order to gain greater market share. The retail industry has to combat the impact from the change drivers of segment itself as well as related segment. Moreover, other factors that have been posing impact include shift from brick retail section to clicks, change in lifestyle, demographics etc. (SAS, 2012).
There are many factors that have put impact ...

Executive Summary 3

Introduction 4
Theoretical Background 4
Brand Love Scales 4
Definition of Love 5
Personality of Brand 5
Image of the Brand 5
Brand Love’s Elements 6
Brand Romance 7
Brand Attitude 7
Brand Loyalty 7
Fashion Brands Love 8
Brand Love in Cell Phone Industry 8
Brand Love Creation by the Companies 8
Apple/Samsung/Huawei 8
PepsiCo 9
Benetton 9
Conclusion 9

BIBLIOGRAPHY 10

Executive Summary
Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Question 1

The recession presents a situation in which firms have to re-strategize their marketing mix to ensure that they remain competitive in the ever dynamic market segments. In the case of SPSL its marketing mix has focused primarily on the product and the price. The Blair brothers have concentrated onensuring that the products they provide are of high quality and secondly that the prices of their services are towards the premium price in the market. Resultantly, the company SPSL has given itself a competitive edge over other plumbing companies in the South London region. With effect, the company owes much of its ...

Introduction of the Product

A Polaroid Cube is a delightful and little camera that takes the still shots as well as video. Just as the name suggest, it is a tiny tube about 35mm on the side. It can stick to any and all the magnetic surfaces and even a dinner folk. The cube can be tossed and can be taken around to take the life's precious moment in town or an adventure (Amstrong, & Kotler, 2011 p.12). However, the cube can be used any place in any circumstance to take photos and video recording. The cube comes in red, blue and red colors ...

Abstract

Amazon is an online retail store that has manged to enhance its market situation value the use of big data. It is this large data at its disposal that normally help the management to assess the tastes and preferences of the potential customers. The same framework helps in the forecasting and decision making. There are three sets of problems that are discussed in this context. The first problem is concerned with the exploration of the survival aspects of the company in the wake of increased competition. The motivation is to asses how the management of Amazon can cope in ...

Marketing Audit and Plan of QANTAS Airline

Organizational view
The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Marketing Management

18.12.2014

Introduction

The launch of modern hypermarkets and superstores is re-shaping and reviving the retail sector in UAE. The country’s grocery market closed at approximately 9.5 billion U.S. dollars in 2012 with more than 9,000 grocery outlets. Huge opportunity is seen by modern grocery outlets in Dubai due to favorable government regulations. Currently 943 stores are categorized as modern grocery stores but this number will increase enormously as the distinctive demographic makeup of the country with a large number of immigrants and expatriates attract many international and global chains
Keeping the increasing investment and government focus on the ...

Safaricom Limited

Introduction
As research has stipulated severally, the study of market conditions and fluctuations of some aspects allows companies to develop rational decisions that can enhance robust progress of their operation (Grandke, 2013). Marketing research enables a company to examine its market, prevailing trends, new approaches, threats posed by competitors and identify new ways of marketing among other factors. Such research allows the firm to evaluate its target markets by boosting customer experiences, determine precise strategies to follow in community outreach, and develop a network services to facilitate organization growth through customer comments and suggestions. Most information for market research ...

Approaches to Quality Management Appropriate to Commercial Operations

Product Quality and Service Quality
Product quality and service quality are two distinct theoretical issues in terms of commercial operations and commercial operations management. Service quality is measured by internal structures as well as by consumer perception of quality of service; a service cannot be considered to be a quality service if the consumer or customer feels that the service is inappropriate or of low quality (Jahanshani et al., 2014). Consumers or customers often expect high-level service in today’s economy because of the number of choices available to them: for companies like Toyota, the competition is even more ...

Introduction

Costa Coffee is a multinational coffee company, founded in 1971 and headquartered in Dunstable, Bedfordshire. Founded by Costa family, the company started as a wholesale operation, working with specialist Italian Coffee shops. In 1995, the organization was acquired by Whitbread, who adopted very aggressive growth strategy, expanding the physical operation of Costa Coffee to over 2,800 shops across 30 countries. With over 1700 stores in the United Kingdom account for a major part of the total revenue of the company. Costa Coffee employs over 45,000 people and serves 25 million customers annually.
Costa Coffee operations are complex, ...

