Menu Research Papers Samples For Students

Restaurant business has become popular with businesses involved increasingly seeking to develop unique concepts as a way of differentiating their brands and delivering value through excellent service and foods wrapped around themes that their markets can identify with. In this respect, this analysis seeks to utilize secondary data to compare two restaurant brands; Outback Steakhouse and Longhorn steakhouse by identifying their various components including their missions, concepts, design, locations, menu and equipment/flow design as well as food purchasing systems. In addition, the analysis compares their restaurants’ managements in terms of leadership and management, revenue analysis and performance management. The analysis ...

Channel Management and Distribution

The channel management technique is through choosing the most effective channels or routes to market for Olive Garden. This will be a derived force to achieve the best outcomes from those channels. The application of the significant financial, training or marketing resources help in accomplishing best results from the channels (Bowersox & Cooper, 1992).
The major factors influence the channel management decision on the marketing are the usage of specific channels for market share or sales volume, costs changing of delivering to market and achieving customer satisfaction (Bowersox & Cooper, 1992).
The main consumers have been recognized as people who ...

Identifying Nutritional Goals and Guidance for Healthful Menu Planning

The pivotal role of nutrition, health & safety in determining the “wellness” of children, calls for proactively planning a wholesomely balanced menu that can be offered to them daily, both at home and at school. This requires prior understanding of their special nutritional needs that are mostly age-specific, but also get impacted by factors like activity levels, genetic imprinting, existing ailments etc. However, in the process, the main goal of promoting wellness amongst them should remain undeterred throughout, and in fact, continue to drive such active healthful menu planning efforts. The entire exercise needs to be handled dexterously, making the eating ...

Introduction

McDonalds was first opened approximately 75 years ago by two brothers, Dick and Mac McDonald. It was originally opened as a carhop with items ranging from tamales to peanut-butter-and-jelly sandwiches. McDonald’s Bar-B-Q, as it was first called, was ran out of San Bernardino, California. Carhops were the rage during that time in Southern California and McDonald’s was an instant hit. The parking lot was consistently full until late at night. However, the McDonald’s brothers had frustration with the customers because of how many plates and glasses they broke. Furthermore, it took a large staff to serve all of ...

Differences between A la Carte and Banquet/Catering

A la Carte cooking and Banquet cooking both aim to satisfy diner’s meal. However, there are differences between these two types of services. A la Carte is a dining style in which a person will choose an individual meal or component. An example of an A la Carte service would be on a buffet restaurant wherein a diner would get to choose his meat, his vegetable and any available side dish. Another example would be in a restaurant in which a written menu is being provided to so the diner can order his personal choice of meal. There is not just one dish written ...

McDonald’s Marketing

Q1. Segmentation and Targeting of McDonald’s
Understanding of target customers is an important knowledge when developing a marketing strategy. Having this information will help company offer a better product or a service. Better you know about your consumers, more effectively you could communicate and market them.
McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioural. Three main segments that McDonalds came up with are kids, students and family.

Segmentation

Market segmentation is a division of a market in small segments. It is crucial for any international company, as needs of people from different segments are ...

The usability testis going to be conducted to decide how user can complete a number of tasks on the GoToMeeting website. The data will be collected via observation and the subjects will be given a questionnaire concerning their experience using the website. The subjects will be selected in such a way that the evaluation provides a view from many perspectives. A number of factors are going to be used to select the individuals to evaluate the website. These factors will need to be different in order to give the best review possible (Barnum, 2011). Each of the subjects will provide a unique view of ...

McDonald’s is the largest food service retailer of the fast food industry. Ray Kroc started the group of McDonald’s in the year 1955 in Illinois, United States. The company employs 444000 employees in 35429 restaurants located across 119 countries . A majority of the restaurants operated by McDonald’s belong to individual franchisees. The key factors that contributed to the success of McDonald’s are its suppliers and franchisees. Over 80 percent of the restaurants run by McDonald’s belong to the franchisees. McDonald’s has a market share of 57 percent . The company enforces the “Plan to Win” ...

