An Assignment Submitted by
Executive Summary All companies today have to maintain active social media presence in order to target their consumers, retain the loyal clients, and attract new buyers. Home Depot and Lowe’s were selected for the analysis of their social media presence by dissecting their pages on Facebook and Twitter. It was decided to analyze their last several posts and focus on some of them more specifically. As the analysis showed, both companies make posts quite often preferring to use visual support by inserting pictures, videos, and coubs. Lowe’s tend to be more versatile and creative in their posts ...