Introduction

This project will examine the portfolio of the Virgin Group in relation to their stakeholder marketing processes which helps in targeting specific classes of clients. This will be done in two parts:

Part 1: The evaluation of communication approaches and methods used to target various stakeholders and

Part 2: An application of IT Skills and Business Software applications to produce a portfolio of stakeholder marketing communication materials used by the Virgin Group.

Part 1: Stakeholder Communication in Virgin Group

Communication is a system through which an organisation codifies a message, transmits it to a given receiver and the receiver decodes the message, internalises it and takes action. Communication is important in sharing ideas, information or emotions from one entity to another. ...

Abstract3

Literature Review4
Definition of the Problem4
Collection of Opinions, Feelings and Facts5
Identification of the Actual Problem7
Formulating Potential Solutions8
Assessing the Alternatives10
Methodology13
Questionnaire14
Results15
Conclusion15
Appendix17

References20

Abstract
Many airlines offer benefits to their clients in order to gain their loyalty. One of the benefits that are offered is frequent flyer mileage. This analytical report will view the feasibility of a membership at Miami International Airport that increases the frequent flyer mileage of its members while providing the members with a Visa classic card that enables them to accumulate ...

Executive Summary

The prevalent positioning has diverted the brand image of all the Daimler products to be luxurious in use and niche in pricing, in spite of the corporate brand aiming at building an image based on product quality, safety features, and services. In case of Daimler, the management of the corporate brand, the eventual positioning of the corporate identity (through integrated marketing communications), and the strategic association between the brand portfolio and corporate brand is managed under the Daimler’s brand architecture framework (Keller, 2009, p.251). The latest target for focusing the product and corporate branding for Mercedes comes in ...

Company Analysis

Business Strategies
Cineplex is one of Canada’s leading entertainment companies that operates numerous businesses that include food service, amusement gaming, alternative programming, Cineplex Media, and online sale of home entertainment through their online store (Cineplex, 2016).Cineplex serves approximately 77 million guests per year (Cineplex, 2016). As of September 30, 2015, Cineplex owned, leased, or had a joint venture interest in 1,652 and 162 theaters (Cineplex, 2015). Cineplex circuit is concentrated in mid-sized markets and metropolitan areas (Cineplex, 2015). Cineplex business strategy for future growth includes the following:
Expanding and enhancing the existing infrastructure and service offering ...

Who are the organizations customers?

Coop La Maison Verte started as a café and bulk store to promote harmony and team spirit amongst neighbors. Presently Coop is a general store-like center that has a market, café and restaurant. The Coop provides a variety of local, ecological and cost effective grocery products. The Coop’s customers are mainly Coop’s members and individuals who are looking for organic and healthy products for the much sort healthy lifestyles.

Determinants of Customer Behavior: Personal factors and Market Environment

Coop’s ability to offer a wide range of local cost effective organic products is the most important trait of this business as well as the hot meals they offer. In addition, the ...

Report on Frog's Leap Winery:

- Company Overview
Frog’s Leap Winery motto, “Time’s Fun when You’re Having Flies” and a visit to their website resonates the mantra of having fun while making wine, of John Williams, the co–founder, owner, and CEO/wine maker of Frog’s Leap Winery. The company produces some of the best wines from Napa Valley, which John started producing commercially in 1981 and named the winery Frog’s Leap. The name was inspired from the location, on a spot along the creek in Napa Valley, Rutherford, California known as Frog Farm. As Frog’s Leap and its team ...

Completion Date

CONTENTS
I. Background3
II. St. Regis Mumbai: Strategy & Implementation: Overview...5
II.I. External Operation Environment: Opportunities & Threats6
II.II. Internal Operation Environment: Strengths & Weaknesses..7
II.III. SWOT Chart...8
III. St. Regis Mumbai Strategy: Evaluation..9
III.I. St. Regis Mumbai Strategy: Mission & Objectives9
III.II. St. Regis Mumbai Strategy: Business Model9
III.III. St. Regis Mumbai Strategy in Theory..10
III.IV. Recommendations11
IV. Conclusion..12

References.14

St. Regis Mumbai: Strategy Implementation Analysis
I. BACKGROUND
St. Regis has a global presence of 58 hotels in four continents: North America, Africa, Asia and Europe in 23 countries ("Global St. Regis Hotel List," n.d.). St. Regis Mumbai, one of St. Regis's hotels ...

