The recent years have witnessed a spurt in the entry of low cost airlines. This has brought about a revolutionary change in the passenger flight transport sector. The start of 1970s saw the introduction of low cost carrier by Southwest Airlines, in the United States of America. However the phenomenon gained popularity in the 1990s and diverse low cost carriers came to be launched at various parts of the world (Forgas et al. 2010).
The main highlight of the business model of low cost carriers is cost saving. Such low cost carriers strike out services and comfort traditionally Continue reading...