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Introduction

DineEquity Inc., formerly known as the IHOP Corporation, is a company that manages over 3600 restaurants under the brand names IHOP (International House of Pancakes) and Applebee’s Bar & Grill. Based out of Glendale, California, the restaurant chain operates both brands on a franchisee model and is one of the largest food retail chains in the Full Service Restaurant (FSR) business (DineEquity, 2014). Unlike its competitors serving pizza, burgers, burritos and coffee among other eat-on-your-feet snacks in the Quick Service Restaurant (QSR) format, DineEquity’s restaurants promote the full dining experience of a restaurant where the customers can ...

Introduction

Five Guys was founded by Jamie and Jerry Murrell and their sons, all five of whom first begun the business in 1986 with one branch in Westlake shopping centre, where they lived. However, the family expanded and eventually operated six locations in Northern Virginia. The franchise gained popularity with both locals and visitors, and the franchise started to expand at a rapid rate; in 2010, there were more than 670 restaurants operating across America and Canada.
Five Guys have survived on their basic philosophy of keeping things simple. They do not have drive throughs, their kitchen is open for ...

1.0 Introduction
KFC, the world’s largest fried chicken chain restaurants, was started in 1952 by Harland Sanders, under the name Kentucky Fried Chicken though the idea was first discovered in 1930 when Sanders started to sell fried chicken to visitors in Corbin Kentucky. It is the second largest restaurant chain, with about 1800 locations, with over 3000 stores in China, and a revenue of about $ 15 billion, McDonald’s is the first (Hu & Xie, 2013). In 1939, Sanders came up with an original recipe for fried chicken incorporating 11 spices that are kept at the Company's headquarters in ...

Dinner Arrangement

Good day Mr. President, I am happy to inform you that all of the accommodations for the seminar are organized. All ten participants including yourself will be arriving at the Philadelphia International Airport at exactly 5:30pm. Upon your arrival, everyone will be escorted to the lovely Ristorante Pesto located in 1915 S Broad St, Philadelphia, PA. The Italian restaurant has been awarded the No. 1 restaurant in all of Philadelphia in TripAdvisor by the locals and visitors. Zagat did a review for the restaurant and in the feedback it says, “All of it excellent, that’s due to the ...

Introduction

The hospitality industry is most competitive business sectors in the world. Organizations under this industry use corporate strategies in order to win the competition and achieve their business goals. Corporate strategies concentrate on broad and long-term issues that show the type of business and the functions of the business. Firms implement one or more than one of these major types of corporate strategies. These are Concentration, Vertical integration, Horizontal integration, Diversification, and International (Enz, 2010). The following paper provides an analysis of corporate strategies of five hospitality firms. The main strategies investigated in these firms are concentration, vertical integration, ...

Business-Level and Corporate-Level Strategies

Introduction
McDonald’s is world largest fast food service retailer. The company has successfully expanded its business outside US market. It operates in 118 countries and has opened around 33000 restaurants. Richard and Maurice McDonald founded the company in 1940 in the United States as a standalone barbecue restaurant. Further in 1955 Ray Kroc started franchising restaurants and improved company return on capital. Hamburgers, cheeseburgers, French fries, chicken, soft drinks, milkshakes, breakfast items, and desserts are the basic menu of its restaurant. The mission of the company states that “to be our customers' favorite place and way to eat ...

Abstract

The research paper evaluates the mergers and acquisitions activity of Starbucks Inc. to understand the impact of such activities on small and medium scale firms, and whether the large scale companies such as Starbucks Inc. are actually able to dominate small scale firms and benefit out of the acquisitions.
Our analysis revealed that Starbucks Inc. was able to generate a phenomenal growth through two of its latest acquisitions. However, we were cannot generalize the situation here as our research paper was based entirely on qualitative basis and we recommend the analysis to be performed on quantitative data for a ...

INTERNATIONAL MARKETING

Introduction
For the purpose of understanding the concept of marketing strategy and international marketing, we have chosen the international fast food chain of KFC. Kentucky Fried Chicken or KFC is the world’s famous fast food chain with its head office in Louisville, Kentucky. Founded by Harland Sanders in the decade of 1930’s, the fast food chain is serving more than eleven million customers in a hundred and ten nations at the global level. At present, Kentucky Fried Chicken owns fifteen million restaurants. The founder of Kentucky Fried Chicken invented the chicken recipe on his own for passersby ...

