IKEA IN USA: Future of Swedish Giant
Introduction This report focuses on the IKEA which is the furniture retailer Swedish company in Sweden and as january2008 is the world’s largest furniture retailer. Regarding the competitive analysis the home centre is company’s biggest competitor but this Swedish company has done far better than the home centre. This has been very brave when it comes to the marketing strategies. The new promotion strategies have been followed by Te Company to push their customers to the furniture’s and thus about 20, 0000 coupons were distributed all about adu Dhabi and were dropped in the raffle ...