Done by

Noureldien Al Masri
INTRODUCTION:
There is no doubt that Riva is one of the famous brands that operate in a number of countries. The company has to develop and expand on its operations because there are a lot of competitors in the market and the company should keep up with the latest updates in the fashion market around the world. The collections that are presented by Riva allow a mix of Western and Eastern inspirations to present a unique look with a special appeal. The outstanding collections are out of extensive creativity. The collections allow every woman to express ...

Value Chain

The objective of analyzing Monster’s value chain is to make a product that will become popular to its customers, which includes not only the production segment but also marketing and distribution (Horngren and Data, 2015). This is because products will eventually need to be discontinued due to changing customer preferences and product innovation from competitors. This means that the company’s core operations and its products must continuously evolve and this could be done using the value chain analysis tool. For an energy drink company like Monster, one of its main goals is to continuously adapt to the ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016).
The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

Abstract

Blue Coral Copters Inc. is on a course of gaining prominence. However, such moves may be thwarted if the current, below par safety measures are put in place. Eminently, the organization is faced with an avoidable tragedy, which can be avoided through simple revision of the current security measures. Just like Blue Coral Copters, agencies in the service industry prosper today based on the safety precautions that they offer to their stakeholders. Thus, the much-needed prosperity at Blue Coral Copters Inc. may only be realized if the organization takes new steps in re-engineering their safety measures. From the assertions ...

Introduction

The leading companies with a global footprint in the soft drink industry are Coca cola, Cadbury Schweppes and PepsiCo. The rivalry between these giants has shifted gears from the pop fight to other product flavors in order to seek exponential growth. The main areas of comparison of the giants are by market size, growth rate and profitability. The market size has been on the rise with 2004 clocking at $307 billion and an increase to $367 billion in 2009 (Kish u. a., 2001). The growth rate has been on the decline largely due to market saturation in the United ...

Introduction

This is marketing report regarding Blackberry in which Blackberry is analyzed from different perspectives. Blackberry is regarded as pioneer in technologies that are mobile based. It is considered as best seller of Smartphone. In the year 2009, Blackberry was considered as market leader in cell phone industry (Garside, 2013). It is, however, one of the global leaders in communications that are based on mobiles. A company called Research in Motion of RIM, headquartered in Canada has made, distributed, and marketed blackberries, and gained significant market share. Blackberry, however, becomes capable of gaining market share by focusing on email. The ...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two hair shampoo products. The ...

EXECUTIVE SUMMARY:

This report has covered the major marketing concerns that need to be undertaken by the new company, to flourish their operations in an effective way. Report has considered the most important aspect of marketing that is branding starting with an overview of global airline industry and its current operations, in the first part. While discussing the issues and importance of branding, it has recommended the desired brand identity for a new airline company. Second part has focused on strategies, to launch the airline service internationally, nationally and regionally. This part includes justified marketing mix for the airline company. Followed by ...

Introduction

A market with few sellers is known as oligopoly market. It is a form of imperfect competition. The simplest form of oligopoly occurs when there are two sellers in the market. It is called as duopoly. The product produced and sold by the firms in an oligopolistic industry may be homogenous or differentiated. If the product produced is homogenous it is called pure oligopoly and if the products produced are differentiated then it is called differentiated oligopoly. Oligopoly is the most prevalent form of market organization in the manufacturing sector of United Sates and other countries. Some of the oligopolistic ...

Facilitator:

Amidst intense competition, the goals of the Los Angeles Tribune stand out as the keys that the newspaper vendor should account for in order to control the market. When setting goals for the entity, quality strategies must be observed, which means the firm must set SMART goals. Particularly, before designing the goal-setting framework, the firm should consider the fact that the goals set must be specific, measurable, attainable, and reasonable and time bound due to the nature of competition in the American market (Efroymson, Jager, Dale, & Westervelt, 2009). The goal-setting framework encompasses various sections that constitute the aggregate framework. ...

Introduction

Thus a corporation requires a “Global Strategy” which again is defined by Professor Lynch (2012) as a term that covers three areas (global, multinational and international) which is designed for an international organization to achieve its corporate goals as it operates in locations outside its location of origin. The online website Quick MBA defines the importance of Global Strategy (Quick MBA, pp 1). For the corporation, Global Strategy is important for the corporation because operating in a new country will is essentially a newly opened market that would drive both sales and profits. For many corporations that have “exhausted” the market or is competing ...

