Essays on Nokia

Question One.

I work in the food service industry. Some of the means by which we have been able to attain competitive advantage are by ensuring that our restaurant is in an area with less competition but high visibility so that our clientele can easily reach us. We also studied new competition to see which products they were selling and at what price and adjusted our prices accordingly. By adjusting our prices accordingly due to the competition, we compromised on the quality of our product as we the business had to cut short on some ingredients in order to make the ...

BUSINESS STRATEGIC ASSESSMENT AND EVALUATION: Contextual Strategic Planning Tool Using SWOT Analysis

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Intel has been a giant in the computer market for so long. The company’s strong presence and momentum had enabled its elongated existence as well as its longstanding strategy that made the company outstanding in its performance and strengthening the productivity aspect at regular intervals over a period. The company apparently function based on Moore’s Law, which states that “in every 18-24 months, the number of transistors on a silicon chip must be doubled, dramatically increasing performance while dividing the real cost of that performance” (Dyer et al., 2016). The dynamics changed ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Development of Performance and Reward Management system in Nokia

Performance and Reward Management are very critical functions of Human Resource Management especially in Multinational firms which employ a diverse workforce. The performance Management and Reward management systems in these organizations have to address country specific issues to make them more effective. Well formulated policies for performance and Reward Management achieve important HRM objectives such as motivation, employee satisfaction and loyalty and low employee turnover. However changing workplace environment and external factors necessitate that these policies are reviewed and reformulated regularly to keep them aligned with organizational strategies as well as external environment. Due to the global implications of ...

Organization Change

Analysis

When it comes to globalization, the impacts are often looked at in terms of corporations and businesses. However, the scope of the globalization and the change management involved goes quite far beyond that. Just as one example, globalization and its effect on higher education is massive. There are a couple of major theories and trends and some of them are rather different in nature. For example, there is what is as the convergence thesis. This thesis explains and asserts that there is a shift towards homogenization. In other words, there is an attempted fusing of multiple cultures and ...

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Nokia’s Mobile Phone

Product Life Cycle of Nokia’s Mobile Phone We buy products from the market. Our preference for products changes with time. New products with better facilities come into market replacing old products. Just like us, these products also exhibit a life cycle. Some products may have a longer life cycle and some shorter. Colgate toothpaste has remained popular over a long time whereas design for a dress loses popularity in one season. Product life cycle can be described as changes in consumer demand over time. It analyses the product evolution in four product life cycle stages. They are ...

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IBM’s Changed Strategy IBM (International Business & Machines) is famous for transforming from survival to successful company, changed its overall business strategy due to intense global challenges and competition. The company started as a Hardware Production Company in the early 1900s then transformed to a Service company in late 1900s. Now, IBM has become a Software Developing Company after vast transformations and changes in strategies. IBM faced the diverse range of challenges including demands of globalization, innovation, and growth that encouraged IBM to revise the business strategies. However, this change was formal planning process based on three global key ...

The leadership theory that appeals me the most is behavioral theory. Behavioral theory emphasizes that leaders are not born instead they are made. The theory is indicative of the fact that successful leadership can be achieved via learnable and identifiable behavior (Yukl, 1971). This theory, however, does not consider inborn abilities and traits, but look at the actions or acts of leaders. This theory suggests that strong personality, self confidence, and ego with positive attitude are required for leadership. Behavioral theory believes that behavior of leaders directly exert their influence on efficiency and effectiveness of workgroup. Further, this theory ...

Virgin Mobile: Pricing for the First Time

Young people are critical to many markets including mobile, fashion, technology, and entertainment. Other than forming a key component of the current market, young consumers are potential markets for the future. A business that captures their interest and commitment today has high possibilities of securing a lifetime relationship with them (Mitchell, 2012). However, marketers have not clearly identified the exact tastes and preferences of the young people as a unique market segment. The recent developments in information technology and the use of social media have complicated the marketing equation for this group. The requirement for transparency, relevance, and communication ...

Can every business have a sustainable future, and does it matter?

Can everyone be successful? Yes. But has everyone become successful then? No. Business entities have similar philosophical baseline. Updated history of business shows many failures and success of business entities. The companies once successful later vanished in the womb of time, whereas businesses who have failed successive times have become successful in the later. In all of such scenario of business turbulence, one thing is pretty clear that the business having strategic fit with the environment and sustainable salient features have actually survived over decades (some even over centuries) and with healthy returns. So, yes, it is possible that ...

