Luxury Reports Samples For Students

Executive Summary

Luxury Swap is an innovative web-based product exchange service. Modeled on e-bay's exchange program, Luxury Swap introduces an unparalleled service in KSA, first, and hopes to expand into GCC, East Europe, North America and world at large. The service connects upper class / sellers, who have unneeded luxury products, and middle class/ buyers, who, although having rising disposable income, cannot afford to purchase luxury products at retail prices.
This report is made up of five sections: (1) Service Information, (2). PEST Analysis & SWOT Analysis, (3) Strategic Marketing Objectives, (4) Market Segmentation & Positioning and (5) Four Ps Strategies and (6) ...

Operations Management: A Case of Hilton and Etap

With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, ...

Introduction

Genting Singapore is an international hospitality company that deals with integrated resort development and gaming (Genting 2017). Specifically, the company builds integrated resorts and runs casinos as its core business. It also consults for the hospitality industry businesses and investments in the area of sales and marketing support. Besides, it offers information technology services such as software development, systems integration and maintenance among others. Its markets of operation include Singapore, Malaysia, Philippines, the Bahamas, Australia and the UK. The company that began as Genting International was first listed on the Singapore Securities exchange in 2005. It acquired the Stanley ...

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016).
KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe.
Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

China’s Economic Trends

China is an emerging economy with a GDP of $13.98 trillion and a per capita income of $10,165 (2016). The Chinese economy the biggest after U.S.’s by GDP and the largest by purchasing power parity. China is considered a tiger economy because of its rapid economic growth during the past three decades and has recorded an average growth rate of 9.91% between 1979 and 2010. Currently, the economy is growing at an average annual rate of 6.7% (Wildau and Mitchell). In the past few years, China’s market for wine has expanded dramatically. Wine consumption is a ...

Introduction

The case study is about Ford Motor Company and its product warranty program. The company is a large American car manufacturer and seller globally. In 1987, Ford Motors went through a tremendous change in its external business environment as a result of the announcements that were made by its primary competitors regarding their new policies on product warranty. These changes in the policies may adversely impact not only the company’s sales, as well as, market but also other important departments of manufacturing e.g. quality assurance, dealer networks, and extended services. As a remedy, the managers of Ford Motor ...

Abstract: 2

Product 3
Place 4
Price 4
Promotion 5
Social media 5
Televised communication 6
Personal selling 6
SWOT Analyses 6
Threats 7
Findings 7
Challenges 8
Opportunities 9
Recommendations: 9
Conclusion 11
Last US bag 14
Abstract:
The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Completion Date

CONTENTS
I. Background3
II. St. Regis Mumbai: Strategy & Implementation: Overview...5
II.I. External Operation Environment: Opportunities & Threats6
II.II. Internal Operation Environment: Strengths & Weaknesses..7
II.III. SWOT Chart...8
III. St. Regis Mumbai Strategy: Evaluation..9
III.I. St. Regis Mumbai Strategy: Mission & Objectives9
III.II. St. Regis Mumbai Strategy: Business Model9
III.III. St. Regis Mumbai Strategy in Theory..10
III.IV. Recommendations11
IV. Conclusion..12

References.14

St. Regis Mumbai: Strategy Implementation Analysis
I. BACKGROUND
St. Regis has a global presence of 58 hotels in four continents: North America, Africa, Asia and Europe in 23 countries ("Global St. Regis Hotel List," n.d.). St. Regis Mumbai, one of St. Regis's hotels ...

Analysis of How Uber Changes the Way World Moves

Executive Summary ---------------------------------------------------------------------------------- 3
Analysis of the Uber’s Business Model ----------------------------------------------------------- 3

The Revenue-Generation Model of Uber ------------------------------------------------ 5
Value Propositions -------------------------------------------------------------------------- 7
Uber and the Decision-Making Process ----------------------------------------------------------- 8

References --------------------------------------------------------------------------------------------- 10

Executive Summary
Generally functioning in connecting passengers and cab drivers in the shortest amount of time possible, Uber is considered by many to be one of the most groundbreaking innovations of this era where advanced technology is the primary key to serve people in the most efficient way possible. Making a big name in less than a decade, many still question the methodology employed by Uber for it ...

