An Assignment Submitted by
BATNA and ZOPA are two different components of strategy of reaching an agreement in negotiations. BATNA (Best Alternative to a Negotiated Agreement) refers to an alternative course of action that one of the parties undertakes after the main course of action fails and the agreement cannot be reached as a result of it. BATNA must be based on an elaborate and considered option alternative to the main course of action that was primary in the negotiations. Typically, BATNA is the worst alternative method of resolving the conflicting interests of the two parties that may be accepted in the negotiations ...