Introduction

The marketing plan for Nokia was aimed at regaining agility and leadership in the mobile market (Mktg-Plan Blogspot, 2010). The market plan entailed the supply chain and its management, a description of the company’s features, and the three V’s of variation, volume, and variety. Their marketing plan also included the SIPOC processes, which entailed supplier, inputs, processes, output, and customer (Daga, 2007). However, due to the narrow focus on both operational success and ensuring renewal and upgrading of their systems, their strategic sensitivity was jeopardized.

Quality

The marketing plan, however, appears flawed, especially in their strategies for marketing ...

Marketing

Introduction The Canadian Wireless Telecommunications Association represents the majority of the wireless communication industry in Canada with members ranging from wireless data and voice service providers to global smartphone brands. In order for the organization to better represent the telecoms industry to consumers in Canada, a market research of the top smartphone brands was conducted to determine the current market conditions of the three smartphone brands namely iPhone, BlackBerry, and Nokia. The analysis of the three brands involves gathering important information about including financial performance. In addition, the study will also determine what the customers are saying about the ...

2015 A

Section B

Answer B1: Branding No matter if the business is small or large, branding is regarded as one of the most significant aspects of a good business. There are products and services associated with every business. These products and services have to be differentiated from those of competitors by providing a unique name, a logo, a slogan which can be simply known as a brand. The brand is basically the identity given to a brand which makes it stand out from similar offerings in the domestic and international market. Customers build their perceptions on brands. The stronger and ...

In the modern world of business, strategic partners happen to be one of the major channels to success. Notably, many corporations are looking for strategic partners to either acquire or get acquired by them simply because of the synergy that comes with the merger and acquisition. In the world of technology, mergers and acquisitions are a common thing, especially for the newly establishing technology firms which get acquired by the legends in the industry. However, it is not common to hear of one tech giant acquiring another well-established firm. This was the case when Microsoft decided to take over ...

The Blackberry Company does not have plans to exit the Smartphone market despite the surmounting pressure from the investors and analysts. The company is also experiencing massive job cuts, which mean the company is losing experienced and well-trained personnel. To revive its glory, Blackberry should do a number of activities. First, the company should listen to the clients and get to know what people need. The company should conduct surveys on the clients and get feedback on what should the company improve and add to the gadget (Kelley 3). In any business, feedback from clients plays a significant role ...

How Nokia Can Reconnect with the Consumers Protocol

Investigators & personnel Principal investigator Other investigators Study Personnel and their affiliations Introduction Consumer’s tastes and preferences in the market are very important to the success of a business. All the products produced by every firm are subject to the consumer demands in the market. The customers demand is affected by different factors in the market. It is the responsibility of every business to carry out the market network and determine the various factors affectingthe sale of their products in the market. The factors determine the success level of an organization within a particular market share. Research is very ...

Abstract

Amazon is an online retail store that has manged to enhance its market situation value the use of big data. It is this large data at its disposal that normally help the management to assess the tastes and preferences of the potential customers. The same framework helps in the forecasting and decision making. There are three sets of problems that are discussed in this context. The first problem is concerned with the exploration of the survival aspects of the company in the wake of increased competition. The motivation is to asses how the management of Amazon can cope in ...

Product Adaptation

Product adaptation refers to the process taken by companies to make changes to the existing products with an aim of meeting the changing consumer preferences in different markets. Product adaptation is performed to give the products new looks in various markets. Three examples of products that have undergone this process include Redbull, Barbie dolls, and Nokia (Kotabe 134). Redbull has been modified to meet the needs of different customers in various regions where the product is sold. The product is given various branding image in different regions as shown in the photos below.

Redbull in North America Redbull in China

In both regions the symbols used ...

An example of a product that has effectively utilized the strategy of adaptation is Nokia. Nokia being aware that different emerging markets hold a greater potential for their expansion strategy have taken to the production of affordable handsets having specialized adaptations and features for the local clients. For instance, Nokia mainly tailored the Nokia 1100 and 1600 for the African market because most of their consumers were first timers. As a result, the devices were user-friendly and even had an option for the Kiswahili language that prevalent in Africa. Through this strategy, Nokia is taking advantage of the expanding ...

Cadbury Schweppes

This company uses a pragmatic approach to standardize their confectionery and soft drinks products. It applies similar marketing mix to sell their products locally and globally. The products remain same but differences may occur in prices, distribution channel aspects as well as the language they use to advertise them. In case they are rolling out a new product, it will have to be tasted before being considered for distribution around their global market.

