Essays on Customizing

Strategic Account Management

Introduction Rapid technological advancement and ongoing globalization brought both advantages and disadvantages for the businesses. It became easier to reach the customers all over the world without moving the assets to the foreign market, but at the same time, the businesses have to become more flexible, adaptable, and innovative to attract and retain customers. As the barriers for entrance were lowered in a lot of fields, the competition increased drastically. Consequently, many companies are searching for the new strategies to attain organizational goals. In the modern business environment, a lot of businesses try to obtain competitive advantage and attain ...

Customer strategy plan

The fundamental objective of the customer strategy is to ensure that the traffic department can enhance the value of its customer base. This is because a customer-centric business considers customers as the vital source of the short-term revenue and as well as the long-term value creation (HHH). In other words, customers are the individual financial assets, and for that reason, Traffic Department should be in the frontline to increase their total. Therefore, it is significant to develop a customer-centric strategy because customers are scarce, they are the source of revenue, and they create value in different ways. The first ...

The elderly patients, especially those aged 75 years and older, are prone to experience falls even during their stay in the hospitals. Such occurrences can lead to severe injuries which can lengthen their hospital stay and increase financial costs. In the process of investigating how falls can be prevented among the elderly during their hospital stay, this researcher intends to incorporate the Theory of Self-Efficacy in this research. According to Barbara Resnick (Resnick, 2014 as cited in Griffin & Landers, 2014), self-efficacy is “an individual’s judgment of his or her capabilities to organize and execute courses of ...

MANAGEMENT REPORT – EVALUATION OF THE COMPANY’S STRATEGY

Abstract

Wood Group is a leading organisation that provides engineering, repairing or maintenance services for companies activating in gas and oil throughout the world. The current report evaluates the company’s strategic position, its strategic direction and it aims to identify if the strategies that the company utilizes to attain its strategic direction are suitable, acceptable, feasible or sustainable. The report will intertwine the organisation’s internal environment with its external environment, making references to PESTLE and Porter’s Five Forces frameworks for allowing a more transparent understanding of its strategic position and its strategic direction. The report will provide recommendations ...

•Identifying and explain how the significant outcomes of the project will occur.

- Considering the current situation of dissatisfaction among the employees and decline in customer satisfaction, an effective Board of Governance will be required to be put in place. It will help in over sighting the behavioral and general efficiency of the employees and operations at large, and also assesses customer satisfaction. - Clear delineation and coordination of roles to be played by both the employees on various levels and the boards will have to be clearly outlined and coordinated. Since the initial roles were ranging from management to administrative levels and it seemed that everybody was involved in ...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

Introduction

SAP or Systems Applications And Products (German - Systeme, Anwendungen, Produkte) is software developed by a company with the same name started by former employees of IBM in Mannheim, Germany. The company, originally called Systems Analysis Program Development (SAPD) and later renamed as SAP, was founded in 1972. According to Dietmar Hopp one of the five co-founders of the software, they had worked together in IBM at Mannheim and created an atmosphere of team work. The concept of integrated information system was adopted and it evolved into the software called SAP. — the software facilitates management of all aspects of a business ...

A company’s international marketing management strategies evolve over time as it increases its involvement in international markets. Changes or transitions in international marketing management occur in three different stages – foreign entry, local marketing, and global management. The following report focuses on the evolution in six different companies – United Cereal, Samsung, Kikkoman, Natura, BMW, and MontGras – after their increased involvement in the international market.

Foreign Entry

Kikkoman’s strategy to penetrate the foreign market is through branding. The company sought to transform Kikkoman as an American brand. To do so, the Kikkoman introduced its product as an “all-purpose seasoning” to appeal ...

Executive Summary

Super Software is a publicly owned company that has been in the technology business for the last decade. The company builds and sells customized business software and has a dedicated client base of about 500 companies. In the last 2 years, the company has been very profitable. In the last financial year, for example, the company made 2.7 million in post-tax profits. This translated into 12.4 percent increase from 7.1 per cent in total shareholder returns.

Environmental Analysis

The marketing environment for the company is favorable for the company. Economic forces: Due to the economic crunch that has engulfed most of the ...

