Essays on Baby Boomers

Introduction

The baby boomer generation according to Roberts & Manolis (2000), is considered to comprise of individuals who were born between the years 1946 – 1964. There is no consensus of the definition of the baby boomer generation especially since the term is also used for cultural purposes. However, the overriding fact among those considered to be part of the baby boomer generation is that they were born in the Post World War II era where there was a boom of births in the US and Europe.
The baby boomers were wealthiest compared to their predecessors before the war. The bulk of ...

Introduction

While the world continues to deal with a number of challenges, the nursing shortage has become the new phenomenon on the list. Many countries are today faced with a dilemma as to how best nursing shortage can be addressed (AACN, 3). To some, the nursing shortage is an accident waiting to happen if not amicably addressed. One wonders what the problem really is because in the older generations, there were no shortage of nurses in fact there was plenty. It is critical to note that things keep changing and the timing of the events is what makes the difference ( ...

Introduction

Over the past couple of decades, a significant paradigm shift has become apparent in people’s work lives and professional priorities. The workforce available today, does not think, look or act on the workplace events and decisions as workforces in past used to do so. It does not even possess past trends of values and experience for pursuing their career.
New technologies in this modern era have changed the way of thinking in social as well as professional lives of the modern workforce. Today’s workforce faces a challenging environment in workplace where rapid changes occur and decisions are ...

Access of Baby Boomers

Access of Baby Boomers
A report from the Commonwealth Fund indicated that more than 60% of the adults aged between 50 and 64 who are either working or have a working spouse is diagnosed with at least one chronic condition (O’Brien, 2014). However, the report also stated that one-fifth of this group (i.e. 7 million Americans) either do not have healthcare insurance or have been uninsured since they were 50 (O’Brien, 2014).
Insurance coverage for this patient population becomes even more important because of their increasing healthcare issues, their debt problems, and the high medical costs (O’ ...

Video Discussion

The Acid All’s suggested retail price is greatly affected by many factors such as product life cycle, competition and the perceptions of quality. The product market of Acid + All is highly saturated and therefore Acid + All is in the mature stage of the product life cycle. The price of the product at the time of the launch was largely determined by the assessment of the price of the competitors and the company prices a product after a careful assessment of the price which is set by the competitors. Competitive pricing involves the set-up of product prices lower than ...

Government spending is changing radically based on the fact that public investments are being squeezed out by the entitlements of the retiring baby boomers. Investment spending in the year 1992 was two and a half times the spending on entitlements. Baby boomers benefits have grown faster than inflation and wages and as a result the spending on entitlements is now three times that of investments. This is evident from the proposed US budget where three-quarters of payment for mandatory spending was from the social security fund – an entity of entitlements.
National debt refers to the amount of money the ...

Entitlement Spending in Historical Perspective

1). The composition of the government spending has changed remarkably since the 1960s. It can, however, be analyzed from the fact that the government spending on the investment was about 2.5 times more than the entitlements, but now the entitlement spending is more and is abort 3 time more than the investments. In the 1960s, there were only 15% entitlement spending, but now it accounts for half or more of all the federal spending. It is estimated that the increase in the entitlement spending will continue in the future with the retirement of the Baby Boomers. The entitlement spending ...

Module 1 Discussion 1

The business in healthcare is within a duration of upheaval. Mainly for the healthcare firms that offer healthcare management and insurance services to workers, as well as individual consumers. The growing population of baby boomers is altering the landscape of marketing. This increasing as well as wealthy population segment already has started to exert pressure over every aspect of life (Eric & Steven, 2004). Acknowledging and responding to viewpoints of aging population as well as the purchasing motivations this cohort engender will be significant for the success of marketing in every business though particularly within the healthcare industry. Segmentation will ...

Baby boomers as lucrative marketing

The birth rates after the Second World War were high, and they were known as the baby boom whereby, United States had an estimation of 77 million babies. The large increase in population contributed to increasing in demand for consumer products and hence leading to post war economy. The baby boomers had a significant impact in the economy resulting to focus on marketing campaigns and simulation of business plans. Therefore, they have attributes leading to lucrative marketing as they initiated to development of different marketing structure. They helped in the development of marketing that played a part in wealth ...

Management

Management Assignment
1. Yes, generational differences exist. This can be analyzed from the fact that the new generation occupies more senior level positions in the organizations as compared to the old ones, because they are more familiar of the latest technology, electronic gadgetry, and advanced knowledge that help them to work more efficiently and smartly for the organization. So, the baby boomers born between the years 1946 to 1950 will be able to occupy more top positions in the organizations as compared to the veterans born between the years 1920-1945. Generation Xers born between the years 1966 -1980 will ...