Gillette

Gillette is a self-described global company that manufactures and markets blades and razors. It has become a classic multinational company and fully globalized by marketing their ...

Module number

1207 words

Abstract

This paper looks into how smartphones have changed our lives in various ways. The paper discusses why I selected to research on smartphones. It also gives a brief history into smartphones’ evolution. The paper also discusses how smartphones have changed the lives of corporate people and diabetic patients. The force we grasp is amazing. Minor gadgets numerous being more intense than normal desktop PC's. Cell phones keep on showing improvement as time advances. Cell phones have assumed control and are gradually prompting elimination of different gadgets, for example, portable workstations and even tablet PCs. They offer such ...

Introduction

This paper is aimed at formulating an advertising campaign for Nokia phones. The essay has six sections which are designed as follows; background information about the writer, Nokia phone, and Nokia brand will be discussed in section one. The research to be done in preparation for writing the essay will be discussed in the second section, the target market will be discussed in section four, the campaign objectives are in section four, creative planning is in section five, and the advertisements are outlined in section six.

Product Background

The aim of this essay is to come up with an advertising campaign ...

Coke soft drink (Vaid 1)

Coca-Cola has survived in different markets in the world because of the standardization that it practices. Its consumers spread across different countries have shown preferences for the unique ingredients, features, as well as, the physical characteristics of the packaging bottle.

Red Bull energy drink

Red Bull stands for energy, youth, extremism in sports, and also vitality in every place in the world. Besides, the can, advertisements and the symbols of the red bull drink are all the same everywhere in the world. (A. Aaker and McLoughlin 251)

Barbie doll ("Picture of Barbie Doll - Google Search")

The widely produced Barbie dolls have a feminine image that has been standardized. Through this, it ...

Communication, Coaching, and Conflict Skills

As globalization has intermingled the economies like never before, the importance of communication, coaching and conflict handling has automatically come to the fore. In terms of leadership, the topic carries an additional heft as leaders have to deal with employees and clients with different cultural and religious identities. Varying identities are likely to clash thereby making it difficult for leaders to manage the things smoothly. Apparently, the effectiveness of leadership is based on how leaders maintain the flow of information, what communication tactics they use to get closer to employees, and how they promote a dialogue at the workplace ...

Summary

Apple is a technology multinational corporation headquartered in California that designs, develops, and sells consumer electronics all over the world. Nokia is a company related to communication and information technology and headquartered in Finland. Both companies are leaders that managed complexity, ambiguity, and change within their organizations but results achieved prove to be beneficial for Apple . Nokia leadership lacks in efficiently applying their relevant strategies that could provide expected outcomes. There are many factors including a collection of information, quick response, analyzing risks, and preparation of alternative strategies that resulted in the success of Apple. Nokia failed to obtain ...

Health-Related News Story

The accuracy and credibility of health-related news article is of significance as incorrect information can be misleading to patients and the general population. This paper will trace the origin of a health-related story and evaluate its accuracy and representativeness of its contents in relation its source article. The health-related story selected for the article was published in the New York Times on 17th February 2016. It is authored by Reynolds and is entitled “Which type of exercise is the best for the brain”. The article reports the findings of a study by Nokia et al. (2016) entitled “Physical exercise ...

Apple

Apple products have always been one’s preferred brand for phones, computers and other technological devices. Although its products have a premium price tag, the quality of its products is unquestionable. Aside from the high quality of its products, Apple offers excellent customer service and in-store experiences. Another reason for one’s preference over Apple products is it is very user-friendly. For the smart phone segment of Apple, the main competitors of the Apple iPhone are Samsung and Nokia. Compared to Samsung and Nokia, Apple iPhones command a higher price, yet people are willing to pay for that price. ...

Introduction

Mobile TV technology enables viewing of TV channels on hand-held devices so that people may watch their favorite programs, wherever they are; outdoors or inside speeding vehicles. On one hand the fixed TVs inside homes have evolved into home theatres with large LED screens and quality sound systems and on the other hand the convenience of having visual entertainment inside one’s pocket is appealing. While the big TV required a consensus among the viewers as to what program should be watched at any particular point of time, the mobile TV enabled viewing of favorite channels without competition. There ...

“Successful international firms frequently introduce standardized products covering most market needs, thereby replacing many specialized products"

Introduction The globalization and internationalization has increased the concerns of international business and international marketing. The firms have been involved in developing themselves into the Multinational Corporations (MNCs) rather than local and national firm. It has resulted in various MNCs across the world such as Coca Cola, McDonalds, Pepsi Co., KFC, Wall Mart, Zara, Unilever, Nestle etc. Marketing strategy is defined as the development of the decisions for the resource allocation, relationship of the company with the investors and the timings for the actions. With the growth in the internationalization, the management of the companies is now more concerned ...