A Greek immigrant founded Leo’s Coney Island in the 1970s, during that time, Leo started business with basic offering in their menu. With years, the food chain company diversified into offering a variety of foods and snacks that fit ones whole family. Leo’s as dedicated a lot of time in serving great foods and services including dining experience offer to its customers during events and gathering. To improve on customer-staff relationship, Leo’s introduced variety of ways to interact with its customers by offering special events day for families where kids are face painted and balloon animals insulted for ...

A simple user guide for using a computer

How you type in the address, in the address search line then you hit the search button.
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Turning off the computer
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Conclusion
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Works Cited
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Preamble
A computer is a machine that takes in raw data as input and gives information as output. A computer can be categorized into two categories, hardware and software. Hardware can further be categorized into input devices and output devices. Input devices include keyboard, mouse, and light pen. Output devices include display screens, speakers, and printers. There are many components that make up a computer ...

Executive Summary

Starbucks is rated as one of the world’s most valuable brands, with global sales exceeding a whopping $17.01 Billion, the company engages in the manufacture and sales of coffee and tea, and operates in multiple segments, globally, that includes, Americas; Europe, Middle East, and Africa; China/Asia Pacific; Channel Development; and Other.
The target markets of Starbuck are Adults, Young Adults and Kids and Teens, with a focus on both genders, i.e. male and female.
The competitive advantage that Starbucks have against the competition is the status symbol and also the experience that the brand is selling and this ...

B. Thesis: Improving the nutritional context of school lunches can make a difference in health of America’s youth.
II. Background
A. Current meal policies at public schools.
B. Public Health statistics extent of problem.
III. Can changes in school menus resolve the issue?
IV. Change eating habits
C. Conclusion

Abstract

This research project investigates how parents, teachers and school administrators could work together in creating an eco-friendly school environment. While the concept eco-friendly may have an ecological connotation its adaptation to the school surroundings in terms of meals fed to our children could be ...

Situational Background and the need for higher ratings

Citrus restaurant has been operating in San Diego, California as a French Specialty cuisine restaurant for 14 years since its entry into the industry in the year 2000. So far, the restaurant has procured two stars under the Exxon-Forbes Mobil (formerly Exxon Mobil ratings) and with respect to competition and popularity of dining business in the area, is considering an increase in the star ratings in order to attract more business and gain higher reputation in the industry. However, there are various factors to be taken into consideration to achieve the same and these have been highlighted in the various ...

The Cheesecake Factory Incorporated

1. Explain the restaurant's strengths and weaknesses, and justify your explanation.
The Cheesecake Factory Incorporated (TCF) was established in 1972. It currently operates 177 casual dining restaurants under the brand names Grand Lux Cafe, RockSugar Pan Asian Kitchen and The Cheesecake Factory. The company has already signed licensing agreements for expansion in the Middle East and Latin America.
One of the main strengths of TCF is its extensive, innovative and evolving menu (The Cheesecake Factory (TCF), 2013). It has approximately 200 items in its menu which includes appetizers, pizza, seafood, steaks, chicken, burgers, specialty items, pastas, salads, ...

A private club refers to any type of a club that is limited to private members thereby implying that it is not open to the public. It brings out the difference between a private club and a restaurant where the restaurant is open to anyone who can pay the menu process while the club is limited to private members (Davis et al. 34). The customer base is comprised of the registered members in addition to guests or new members, who have been accepted by board members after being recommended or sponsored by an existing member of the club. After ...

Institutions

Starbucks is an American coffee chain that is based in Seattle in Washington. As at 2016, the company had over 23,000 locations across the globe. The company has positioned itself as a premier coffee shop that distinguishes its products by taste, quality and customer service. The company target quality conscious customers serving premium priced coffee based on light roasts and espresso machines (Starbucks News Release, 2016). This paper will evaluate the micro and macro environment of Starbucks and specifically the competition.
The main Starbucks competitors include Dunkin and McDonald’s. The two main competitors are striving to edge ...