Management

This case study describes the most important issue facing Coca-Cola’s ongoing expansion in China in 2014.The most important strategic issue facing Coca Cola's current development is localization of the company. Localization of the company plays a crucial role in its growth China. Localization refers to the adaptation to the needs, preferences and tastes of the Chinese people. Coca-Cola faces a strategic issue in customizing its products to the needs of the local people in China.

Element analysis

Economic and policy issues and trends in China The government of China encourages FDI (Foreign Direct Investment).FDI policies in Chain encourage the growth ...

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Marketing Strategies targeting the Grey Market (Over-55s) For many of the contemporary marketers, one segment of market or consumers that matter most is the senior market, typically referred to as the ‘grey market.’ The average lifespan in the United States and many of the Western nations has gone up by 30 years in the 20th century. One of the most important thing for marketers to realize is that, these extra 30 years were not docketed to the end of an individual’s life, but were rather inserted into the middle of the ...

[Institution Title] Organizations rely on the use of competency models because for several years it has been proven effective in its purpose of identifying skills and qualities needed in the completion of the task they need at the organization. However, while it has proven its success some organizations still prefer to customize their competency model instead of adapting a traditional model. One perfect example of this is AT&T. From observing the performance of AT&T it can be gathered that customizing the competency model can also serve the advantage of the organization. According to a study conducted in 2005 by Dave ...

The proposed intervention for this study is comprised of two parts. The first is proper fall assessment upon admission of the elderly patient and the second is customized fall prevention plan for the elderly patient. It is necessary that a thorough and proper assessment is done because the fall prevention plan has to take into consideration all the different factors that would contribute to the elderly patient’s performance in the hospital. The contents of the plan are based on the results of the assessment of the patient. It is customized because the individual characteristics of the patient, including his/her ...

Question 1

Environmental Situation Analysis Economic factors The performance of a company such as Tesco depends on certain economic forces such as inflation, price, and demand of the products. Despite Tesco having worldwide stores, its success largely depends on the UK market. Hence, if the economic forces in the UK market were unfavorable, Tesco would suffer extremely. The recession, in 2008, affected Tesco expansion plans in the United States (Griffin, 2012). However, in the UK the recession resulted in Tesco enjoying the profits as it had already established successful control of its distribution channels.

Political Factors

A major factor that Tesco has ...

Human resource management is a business practice concerned with managing or controlling the relationship between managers, staff and clients. Inevitably, this process may raise questions about respective responsibilities and rights of each party involved in a business relationship, and about what make up reasonable business deal. This paper seeks to outline the ethical considerations in that should be made when an organization tries to establish a good relationship between itself and its clients. The paper will examine the role played by the human resource in such a scenario. The process of handling new clients requires the identification of key issues that might ...

The benefits of global products can be achieved by standardizing the core product or large parts of it, while customizing peripheral or other parts of the product. E.g., most of Sony’s consumer electronic products are primarily standardized except those parts that depend on national electrical standards. Honda has gone to a system of limited, standardized platforms for its production activities worldwide. Accordingly, some have described global product strategy as a process of standardizing wherever you can, and customizing where you must. (1) (What are the factors that are driving more and more firms to pursue a global product policy? Please ...

1. Benefits and Drawbacks of Adaptation The term Globalization has gained a lot of attention in recent times. It has touched every aspects of life with embracement along with criticism. Globalization impacts culture and economy of any country by increasing diversity. Globalization means new opportunities and benefits for any company. Companies take advantage of economy of scale by supplying same products in international market. Companies sale their products at lower rates so that customers could buy these products even if products are not same or as per customer’s requirements. Various companies are known for their undifferentiated and homogeneous ...

Internet Technology Learning Management System

Open source desktop applications for project management work can be more imaginative then the commercial software management systems that always seem to rework the same applications with minor differences. Open Workbench is nice because it does not offer the same time-based goal orientation but instead offers task-based goals. A goal is reached when a task is finished instead of having to race against a clock for each task. The download is free from Source Forge.net. The installment took less than 15 seconds. The application has a double split screen vertically and a triple split screen horizontally at the Phase One Gantt level ...