Established in 1938 by Lee-Bying-chul, Samsung is a multinational company that manufactures electronics. The company initially started as a trading company, but expanded its portfolio into electronics by the 1960's, and has since become one of the most well-known and recognized brands globally. The company is noted for its viability and its powerful influence in its headquartered city, Seoul, South Korea, but is a cultural icon around the world in that it seeks to powerfully make the world better through business diversity. This objective includes creating high-tech electronics, digital media, semiconductors, skyscraper and plant construction and medicine to name ...

In 2013, Microsoft announced the acquisition of Nokia’s smartphone business division in a deal worth USD 7.2 billion. This deal stood out for both companies given the fact that they had been once global giants in the tech world. However, experts had mixed feelings about this deal with many projecting that it was bound to become a failure. For instance, Tellis suggested that the acquisition happened out of convenience for two dying moguls. Indeed, in the wake of this deal, Nokia’s smartphones, as well as the Windows mobile platforms, were experiencing a series of roadblocks including competition ...

Improving the Implementation of Progress Monitoring Structures to Impact Student Achievement

Improving the Implementation of Progress Monitoring Structures to Impact Student Achievement

Section One: Introduction

In today’s competitive environment, organizations find it difficult to take an edge over competitors. Leaders are required to implement effective change management strategies to run a business successfully. Organizational change is eminent for improving existing business procedures. It is also essential to adopt new and advanced technologies that may help in enhancing product quality. Change is essential for every business, whether it is a profit making or not-for-profit making organization. Businesses are bound to implement change management strategies else their existence in the market would be at ...

The current business ecosystem is increasingly defined by uncertainty. Given how dynamic and innovative makeup of current workforce, rapidly changing market conditions (particularly for cross-border companies) and, not least, growing adoption of innovative enterprise resource planning (ERP) platforms and applications has made uncertainty a normal component in current business ecosystems. This uncertainty is made more intense by a changing concept of work by which workers are no longer "fixed" to one specific, physical location but are becoming increasingly mobile performing routine and non-routine functions in virtual environments enabled by computer-based platforms and infrastructures. The case for planning under uncertainty ...

[Institute]

Product Positioning

Introduction With the introduction of modern marketing methods, there has been a gradual shift from the selling approach to the marketing approach. Now the businesses no more develop the products and create strategies to sell it, but now the marketing cycle initiates from the potential customers. Now the organizations endeavor to understand the customer insights, and they develop their products or services based on these insights (Pride & Ferrell, 2008). This process also involves understanding what the elements that influence the buying decision of consumers. It is now a reality that customers do not buy products based on the ...

CONTENTS I. Introduction 3 II. Factors, Behind Huawei Decision to Enter the Canadian Telecommunications Market 4 (a) Political Environment in Canada 4 (b) Economic Environment in Canada 5 (c) Legal Environment 6 (d) Technological Environment 6 (e) Environmental Profile 6 III. Huawei Response to Competition in Canada 7 (a) Bargaining Power of Suppliers 7 (b) Bargaining Power of Customers 8 (c) Competition Intensity 8 (d) Threat of Substitute Products 8 (e) New Market Players Entry 9 IV. Two Ways to Enhance Image and Reputation in Canada 9 V. Conclusion 10

References 11

Introduction Huawei Technologies Ltd. is one of the leading ...

1 Introduction to the Brand 1.1 History Vertu is manufacturing and Retailer Company based in the United Kingdom dealing with luxury hand-made mobile phone devices (Nuovo et al. 2008). The Nokia Company established the company in the year 1998, and its headquarters is in Hampshire in the UK. The Vertu Mobile Company serves the global market with its luxurious mobile phones (Nuovo et al. 2008). However, in the year 2012, Nokia decided to sell Vertu to Equity Group for unspecified reasons but retained 10% share of the company (Nuovo et al. 2008). Since its establishment, Vertu has created a ...

CHANGING LIVES WITH CELL PHONES

A phenomenal innovation in this age of technology is the mobile phone or the cell phone. Cell phone usage has entwined our life in the belief that all technologies make lives easier, better or more efficient. Amongst all mobile technologies, cell phones have become part and parcel of our lives such that many of us cannot think of life without a cell phone. For some people, the cell phone is simply a “phone”. However, for many, a cell phone means so much more. This is in light of the amazing usages of the cell phone today. The cell phone ...