Introduction

Two phenomenons have had a largest affect on modern day business operations; globalization and technological advance. (Weil & Vitale, 2001) In the face of the two, entrepreneurs have not been left out in utilizing massive opportunities that they avail by designing new ways of doing business including the e-business platform. However, the change brings with it an equal measure of challenges to the business arena hence a need to devise effective ways of managing the risks involved. Some of the greatest risks in the e-business threaten sustainability of the model’s effective supply chain as well as operations. (Porter, 1991) In that ...

Introduction of digital catalogue to take on social role for IKEA 16

1.3.3. Social Media Marketing 17

Launching of ‘snap a napper’ Facebook competition 17

IKEA tests Pinterest for promoting new collection in UK 18
1.3.4. Email Marketing 18
1.3.5. Mobile Apps 19
1.3.6. Forums and Blogs 22
1.4. Offline Marketing Strategies 22
1.4.1. Print/TV Ads 22
1.4.2. Loyalty Programs/Discounts/Offers 23
1.4.3. Direct Mail 23
1.4.4. Sponsorship 24
1.4.5. Public Relations 24

IKEA Proposed strategy 25

SMART Analysis 29
ROI IKEA Marketing Strategy 30
Measurement of the Marketing Strategy 30

References 32

Digital marketing strategies
1.1 Corporate Objectives, Marketing Objectives
Corporate objectives
The corporate strategy of IKEA is build upon various ...

Introduction

The size of retail market has grown over the years with the increase in the number of products and rise in demand in the mass market. The retail power with innovation in technology has helped in lowering costs by achieving high economies of scale and at the same time improving the quality of service which has increased the bargaining power of retailers. Moreover, information technology has resulted in automating the systems at large retail outlets, giving them a competitive edge by capitalizing on the advanced IT solutions available in the macro environment. However, with the increase in demand and opportunities, ...

Buyer & Consumer Behavior

Measuring & Interpreting Brand Performance
Buyer & Consumer Behavior

Executive Summary
Kit Kat is one of the most known chocolate products in the world and its red pack is well recognized among others. It was first introduced in 1935 and still is one of the favorite brands among public. In the beginning it was owned by a Rowntree, UK based confectionary company and today it is owned by Nestle. In the following report will be discussed and analyzed brand performance. Report is broken into three parts. In the beginning, we will analyze Brand performance comparing measurement variables to ...

Introduction p. 3

Significance p. 4
Trend Drivers and Patterns p. 5
Impact on the Hospitality Industry p. 7
Subway: A Case Study p. 7
Impact on Future Professional Development p. 9
Conclusion p. 10
References p. 11
Chemicals in the food chain and the relevance to the hospitality industry.
1.0 Introduction:
In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Executive Summary:

At the beginning, it is important to say that Riva is one of the famous multinational brands. It is one of the well-known brands under the umbrella of Armada Group. The company was established in 1997. Currently, Riva is operational in five countries of the Gulf region; Kuwait, United Arab of Emirates, Qatar, Saudi Arabian and Bahrain. Riva has more than thirty outlet stores in the region with an aim to expand to 150 by the end of 2017. The company faces extensive competition globally thus needs continuos development to match the trends in the fashion industry. Riva is ...

Introduction

The present report comprises of three sections. The first section discusses the recent trends in the business environment, which call for the attention of the Board of Directors as well as the Chief Executive Officer. The next section discusses Porter’s generic strategies including overall cost leadership, product differentiation, and focus strategies and demonstrates the way their implementation will help Partical, Inc. stay ahead of the competition in the global environment. The last section discusses and evaluates both the value chain analysis and Porter’s Five Forces, and indicates how the firms can gain competitive advantage through their effective ...

Development of Performance and Reward Management system in Nokia

Performance and Reward Management are very critical functions of Human Resource Management especially in Multinational firms which employ a diverse workforce. The performance Management and Reward management systems in these organizations have to address country specific issues to make them more effective. Well formulated policies for performance and Reward Management achieve important HRM objectives such as motivation, employee satisfaction and loyalty and low employee turnover. However changing workplace environment and external factors necessitate that these policies are reviewed and reformulated regularly to keep them aligned with organizational strategies as well as external environment. Due to the global implications of ...

Executive Summary

British Petroleum (BP) has to design and implement a change management program with immediate effect. This is to convince the workforce that the proposed massive job cut is vital for the survival of the organization. As part of this program, the BP management has to make some key changes to its HR policies and practices. The organization should rely specifically on mobile-based e-learning platforms and social media learning in order to promote HR training and development. In addition, the company may use tools such as recognition, perks, and gifting for rewarding employees who go beyond their responsibilities. Finally, the ...