Introduction

The fast food industry is a multi-billion venture for companies operating in the United States and those that have a foothold in the global market. One of the successful American publicly traded franchises is McDonald's with food stores both in the United States and beyond. McDonald's has a net worth of about $110B, annual revenues of $25.36 B and a profit margin of $5.7B by close of the financial year in 2016. Besides, McDonald's has a strong history of acquisition spanning from the 90’s where it acquired Chipotle. Followed by Donato Pizza, KeyCorp, Essex Capital Markets Inc., Wallach ...

Similarities between Bar Louie and Soggy Bottom

In evaluating the busiest days within the week, both BL and SB exhibit being patronized with more customers on week-ends, especially starting on a Friday night until Sunday. The only difference is that SB is closed on Sundays which give a competitive advantage to BL who continues to offer food and services on that day. Concurrently, there are also similarities in designing strategies to attract clientele, especially during lean times. As observed, both BL and SB offer similar attractions such as weekly trivia, gourmet burgers, and large beer as well as cocktail menu. From the observation, it could be ...

Have you ever faced a situation where you have to choose between preparing a healthy meal and going to a fast food restaurant? Millions of Americans face this decision on a daily basis and the impact of their choices has become apparent over the last three decades. In the 1970s, the number of fast food restaurants doubled according to the Census of Retail Trade (Chou, Grossman, and Saffer). Since the same period, obesity and obesity related diseases increased rapidly in the U.S. Today, junk food is prevalent in our culture and is commonly found in fast food restaurants like McDonald’s and Jack ...

Section One:

The following articles were reviewed:
(2010). The Marketing Society, Retrieved from https://www.marketingsociety.co.uk/sites/default/files/thelibrary/marketing excellence 2 KFC case study.pdf
Dupre, E. (2013). P&G solves diaper dilemma with qualitative research. Direct Marketing News, Retrieved from http://www.dmnews.com/pg-solves-diaper- dilemma-with-qualitative-research/article/322357/
The two articles chosen had something in common, which is, in both cases the companies that undertook the qualitative research were losing market share and needed to find out why this was the case.
In the first article from the Marketing Society (2010), a case study was outlined which described how American fast food restaurant chain KFC was losing market share. The ...

One fast food chain that can be considered as very successful in terms of doing business globally is McDonald’s. It operates in 119 countries with more than 34,000 locations worldwide and serving approximately 69 million customers each day..
The organizational structure of McDonald’s is designed to complement its worldwide operations. The operations of the company are divided into five geographical divisions namely United States, Europe, Asia/Pacific/Middle East/Africa, Latin America and Canada.
One of the strategies being used by McDonald’s to increase its presence internationally is through franchising. Although McDonald’s grants franchises, they ...

CAPSTONE

1. Introduction McDonalds Corporation is a leading food service business and recognized all over the world. It operates in the food industry (John, 2008). The corporation took off with the help of two brothers, dick and Mac McDonald, as a small, fast-food joint in the year 1948. A sales representative named Raymond saw significant opportunities in the market and advised the two brothers to spread out their operations and open more restaurants. Close to nineteen years later, McDonalds had opened more branches outside the United States of America.Mission and vision Mission defines the primary purpose of an organization describing its existence ...

McDonalds’ External and Internal Environments

McDonalds Corporation is a leading food service business and recognized all over the world. It operates in the food industry (John, 2008). The corporation took off with the help of two brothers, dick and Mac McDonald, as a small, fast-food joint in the year 1948. A sales representative named Raymond saw significant opportunities in the market and advised the two brothers to spread out their operations and open more restaurants. Close to nineteen years later, McDonalds had opened more branches outside the United States of America.

Market segments

A market segment is the strategy used by company to divide the larger market into ...

Site: www.unionfacts.com Center for Union Facts

1. Evaluate content of site. This site is very eye catching. It has a moving billboard type banner with two photos, and headlines with links. At first I thought this was a pro-union site because it has links to learn more about Congressional bills and understanding employee rights. Of the two photos with people in them, both photos are of Asian people. The first are Koreans, the former leader and his son, and the second is not identified. The first photo is to say that American Unions are like North Korea. Videos of the organization’s TV ads are on the ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors.
McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Dining-in is an opportunity for members to gather at official military functions to recognize an individual’s or a unit’s achievements, to honor one or more distinguished guests or to say goodbye to the retiring members and welcome new ones. It is a “formal dinner for the participants of a wing, unit or organization” (qt. in OPNAVINST, 1). The event follows the lively pattern of dining-ins held by units during the World War II. Apart from food and beverages, the event may also include a time for entertainments after the formal program of awards and speeches. Addition to ...

