The main purpose of an organization is to create an image in the minds of the consumers both of the organization and the products and services that they provide. To be able to create a presence, how an organization communicates with its target market is if paramount importance. The most common mode of tools to communicate with the consumers is through the Promotional Mix of Advertising, sales promotion, public relations, personal selling, and direct marketing. Key Words: Advertising, Promotion, Sales, Integrated Marketing Communication (IMC) MARKETING COMMUNICATIONS
Introduction The basic essence of marketing communication for organizations is ...