Abstract

This paper discusses and explores the Coca-Cola Company. In particular, this paper examines the strengths, which include its many different and distinct beverage products such as Coke Life, Diet Coke and Fanta; and weaknesses, which include the usage of high fructose corn syrup and lack of diversification outside of beverages, related to the giant. The paper looks at the internal and external dynamics of the company with a specific emphasis on its 2020 vision as well as its marketing. The paper also analyzes its fiscal position as of the end of 2015 in order to better comprehend why it ...

Brand Management

Brand management refers to the process of upholding, improving and maintaining a company’s brand so that potential customers can always associate with a lot of positivity (Morhart, Herzog and Tomczak, 2009, p. 126). Brand management is used for creating a marketing foundation, but concentrates mainly on the brand and how to make it favorable to the consumers. Usually, when brand management is conducted well, there is likelihood to increase the sales of a particular product which is associated with the brand. On the other hand product management is analysis of a market to ascertain a product’s competitive ...

Introduction

Corporate social responsibility (CSR) entails the practices that are undertaken by the organization as a way of giving back to the society b solving the social or environmental issue. For instance, the business may fund projects in the community such as schools programs and clean water projects. Additionally, the corporations may undertake climate change activities such as planting trees and reducing emissions as well as funding for research for common good such as Ebola and cancer programs. Implied, the corporations bet on these projects to create customer awareness and as a way to win their loyalty in the long-term. ...

Critical Issues in the Scenario

There are various critical issues in the scenario. First and foremost, the cost of the complaint made by the customer could be significant. This implies that this is a major customer who purchases the products in bulk. As such, the financial repercussions could be too heavy for the company to bear. Secondly, customer loyalty and trust is at stake in this scenario. The customer in question is obviously disappointed. In case he or she was a loyal customer, then he or she will obviously refrain from purchasing products from that particular firm. Thirdly and related to customer loyalty, the ...

SECTION 1

McDonald's is one of the most renowned corporations in the world. The company has a presence in about 119 countries in the world and on every single day, it is estimated that the company serves more than 68 million customers. McDonald's had managed to be a leader in the world's fast-food industry and has been increasingly growing since it was first established in 1940 as s a single restaurant. The fast food industry is one that is highly competitive with both new entrants as well as already recognizable brands fighting for the market share (Yuece 12). Some of the ...

Integrated Business Solutions

Executive Summary 3
Analysis of the Company Activities 3

Marketing Department 6
Accounting and finance departments 7
Senior management 7
Minimizing Impacts and Restoring Company Reputation 8
Conclusions 10

Bibliography 11

Executive Summary
The situation, in which Choc Deluxe LTD appeared, presents a plethora of complex operational, ethical and other oversights. Business history is replete with examples, when the companies, which inadvertently or intentionally cheated on their customers, went bankrupt. The Federal Drug Administration is always on alert to track down the wrongdoers and punish them by revoking licenses, starting legal cases against the management team, ...

(Your first name)(Your last name)

Introduction

Downsizing is a characteristic of modern life of organizations that involves the reduction of the organization’s financial, human, physical and information assets (Cooper, Pandey and Quick, 51). In most cases, organizations employ downsizing as a strategy for transformation that is intended to introduce changes in the organizational designs, work process and corporate cultures and values. The process of downsizing is often referred to as organizational restructuring. Among the stakeholders that are affected by downsizing are the employees, especially when the organization resorts to employee downsizing that results in the reduction of the number of ...

INTRODUCTION

Lee Byung-Chull established Samsung in 1938. The Samsung group started as a trading company centered in Su-dong. At the beginning, it acted as a grocery in the city. In 1947, it expanded its services to Seoul but moved after declaration of the Korean War. The founder ventured into the textile industry in Korea. In 1960, Samsung penetrated in the telecommunications hardware industry. Later on, the company started to produce Telecommunications equipment, semiconductors and home appliances. Since then, it has expanded its services to more than 68 countries and it has more than 285 operations across the globe. The company’s revenue ...

Section 1

Chipotle Mexican Grill, Inc., is a US based operator that specifically deals with Mexican foods with a particular focus on burritos and tacos, it has its outlets located in many regions across the globe, and these regions include Germany, France, Canada, and United Kingdom among many other countries. Ensuing its developments and stance in the contemporary time, Chipotle has since released a mission statement that merge well with its aspirations and futures perceptions, they refer their mission statement as Food with Integrity; this mission statement essentially accentuates the great effort they put in ensuring that they use natural organic ingredients and naturally ...