Introduction

Physician shortage is an issue that contributes to the reduction in quality of healthcare. A reduction in the number of physicians, nurses, and pharmacists reduces access to direct healthcare. Certain factors have influenced the need to have technology in healthcare. For instance, the population growth is increasing at a high rate. The aging population is increasing and this is resulting in the increase in demand for healthcare services, which implies an increase in the need for medical staff. The aging population is highly affected by chronic diseases and illnesses such as heart diseases and strokes. According to Spekowius and ...

The aging population of the baby boomers and chronic diseases has increased the need of health care services. The baby boomer effect describes any person who was born between 1946 and 1964(Gott & others, 2011). Most of the ageing health care personnel such as physicians, nurses and pharmacists belong to the baby boomers demographics in the United States. Also, the looming labor shortage is facing the healthcare industry in the coming years especially nurses, physicians and pharmacists. For example, the nursing profession is facing the biggest challenge of retaining young employees. Furthermore, it is estimated that more than fifty-five ...

The dynamics of a workplace continuously changes over time. As old employees eventually retire, new employees are hired. Thus, leaders are constantly being challenged in managing and creating a harmonious environment for a diverse array of workforce. Adjustments have to be made for new employees especially when coming from a different generation group.To date, numerous literatures focus on how different generation employees—Generation Y, Generation X and Baby Boomers—should be handled. Key differences in work values, beliefs and ideas among generation employees when failed to be addressedmay result into unavoidable conflicts within the working environment (Chrobot-Mason et al., ...

Introduction

Society as a whole is seeing a gradual change with the advent of technology along with the phasing out of baby boomers and their being replaced by immigrants. Communication across borders has been facilitated by emails and insta messaging. Travelling to far off lands to explore new opportunities has become easier. The age of the baby boomers is past. This paper discusses the effect of baby boomers, automation and immigration on society.

Baby Boomers

A baby boomer is a person born during the post world war II period. That is between 1946 and 1964. The term is also used in the ...

It is important for the company to understand the unique expectations, generational history, experiences, values, lifestyles, and demographics that influence buying behavior. The company must be able to factor in the different characteristics and behaviors of the target generations to make it easier to build relationships, gain trust, and close sales. The company should create various marketing strategies that are suitable for characteristics and behaviors of each generation. For the company to market to the baby boomers segment, it will require to make little changes accompanied by continuous improvements. The company should focus on building value for its product ...

Question 1Business Goals of SFPUC

In the provision of public utilities, the SFPUC aims in providing affordable water and sufficient wastewater treatment to the customers living in the San Francisco Bay area and its surroundings. Further, it aims in utilizing available human, natural, and physical resources efficiently and effectively. These goals are aimed in four different areas of the functions of the SFPUC. These include the provision of local water, regional water, and provision of power and wastewater collection, treatment, and disposal.
These business goals that SFPUC aims in achieving require a lot of technical expertise, which cannot not only be acquired in a ...

Introduction

For the last few years, the proportion of aging population has continued to form a large portion of the total American population. This proportion is expected to rise in the near future as more people attain the age of retirement. There are about 78 million Americans who were born from 1946-1964 (Powell, 2010). This group commonly known as baby boomers has began attaining the age of retirement early this year and they are expected to continue in this trend for the next 18 years. For a long time this generation is known for its passion to remain young ...

Introduction

In the current world, nursing workforce is comprised of staff and nursing leaders from a different generation groups. There are four nursing generation workforce with different attitudes, beliefs and work habits. As a result of differences in ideologies between the generations, nursing leaders have found it challenging to deal with the situation at hand. Nursing leaders should acknowledge the differences between generation workforces and view the weaknesses as potential strength. Disparities between the generation workforces need to be evaluated for the purpose of formulating a possible solution. Nursing leaders are expected to strengthen their skills in solving the differences ...

Arguably, since the spin of the 20th century there has been impossible demographic change in aging. Ageism is the abuse, discrimination, avoidance and stereotyping of the old people in the society (William & Julian, 2008). We are presently living in a society in which its population is growing tremendously, especially individuals over the age of 65. The modern world is probably characterized by a rapid rate of aging. Ageism comes up with different types of social problems. For example each year in America, a minimum of one million and a maximum of ...

Abstract

Healthcare needs are essential for healthy living for people in different age brackets. These needs will vary in relation to different aspects of life such as age, ethnicity and economic power. Therefore, the aspect of defining quality healthcare will depend on one individual’s view to another. The needs that will be required by people belonging to the baby boomers age bracket will be quite different from members of the generation X. The difference may also be established between the two groups and the seniors’ age group. These differences are what reveal the different ways in which people will ...

