Management
Introduction and Thesis
A number of researches have been done in the field of consumer buying behavior, and consumer buying patterns. In order to understand what guides consumers, this paper takes a look at a number of scholarly articles published that discusses the points that guide consumers, and also conducts a qualitative research to understand from consumers what guides their purchase behavior. The emphasis is to understand how consumers are guided in their buying behavior. Marketers have gone to long depth to understand what influences consumers today and work out strategies to address them. It is easy to get ...