Answer 2:

The organization that has been decided to choose for the final project is KFC (Kentucky Fried Chicken) fast food restaurant. The restaurant was found in 1930 and headquartered in Kentucky, United States. Currently, the restaurant is operating at 19952 locations (Yum.com). It is intended to open a medium size restaurant called “penny restaurant”, as the restaurant industry has been amongst the most profitable businesses. The penny restaurant will enter in the industry with market penetration strategy and related diversification strategy, which means a same product to the same target audience, will be offered with variations in the menu. However, ...

Introduction

Conducting an internal and external analysis of a company is very important to properly plan and execute medium and long-term strategies. Internal and external factors analysis help determine a company’s strengths, weaknesses, opportunities, strength which are useful in identifying strategies. This paper will analyze the internal and external factors of Domino’s Pizza, one of the leading providers of pizzas in the world. It discusses the pizza industry, the competitive environment, and the sound strategies for Domino’s Pizza.
The report used extensive desk researches, qualitative, and qualitative analysis. The premise is that Domino’s Pizza may be ...

Abstract

The coffee industry is found to be greater compared to the sales from soft drinks and other beverages. Two of the best companies when it comes to coffee and to other pastries are Starbucks and Dunkin’ Donuts. Dunkin’ Donuts reported to just slightly outperforms Starbucks when it comes to overall coffee sentiment. However, it was also discovered that Starbucks takes the lead when it comes to regular coffee while Dunkin’ Donuts leads when it comes to iced coffee.By looking on the core values and the strategic management of these two similar organizations, the paper ...

FoodSpotting

FoodSpotting is one of the leading food applications that not only rates the restaurants but also provides the ratings on dishes by various users. It is a ‘visual guide’ to good dishes and where can the customers find them. Following are some of the strengths of the application:

App Strength:

- It helps in discovering nearby dishes as per your cravings and discover which nearby restaurant offers the dish and at what price.
- It makes finding good food as a real time ‘visual’ experience and gives an experience of looking into a ‘bakery window’.
- It keeps a track of dishes that a ...

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ISBN ...

Introduction

McDonald’s is the leading chain of restaurants that was established in year 1967 by opening a very first fast food restaurant in Canada. Since then, McDonald’s showed a crucial growth in restaurant chains, spreading them in Germany, Japan, Australia, and UK. In these 40 years, McDonald’s has emerged as a leading fast food restaurant chain throughout the world. But from the last five quarters, this company is not gaining profit, which is questionable for its shareholders and managers. McDonald’s share is becoming sluggish since last 4 quarters and has a growth of only 7 percent (Peterson, 2014). This wasn’ ...

- National Association of the Deaf
It is an American-based organization that deals with only deaf people. Essentially, it works on the principle of the deaf for the deaf, and helps those with hearing difficulties in the United States. The website has a high rating in Search engine optimization; thus, making it easy to find it on the Internet. It serves as an umbrella organization for the deaf association in the country. The website communicates and presents all information regarding this association, which was established in 1880 to communicate important issues about the deaf community and use of the ...

Resturant is one of the most successful business these days and helps a lot in earning money in short time, but there are a lot of things need to be considered while opening a restaurant. My neighbours inherited a restaurant in a small town about 75 miles away. They’ve never owned or operated a business before, and know very little about marketing or the restaurant business. Being an MBA expert they have asked my services for a marketing plan, The restaurant has a good reputation in the small community.The restaurant is in the heart of the community.
The restaurant has a good menu. It has a lunch ...

McDonald’s has been consistently included in the top franchisors in the listing of Entrepreneur Magazine, Franchise Times Magazine, USA Today and Black Enterprise Magazine. Owning a McDonald’s franchise offers a good business opportunity for entrepreneurs because of the reputation of McDonald’s in the fast food industry and the support that they offer to their franchisees. As of 2013, McDonald’s has 12,628 franchise units in the U.S., 1,135 in Canada and 14,344 in other countries. On the other hand, it has 6,627 company-owned stores. These figures show that McDonald’s is indeed committed to ...