Senior Apartment (Target Market)

The senior apartment opened an apartment with full services in Vancouver Canada. This could amplify the revenues to 3.4 billion dollars every twelve months because it also targets grownups and charges more for the full services. The senior apartment became extremely busy in that it opens a new apartment that focuses on old people having in mind that baby boomers get older. In early years, the apartment developed the most of its apartments for the baby boomers. The biggest attraction and the backbone of the apartment is the old people as they pay more for the full services. By ...

Intergenerational Handbook

Nowadays most companies face the same problem - the difference between the Baby Boomers and the Millennials among its employees. One of the main distinctions between these two groups is the use of technology. While Baby Boomers use touch tone phones and are still learning new things in technology, their counterparts - the Millennials - are already actively using smartphones, the Internet, text messages, and social networks .

“Millennials are creating a change in how work gets done, as they work more in teams and use more technology.” . This proves the fact that the use of technology is really changing ...

Introduction

Problem Statement
Life in the cities in certain periods is depicted by their arts, music, and literature. The Cities of Constantinople and Nashville are different from each other in terms of geographical location and inhabitants. Despite these differences, the two cities have things in common too. Both cities represent key events in their respective time periods; religion for Constantinople while music for Nashville. Identifying the ways by which the cities’ conditions (political, social, spiritual), as reflected in the arts, music, and literature, would enable the readers to gain a better understanding about these cities and its people. Thus, this ...

Social, cultural, and psychological health related issues associated with this increase in the aged population.

The baby boomer generation is the group of people who were born between the years 1946 to 1964 which happened to be the period when World War II had just ended. This group should be of about 40 to 57 years of age. It is true that this group is slowly getting older and reaching the retirement point where they would be cut off from employment places. They are associated with rejection and redefinition of traditional values. Their cohorts are considered to be wealthy. The government has been wary about this ageing population as it creates pressure in the ...

Introduction

Generation X also referred to as Gen X, signifies all people born after the Second World War and the baby boom. Roughly 45 to 50 million people were born during the generation X range. The most crucial part of the generation X is that it is significantly smaller than the baby boom phase; as a result of this the overall population of this phase is also smaller than the baby boomers. Robert Capa, a Magnum Photographer was the person to come up with this term during the early 1950s. He eventually used this term as a subtitle to ...

Introduction

Access to health care in the United States has consistently been changing over time and through various generations. Different generations have necessitated different health needs and, therefore, there has been a need to change and refocus health care policies. Health policy analysis encompasses an approach that seeks to provide an insight and answers to the interaction that exists between institutions, interests and ideas in a policy process. Owing to the different demands that have been posed by different generations, there has been a shift both in the mode of access to health care as well as in health care ...

Questions for Discussion:

1. Describe the target market for Activia’s probiotic yogurt?

The target market for the Activia probiotic yogurt is basically the health conscious eaters in the developed countries. In the United States, this pertains to the “New Generation” or what they call as the new baby boom (Health and Wellness Trends, p. 1). These are younger children who consume healthier products and maintain a healthy diet. They select the right nutrition for their daily food consumption. Another important target market for Activia probiotic yogurt is the young and old baby boomers and/or those ageing baby boomers who are now ...

Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?

Market segmentation is carried out by marketers and salesmen to be able to allow for strategic planning on how to approach the target market (Keillor, 2007). In the automobile industry there are many market segments. Three examples of market segments include luxury cars; specialty-sports cars; and executive cars. With these examples the marketer is targeting a different niche in the market. Luxury cars will be targeted at the very ...

Introduction

Despite the efforts by many organizations to decant time and resources into encouraging and realize diversity in the work place, majority limit their definition of diversity to ethnicity and gender. One of the most overwhelming diversity challenges, generational diversity, often goes unnoticed and unaddressed. For the first time in history, many organizations are under pressure to balance the different working styles and needs of three to four generations in the work place. However, many organizations and employers leave work place teams and employees on their own to address these issues rather than provide support and direction. Although many view ...

Executive Summary

The modern workforce has a lot of diversity all stemming from factors which are internal, workforce, and workplace related. Diversity that is common in the labour force includes race, sexual orientation, gender, and disability. However, there has been an increasing diversity which is most often overlooked but is critical and is the age/generation diversity. In most developed companies there are at least four clear generations ...

In the labor market, employers have different expectations from the organisational strategy about their employees and the employees have different expectations from their employer. Employers have expectations in reference to their vision of the future of their business and creating a competitive edge in the marketplace for their business through their employees. Employees have changing expectation in reference to the current labor market which is looking at employment levels and rates and wages being awarded. These expectations from the employer’s point of view and the employee’s point of view differ in different communities. This leads to a ...

