Three questions I might ask.
- Whether trust can diminish the impact bad news has on a company
- The most critical corporate reputation factors.
- The impact of trust on the profit margin of the business.
Concerning whether trust can diminish the impact bad news has on accompany, I expect Edelman to say yes. This is because when customers have complete trust in a given company, then the impact of bad news is not likely to affect the company because a smaller percentage might agree with such news.
Concerning question two about the most critical corporate reputation factors, I expect Edelman to mention ...