The great restaurants in the world were created with an utmost consideration to the balance of operational concerns, ambiance, technical specifications and thematic ideas. Each of the areas in the restaurant was created with an orchestration of design that promotes the profound customer experience. Furthermore, restaurants tend to create an experience that lasts from the moment the customers entered the façade to the moment they left the place, such experience should linger with the customer and should make them want to dine again soon. In order to create such a place for the customers, designing the restaurant should consider ...

Overview

A computer is an electronic device that accepts, manipulates and stores data and instructions. A computer is mainly made up of two components; the hardware and the software. The physical components such as the mouse, keyboard, monitor and the systems units are the hardware parts while the intangible part, the instructions that make the computer work is the software part. Computer software is a set of instructions that are written in a language that can be understood by the computer hardware that tells the computer hardware what to do. Computer software sometimes is referred to as computer programs, they control the ...

Introduction:

The growth and upsurge of the internet has brought about privacy issue for users. The term cookie in technological term has been used to refer to files that enable websites get specific information about a user on their website. This has grown to bring up many issues specifically about the user’s privacy. This research is aimed at finding out the intricacies that define the work of cookies and their uses. In this research paper, I will be discussing the topic on cookies and their importance when it comes to privacy on the internet. I will discuss the general meaning ...

Background information

Jingit is a company which is located in Bloomington in Minnesota, United States. It was started by Todd Rooke and Joe Rogness. The main objective is to help the sellers and companies to reach to the consumers the more. With Jingit, The potential of getting to the consumers is enabled. This is so because of Internet advertising. People are paid to watch an advertisement so that they bypass the advertisements that are seen in TV stations. This way, the consumer is reached faster and conveniently. The technology is purely web-based and targets companies that want to use the Internet to ...

American foods are as diverse as the people themselves (Hunter and Writer). The country consists of different cultures that bring with it differences in their food tastes (Smith and Kraig 698). It is not uncommon to find ethnic foods being served in American restaurants and many people have ventured into this business. The people identify themselves with different delicacies that are congenial to their taste. According to Decker, 74% of American households enjoy preparing and have ethnic foods whereas 59% of them like the ethnic foods because of their unique flavors (Decker). Philadelphia houses a variety of people with ...

Introduction

For a fact, the success of a website is primarily based on its usability. In fact, the lack of a user-friendly interface deters people from using or revisiting a web page. According to McNeil (2010), the usability of a website provides the users with not only comfortable browsing experience but also encourages them to visit the site continuously. As such, it is imperative for web designers to focus on the presentation of a website through integration with efficient navigation tools. This is mainly accredited to the fact that some users are not concerned with the overall approach used in ...

A chronic disease is described as a disease that is persistent. Any disease that persists for the very long time is often called as the chronic disease. It is a human health condition, which is long-lasting in its effects, according to the health care environment. The chronic disease cannot be treated permanently but can only be controlled in most of the circumstances. There is no any permanent treatment of chronic disease, and the only alternative to this is the prevention and control of the disease. Due to lack of knowledge about the health problem at the starting phase, the ...

Executive Summary

This paper will highlight the macro-environment and situational analysis of the establishment of Starbucks in Bangladesh. The situational analysis of this report has been conducted with rigorous in-depth research which highlights all the factors, impacts and implications which will allow the expansion of Starbucks in Bangladesh to be successful. The models and tools that have been implemented to ensure the most critical analysis are the Porter’s Five Force, the marketing mix, SWOT analysis and the PESTEL analysis. The analysis of the external and internal environment has brought on the realization of the business opportunities that the Bangladesh market ...

Abstract

Nowadays more and more digital gadgets appear. Their number and diversity amuse and shock at the same time. Leading technological brands release lots of smart devises that make user`s life easier and faster therefore leading people into digital future. Apple Inc. is among these prophets of digital world. It dictated and establishes rules on technological market. As a consequence, in the best science fiction traditions Apple launched unique assistant that now can be seen not only in movies but also on wrist of an ordinary passer-by. The Apple Watch appeared not so long ago but managed to gain ...