[College]

Political: 5

Economic: 6 Social: 6 Technological: 6 Environmental: 7 Legal: 7 - SWOT Analysis. 7

Strength. 8

Weakness. 8 Opportunities. 9 Threats. 9 4) Competitive Strategy Analysis: Five Forces, Value Chain Strategy Clock. 9

A) Five Forces: 9

Threat of new entrants: 10 Threat of substitute products and services: 10 Bargaining power suppliers: 10 Bargaining power of buyers: 11 Rivalry among existing competitors: 11 Recommendations: 11 B) Value Chain: 12 C) Strategic Clock: 12 5) The Further Suggestions. 13

References 14

Samsung: Strategic Management: Business Report. 1) Samsung: Introduction and Background of the Topic. Samsung Group (in future SG) is the Korean global company - well known ...

Question 1:

The turnaround change consists in a radical change in the organization, in their mission, vision, and goals to achieve new objectives. The turnaround change, different to the constant change phenomenon as developmental transitions and task-focused transitions. The paradigms of an organization are the current framework where the company is, what is good and bad for an organization is inside the paradigm that influences the organizational climate and the employees behavior. A company with a complex structure and more than 500 hundred employees develop in the time resistance to changes, necessary to the organization to adapt to the changing business ...

MANAGEMENT INFORMATION SYSTEMS

Management Information Systems

Microsoft Corporation is a company that deals with licensing, supporting, and improving a variety of software services and products. The products of Microsoft Corporation include applications for business solutions, tools for software development, online marketing, tools for management server applications, video games, and operating system for phones, servers, computing devices, and other intelligent devices. Furthermore, the company provides Cloud services that provide the consumers with services, software, and content in the Internet through shared computer resources, which can be located in the centralized data center. The company sells and engineer tablets, personal computer, phones, entertainment and ...

Management Research Paper.

Management Research Paper.

Introduction

Nokia is a Finnish, telecommunications public limited-liability company listed at number 274 of the Fortune 500 companies based on its 2013 revenues. Nokia is multinational having employed 61656 people in 120 countries across the world. According to its Q4 and full year report for 2014, the company gained revenue to the tune of €12.73 billion having made sales in over a hundred and fifty countries worldwide. Nokia enjoyed dominance and continued profitability in mobile telephony through its Symbian platform for a good 14 years before it was tremendously overtaken by the iPhone and Android. Its response ...

There is no doubt that Apple is one of the most successful companies of our time. In addition to millions of fans, Apple has a large number of imitators and competitors. Inspired by Apple companies all over the world try to create sophisticated gadgets on the basis of well-known brand. One can easily recall the history of Microsoft - many people believe that its success is largely due to Apple. Nowadays, Apple has a lot of competitors like Microsoft, Google, Samsung, Dell, Lenovo, Nokia and others (Investopedia, 2014). Around eight years ago when the market met its first iPhone, ...

Nokia

Nokia, headquartered in Keilaniemi, Espoo, Finland, is a global growing communications organization that concentrated on procuring services and products in the IT, wireless, and wired telecommunications industries. The span of its employees’ recruitment exceeded one-hundred and twenty thousand across the globe and its yearly income as of 2008 was fifty billion euro. The current production of Nokia entailed a broad array of smartphones and mobile phones which is supplementary to a handful of fixtures. Moreover, Nokia launched digital map information, internet, and navigation services that are certainly the value addition in the global marketplace.

Fredrik Idestam established his initial timber pulp company ...

- Chapter 1: Introduction This project is focused on a creating mobile application based on android mobile OS. There are several frameworks out there that can be used for the application development, and it is necessary to opt the best framework for creating a robust application. The main aim for creating this application is to connect more people with the company and make something that will be useful once the project has been completed. The application is developed for a company called AL-MASA that based in Saudi Arabia, and their work involves different types of media including web design, live radio ...

1. Identify an organisation that has developed a successful position because of innovative leadership

The series of innovative strategies that assisted in catapulting Amazon among the world’s innovative companies include the following: (1) offering commission-based services to buyers and sellers of used books; (2) opening access for continued business to third-party sellers; (3) web-services platform; (4) producing and marketing the e-book reader, Kindle; and (5) “by thinking of an important unserved or underserved job that customers want done and then coming up with a well-defined value proposition ...

