Essays on Dry Cleaners

Question 1

The starting point for Mr. Runyan was his dissatisfaction with the industry of dry cleaners in his home town. He identified key flaws in KC’s dry cleaners: dirty facilities, rude workers and use of chemicals, which created barriers for new entrants. Mr. Runyan discovered that if he focuses his strategy on the abovementioned factors, he will gain competitive advantage on the market. Afterwards, Mr. Runyan conducted his own research and found out that he could use liquid carbon dioxide in the cleaning process. This innovative technology would give him an opportunity to enter the market, as he will ...

Introduction

The concept behind diffusion of innovation can be accessed as the spread of knowledge based ideas from one community in an institution to another. In this case, our focus will be on diffusion of innovation in relation to production in a particular firm with a specific product to be discussed in deep details. The principle behind this type of innovation can only be applied within production companies. In addition to this form of diffusion of innovation, it reveals most processes involved are in pure and stark formation. The concept behind diffusion of innovation has some significance which can be highlighted ...

Part 1: US Group Culture Self Identity Exercise

Part 2: THEM - The Other's Group Culture a. There are several groups living within a ten mile radius from my home; approximately one mile away, there is a community of Chinese families who live and work in my neighborhood. They mostly run hair salons, dry cleaners and Chinese restaurants, all within walking distance of my house. I also live in a fairly affluent mixed community, with Caucasians and Hispanics living in close proximity to one another. Two miles west of me, there is a Senior Citizens' Home, in which a large group of 60-85 men and women of various races reside. Most ...