Other Details:

Starbucks Strategic Analysis
Introduction
Starbucks ranks 45th on the Forbes list of hundred most innovative companies and 52nd on the list of worlds most valuable brands (Forbes, 2015 a & b). This is no small achievement considering the size of the corporation and its level of expansion. At last count in 2015, the corporation boasts of 22519 stores in 66 countries around the globe in which they offer a variety of products ranging from coffee to beverages to ready to drink delicacies. For an organization of this size, sustainability of product quality and service quality is an ongoing challenge. In ...

Assignment 1

Assignment 1: Environment Analysis
Introduction
Domino’s pizza is considered as one of the most prominent organizations around the world. Domino’s pizza offers both types of services i.e. dine-in as well as door-to-door delivery service of fresh Pizza from their eatery. At present, Domino’s Pizza have more than 10,000 franchises spread over more than 70 countries and can also be found at almost every major urban locations of U.S. Domino’s Pizza aims to satisfy food cravings of their customers with ultimate Italian - American sustenance. Its goal is to always maintain the aptitude of using ...

IKEA and Starbuck’s view China and India as the countries that will contribute to their profitability in the future, because they are the most populous countries in the world and their economies have been on the rise. Nevertheless, when entering the Indian and Chinese markets the global companies, including IKEA and Starbuck’s, should take into account various local factors and adjust their marketing strategies.
Starbuck’s main risk was that there are many tea drinkers in China and India, but the company did not hesitate much and opened its locations in both countries where it sells the ...

Food is a necessity of a man. Currently exists the understanding that the food provides a considerable influence on a person. It gives energy, strengths development, and health. You can be sure that human health is 70% dependent on the food. Food is the main source of most diseases, however, with its help it is possible to get rid of long-term illnesses. Elevated levels of blood cholesterol, obesity, tooth decay, diabetes, impaired fat metabolism, hypertension, constipation, increased uric acid in the blood or gout - this is an incomplete list of so-called "diseases of civilization" that were caused by ...

1. Executive Summary
The use of advanced technologies in the restaurant industry is the topic chosen for this paper. The topic is researched in the light of increasing growing competition in the restaurant business sector. The details of the findings are furnished below.
1.1 Parameters of the report
The major purpose of this study is to identify whether or not the long term benefits of using advanced computer technologies in the restaurant industry would outweigh its potential costs. This study will consider the case of Pleasant Hill Kitchen and Bakery, which is an American style restaurant ...

(Institution Name)

The Age of the SME

Several studies have been conducted to investigate whether the age of an entrepreneurial SME affects its success, and if so, how. Nunes, et. al. (2013) concluded that both age and size restrict the growth of young SMEs, yet do not seem to affect older SMEs in the same way. This is presumable because an older firm has grown in size since its inception and/or has acquired adequate management experience to navigate difficult times and environments.
This same study also identified two more factors that are limiting for young SMEs, yet not so for older enterprises. As ...

International Business-Marketing Sonic Drive-Thrus in the UK

Introduction
Sonic Drive-In is an American fast food restaurant that takes advantage of the drive-in fast food-service. In a drive-in service, customers often do not stay inside the restaurant. They just drive through the restaurant to buy food or whatever type of commodity they wish to acquire from a drive-in store. Sonic Drive-In operates in the food and service industry. The objective of this paper is to discuss what type of management and management approach the Sonic Drive-In company applies in their expansion plans and actions as a whole, and some recommended plans and actions they could undertake should they finally ...

Analysis of McDonald’s “I’m lovin’ it” ad Campaign

In January 2011, McDonald’s announced that its earnings in fourth quarter in the previous year rose 2.1 percent despite of a slump in demand in December due to extreme weather in U.S. and Europe. Analysts credited the success of McDonald’s to the “Plan to Win” strategy which was first introduced by James R. Cantalupo in 2003 after overexpansion caused the chain to suffer heavy losses. The core of the plan was to increase sales at existing locations by enhancing the menu, redesigning the outlets, extending hours and advertise the brand across the world. James Cantalupo cut back on ...