A. Introduction

Toyota Motors Corporation (Toyota) is a ¥25.69 trillion (US$256.91 billion at ¥100.00:$1 exchange rate used in the 2014 annual report) automotive manufacturing enterprise (Toyota, 2014, p. 26) with four major market regions globally, namely: Japan (home), North America, Europe, Asia, and Other regions (see section C for details). Since 2010, it grew 35.57% from ¥18.95 trillion. Its return on equity has grown from 2.1% in 2010 to 13.7% in 2014, or 6.5 times. Moreover, its return on assets grew 6.7 times from 0.7% in 2010 to 4.7% in 2014.
Toyota has one core product (automobiles) and core ...

Abstract 2

An Illustration of Jimmy Choo’s Performance 4
An Illustration of Jimmy Choo’s Performance in Various Markets 6
PESTEL Analysis Table 6
5 Forces Porter’s Model 9

Business Canvas Model (Osterwalder and Pigneur, 2009) 12

SAFe Analysis Table 17
Financial Analysis 19
Conclusion and Recommendation 20

Reference List 22

Abstract
The report analyses both internal and external environment for Jimmy Choo. The analysis has utilized different models including PESTEL, SWOT, five Porter’s forces and SAFe. The analysis has helped to identify internal capabilities of the company and the opportunities and threats presented by the external environment. The major opportunities for the company are product and geographical diversifications ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

Abstract

This report analyzes the BMW’s controversial activities, which involves the production of electric Tesla cars. Although dubbed ‘green' vehicles, they pollute the environment as reported by the Company’s customers from Hong Kong, China. The paper uses a pair of theoretical concepts of Business Ethics – Kantian Ethics of Duties and Utilitarianism, which it applies to the issue at hand. In addition to that, the report compares the frameworks with the sole focus on how they relate to the BMW’s case. Lastly, it gives a few recommendations that BMW can use in handling the problem.

Introduction

This report outlines ...

The rationale of this report is to analyse the marketing information and facts of a company in UAE that is planning to enter an international market. The company chosen for this report is Anfasic Dokhoon that plans to start its operations in Tunis, Tunisia. The report contains the background of the Anfasic Dokhoon Company and the market analysis in Tunisia. The report also provides the marketing mix of the company as well as the staffing policies that would enable it to compete fairly in the international market. The potential suitability of various market entry strategies available to the company ...

Shangri-La Expansion in China

Introduction
Shangri-La Company is a hotel group of Asian origin. It is the fastest growing hotel in the region. It is still spreading its wings across different regions. It has exploited the European and North America markets. In the recent past, it also opened new hotels in the Middle East, Dubai, and Maldives to be precise. The mainland of China is the heart- throb of this company with over twenty hotels and fifteen more expected to be set up by the enterprise.
Shangri-La is a public company that was incorporated in 1971 and by 2004; its sales had reached $ ...

Industry Overview

Senegal is a West African country located along the Atlantic Ocean coastline. Its neighboring countries include Mauritania, Guinea-Bissau, Mali, guinea, and Gambia. The terrain of Senegal is generally low and flat, with rolling plains that rise to the foothills located in the southeast. Senegal covers an area of about 196,722 square kilometers, with a coastline stretching to about 531 km (Global Edge, 2015). By 2014, the population of the country stood at 14.7 million, with an annual growth rate of 3.126% (Global Edge, 2015). About 43% of this population stays in the urban centers. Senegal is one of ...

EXECUTIVE SUMMARY

La Jolla Day Spa is a new upscale in La Jolla, pearl street ,San Diego county, that is offering a complete spa experience. We offer fifteen ultra-comfortable, ultra-chic treatment rooms with the finest linen, ambience and equipment. The cool breeze from the sea gives a good feel of freshness. We sell products like ointment, perfumes and other beauty products. Some of the massage types offered include deep tissue work, hot stone massage reflexology, traditional Swedish massage, and pregnancy sports. Other services include waxing; a method of hair removal from the root that rids the skin of hair and dead skin. Other products include ...