Essays on Colas

Social Media Marketing

The emergence of social media technology has made it possible for an individual to communicate with a large number of people related to products and companies that offer them. It indicates the positive impact of consumer to consumer marketing in the diversified market. Social media is considered a hybrid tool for promotional activities. The main reason is that in the context of traditional advertising, it enables the companies to communicate with their customers and in the context to non-traditional advertising it enables customers to communicate with each other directly (Mangold & Faulds, 2009). Various companies use social media as the ...

Coca-Cola’s Naturally Sweet Division: Strategic Objectives Summary

1.0 Naturally Sweet Division: A balanced score card 1.1 Financial perspective (Shareholder value) 1.1.1 Market share: Coca-Cola currently has 30 percent of the global market share of the beverage industry (Sure Dividend, 2016). The Company’s still brands have also captured at least 30 percent of the global industry. Since Naturally Sweet will be aiming to participate in both still and carbonated segments, it will aim to capture at least 30 percent of and Number 1 in the naturally sweetened drinks sub-segments in both the carbonated and still drinks. The products aims to secure for Coca-Cola the largest slice ...

Abstract

Shopper marketing examines how brands by implementing and integrating their particular strategies by focusing on the customers at the point of sale. Shopper market strategy directly influences the behavior of the consumer immediately he is purchasing a product. Various techniques are deployed by the company to create impressions by changing some aspects of the product such as color, packaging, size as well as language. Advertisement in the stores where these products are sold is also a technique of capturing the attention of customers. To help persuade the customers, manufacturers need to reconsider the design of their products through packaging ...

Abstract

This paper contains an outlook on the importance and application of public relations in a company. It has centered on the Coca Cola company’s latest promotion scheme “my coke rewards for schools” where the consumers have the powers to donate points to schools of their choice after amassing points from purchase of coke products. The significance of public relations is thus, provided.

Introduction

Every business person will wonder why some firms flourish in a market where others have failed, and why some firms fail to realize maximum profits in a market where others make the maximum and retain their customers despite ...

Car rental is the act of hiring a vehicle for use after a defined period of time and then returning it at the expiry of that period for an identified sum of money. The Car rental business in general has been lucrative of late with increased demands from clients who majorly consist of travelers and locals with either no car or have cars with problems. As an industry, the car rental business is a buzz of activities which could easily be said to have been characterized by the following factors which also do characterize other industries according to the Porter’s five ...

Mecca cola is a carbonated cola-flavored beverage and the flagship product of the Mecca Cola World Company. The soft drink was first introduced by Tawfik Mathlouthi in 2002 in France (Sathish, 2009). The marketing strategies of Mecca cola aims at providing “pro-Muslim” consumers alternatives to US cola brands such as Coca-Cola and Pepsi-Cola. Mecca Cola is now sold in several Arab countries, parts of Europe, USA, India and Canada. The company relocated from its French founding base and now operates from Dubai, United Arab Emirates. Though the company has experienced substantial growth since inception, the marketing strategies employed for Mecca ...

Introduction:

Coke has become so popular that the drink is replacing healthy beverages in people’s diets around the world. (1, 2) Phosphoric acid is one of the ingredients in the colas that should only be consumed in moderation. The food industry calls the acid used to lower the pH of a food or beverage an acidulant. (3) Phosphoric acid is a food additive under the category of acidulant. (4) It adds “a pleasant tartness to the beverage.” (5) The food industry uses phosphoric acid a lot, “It is added to foods as a preservative, acidifying agent, flavor enhancer, and clarifying agent.” (6) An ...