Baby Boomers

A baby boomer is someone who was born between the year 1946 and 1964. This term was used to describe the large number of births which occurred after the Second World War ended in 1945 (Harrison, 12). Baby boomers that are famous include:

Angela Merkel- She was born on 17th July, 1954 in Germany and is currently the Chancellor of Germany. She has also been named the most powerful woman in the world by the Forbes list between the years 2006 to 2009.
Osama bin Laden: He was born in March, 1957 and died in ...

An introductory code of target marketing is market segmentation. In application of this code, the exploit of demographic profiles has become a admired form of segmenting markets and discovering markets. Age, sex, and household income are specific cases of demographic variables that have been shown to be forecasters of attitudes and behaviour.  Furthermore, generational cohort, described as a group of people united by a span of birth years characteristically 17-23 years in period, has been exploited as a widespread approach for sectioning markets based upon age.  The generational cohort segments have been revealed to be exceptional with their form, character, views, and core values. ...

DIFFERENCE IN JOB SATISFACTION AND WORK LIFE BALANCE BETWEEN GEN X AND GEN Y

Introduction
The report is on the difference in job satisfaction and work life balance between Gen X and Gen Y. The differences in the generations have been researched and studied in regard to the workplace. The studies have found some differences in the generations, in the work value. For example, the work ethic and work centrality declined progressively from the Generation X to Generation Y. The studies indicate and confirm the existence of generational differences in the context of work. However, there are no confirmations on the relationships between the diverse work attitudes in respect to generation. The report ...

Background

Human kind has been facing uncertainties throughout ages related to illness, disability, unemployment, old age and death. These facets of life have been referred to as a threat to the economic security of an individual. The ancient Greeks considered the olive oil to be a form of their economic security while in the medieval Europe, the economic security was considered to be the responsibility of the feudal lords. With the developments in economy and the rise in social complexities, formal organizations were developed in Europe; these regulated production and employment while providing certain benefits to the members in times ...

John F. Kennedy’s assassination, in 1963, is perhaps the most investigated murder of the last decades. Some also believe it is the most investigated assassination in the world history, given that a lot of ink has been spent, and various technological tools have been applied with tremendous zeal and scrutiny, so to analyze and study the events that had finally led to Kennedy’s murder. Interestingly, Kennedy was the first man to have been elected president of the United States at the young age of 43, and his presidency has definitely left a valuable legacy. He was a ...

Problem Definition in New Zealand Online Advertising

Online advertising is the most sought after form of marketing in today's business world. In New Zealand alone, over 65% of the population has used the internet research for products on the internet (Roy Morgan 2013). Such a fantastic growth percentage may have been recorded because a very influential number of people in New Zealand have acquired smart phones, which enable them to access the internet whenever they wish. In addition, the internet infrastructure in New Zealand is also very admirable compared to other parts of the country. Despite the success recorded for those who have engaged in internet ...

A generation of Americans called "baby boomers" (born midway of WWII era into the late 1950s) culturally influenced by television. According Henretta, "By the mid-1950s nearly every household in the country had a television"(691) thus, making way for advertising using the new medium creating and shaping American purchasing habits as no other medium before. In fact, "by 1950 Americans owned 7.3 million sets" (Henretta 796). Discourse in this academic investigation shows the decade of the 60s, the influence on the 87 percent of American homes owning at least one television set saw advertising and marketing, the Cold War, ...

[Date
- Introduction
Generation of Millennial consist the largest age group that has emerged since the generation of Baby Boomers and this group, over the next 20 years, grows considerably as a workforce proportion. Employers are in need of making great adjustments in their models of engagement. Engaging, motivating and retaining people will never stop as executive priorities but mangers or employers will have to consider carefully what approaches they will have to incorporate and hold valuable employees of millennial generation in future and now.
- Reason:
Holding these distinct and unique features, Millennials asks Theory Y to be ...

Tesla Motors Incorporation is a company located in Silicon Valley. The company develops, produces, and sells electric vehicle powertrain elements and electric cars. In addition, the public company uses the symbol TSLA while trading on the NASDAQ stock exchange. Tesla Motors attained extensive attention by manufacturing the Tesla Roadster. This was the foremost complete electric sports car. The company has situated itself among the leading actors in America’s motor vehicle sector (Garcia-Valle and Lopes 33). This paper is a case study of Tesla Motors Incorporation and will look at the company’s objectives, customer scenario, Identifications of the ...