Introduction

A consumer diary is important for the following reasons. One, It is used to capture frequent and small purchased items that a consumer uses. The diary is meant to capture all the expenses on food and beverages that a consumer uses nonprescription drug and supplies, tobacco and personal care products. A consumer diary is self-managed within a specified period of time. The diary is used to show the amount of expenditure a consumer uses on products that they use. It can also be employed in analyzing the consumers’ loyalty towards the items and also checking consumer behavior (Maclaran, et al., 2007). An example ...

Background

Zara is a Spanish apparel retailer brand based in Arteixo, Galicia. Founded by Rosalia Mera and Amancio Ortega in 1975, Zara is the biggest chain store of the world’s largest apparel retailer group, Inditex (Hansen 2012). Currently, the company operates in 73 countries and has more than 1,800 outlets (Hansen 2012). Zara is known as “fashion imitator” among other players of the industry. Zara has posted revenue of more than €8.0 billion in 2012. The main countries of operation for Zara include Spain, France, Italy, Germany, Russia, United Kingdom, Portugal, China and Japan. The company operates Zara stores ...

MODULE LEADER’S NAME:

- Executive summary
Jinnikins Jeans is a UK company established in early 2000 that sell designer clothes. The company’s directors have drawn much attention especially from the media due to their personal exploits, youthful entrepreneurism, and innovative use of internet for marketing. The company has in the past few years faced various challenges such as increased wage bill, low performance and reduced morale among various employees. This article examines the company’s approach to reward and the extent to which their approach is consistent with its business objectives. It also focuses on various theories of motivation including, instrumentality ( ...

Executive Summary

Globalization and technology have transformed the business environment. Organizations are competing with each other on a global platform to attract customers. There is a need to create strategies that allow organizations to continuously adapt themselves towards the changing business environment for a sustainable growth and development.
The current report presents a strategic analysis of company Ebay that has established itself as the world’s leading online marketplace for buyers and sellers across the world. The report analyzes the internal and external business environment of Ebay and also provides recommendations for future business strategies for Ebay. The external environment analysis includes PEST analysis ...

Brand Equity Management

Part One: Introduction
One of the key reasons behind the success of a business is a strong brand image or building brand equity. The main rationale behind building brand equity is because it serves as a basis for business success and also helps assists in offsetting stiff competition by letting brands to maintain high pricing, differentiating the product, and enjoying loyal set of customers. Explaining in short what makes such a brand, on the other hand, is not as straightforward a task as saying what a brand should bring about (Carman, 1990). Notably, the outlook of a brand is primarily associated with an identity, a name, a symbol ...

(Name of your Institution)

Bibliography 16

Brand Analysis: Marketing and Communication Strategy - Dior
1.Introduction
Fashion industry is indefinite and multilateral in respect of beauty of colors, fragrance and apparel. The report is going to discuss the French based fashion brand DIOR – part of Louis Vuitton Moet Hennessy, the world largest luxury group. We shall discuss in brief; the company’s background along with its achievements, challenges and future scope in the fashion industry. The main focus of our discussion would be the Brand Analysis, which will include the marketing, communication and brand strategies adopted by Dior to reach ...

Vertigo case study

- Situational Analysis
- Strategic analysis

Mission

Vertigo Chain Stores is devoted to providing an exceptional fashion environment, which gives the customers distinctiveness. The outlet is committed to excellent customer service, which keeps every customer on the cutting edge of fashion. Besides, the business is dedicated to operating at a profitable rate through minimizing costs and sound economic decisions.

Strategies

The Chain Stores will constantly change its appearance to stay in the step with the modern fashion trends of the global market. In addition, the business will always strive to provide real value and great service to our clientele and business ...

Introduction

Strategic compensation is an attempt by a business to better its compensation level to reward work and input, by establishing certain rewards for a given level of performance. Strategic compensation simply means creating an incentive structure that directly rewards workers for their skills and performance. It is a compensation scheme implemented to improve the motivation of workers to perform better. Strategic compensation helps in determining employee behavior, interpersonal relationship emotion, cognition and personality.

Objectives of Strategic Compensation

Most organizations face a growing need to engage workers and attract the best of contingents, preserve a long term relationship with employees and get the best out of them. Strategic compensation ...