Introduction
Technology advance and innovation paved way for the introduction of the Apple’s iPhone. However, Steve Jobs had the view that targeting only 1 percent share of the market, they could sell over ten million phones. That was considering that the brand was going into a highly competitive market with more players and the view that the product was the best in the world. However, the iPhone was subject to various market forces that determined its strengths, weaknesses, opportunities and threats as well as the strategies that Apple could apply. In that respect, this analysis presents a summary of ...
