INTERNATIONAL EXPANSION OF PRICELINE PHARMACY, AUSTRALIA IN TURKEY: INTERNATIONAL MARKETING REPORT
This is a feasibility study report for Priceline Pharmacy, an Australian pharmaceutical company that seeks to expand into Turkey, within the primary peripheral of Istanbul and Ankara. This research project will involve a critical review of the internal components of Priceline Pharmacy and its female-oriented product portfolio. This will be followed by an analysis of the Australian business environment and markets.
INTERNAL ANALYSIS OF PRICELINE PHARMACY
Priceline Pharmacy opened its first store in Highpoint, Victoria in 1982 and it has grown and expanded into many developed countries over the past 30 years. “Priceline is dedicated to helping women look good, live well and feel ...