1. Operating Systems for Handheld gadgets

An operating system that supports handheld mobile devices is known as Mobile Operating System. The first mobile operating system was launched by IBM in 1995 in its Smartphone; IBM Simon. This was the world’s first Smartphone. Subsequently, mobile operating systems were developed by Microsoft, Nokia, Google and Palm Inc. This paper takes an in-depth view into two major mobile operating systems in the market today; Microsoft and Google’s Linux kernel based Android.

2. Microsoft’s Mobile Operating System

Microsoft’s mobile operating system’s history spans back to ...

Samsung had been amongst the most growing companies in the last 10 years. The company values its customers as it’s always alert to analyze what is needed by its customers. They develop unique products thus expanding their markzzet share. The essay below looks into both the business-level and corporate- level strategies that will help the company to have long-term success. It further discusses the competitive environment of Samsung and what helps it to succeed over its rivals.

Samsung applies its business-level strategies so that they can have a competitive advantage over their competitors. Their main business-level strategies include cost ...

Nokia is a global brand name for a mobile phone manufacturing firm that also engages in production of other phone devices employed in the communication and information industry. It employees more than 132,000 employees and operates in about 150 countries. It is noted as the biggest mobile phone manufacturing firm in the year 2010. It has taken Nokia 148 years to become a force to reckon with since it was founded in 1865 by Fredrik idestam. The Nokia Corporation was founded after mergers between a rubber company and a cable firm. The greatest growth of Nokia was noted between 1968 and 1991when the ...

For a business entity to achieve its goals and objective, it needs strategic planning. Strategic planning is a like blue print, which guides an entity into realizing its goals (Grünig et al., 2005). With an organization like Microsoft, it is vital to have strategic plan that will make the firm competitive in the market place.

After assessing Microsoft’s financial reports, it is clear the company has developed strategic plan initiatives that will ensure the firm grow and expand. The main focus of Microsoft Strategic plan initiatives is mobility. Since the company business operations are mainly centered on wireless software, ...

1) Recommend strategic alternatives for the company you researched. Explain the rationale behind the recommendations you offered.

Strategic change refers to the transformations in a company’s strategy contents as described by its span, resource exploitation and competitive advantage. The Nokia Company is one of the most famous manufacturers of mobile phones. For a long time, this company has been a leader in the mobile industry. The company was however affected by the emerging technological innovations in the mobile industry, which resulted to a great financial loss for the Nokia Company. Consequently, the company requires strategic changes to enable it reclaim its place as a ...

The main purpose of advertising is persuading people into buying certain ideas, services or product. Persuasion on the other hand, can be defined as the process through which one is able to influence the other’s attitudes, beliefs, values and behaviors. Persuasion may not be directly coercive. However, in most cases coercive acts are followed by persuasive messages; in which effectiveness depend on the level of threats credibility on acting otherwise. The motivation and ability of an individual to process persuasive message determine the route, in which the persuasive message is processed cognitively.

Peripheral persuasion is the one in ...

Strategic alliance can be defined as an agreement between the companies that undertake a specific project or an activity together and agree on resource and effort sharing. The members of a strategic alliance, which are usually actual or potential competitors, retain independence, while enjoying new opportunities for market development, processes optimization and gaining a competitive advantage over competitors. The alliance can be only formed if the members derive mutual benefits from the collaboration.

Strategic alliances have a number of advantages compared to other forms of cooperation. The first benefit of strategic alliances is the possibility to enter new markets and customer segments, taking ...

In the face of changes in business such as declining market shares, companies are compelled to undergo organizational changes in order to remain relevant in their industries, (Spector, 2013). The declining market shares of Nokia in the United States prompted several organizational changes.

Nokia’s drop of market shares from 35% to 7% in less than a decade can be attributed to its failure to match its rivals in meeting the expectations of the American market for smart phones (Hall, 2011). Nokia did not anticipate drastic changes in American consumer tastes. It therefore failed to produce phones to suit the ...

Apple has been a revelation in the last few years in the technology industry. The company has been able to develop into a strong unit financially as well as building a reputation of developing high quality products. The company has been able to compete favorably against its rival companies such as Microsoft, Dell, HP, Nokia and Samsung in their respective sections. The success the company has realized can be attributed to its internal strengths. Despite some gaping weaknesses, the company capitalized on its strong points to realize its vision.

One of the main strengths is that Apple Inc. has a strong department dedicated towards research and ...

Apple is a successful computer, phone, and computer hardware and software producer. The external environment of the business has evolved drastically over the years opening up new opportunities as well as exposing the company to new threats. The company has numerous opportunities and threats which can be exploited and avoided respectively to ensure the company remains competitive and successful.

There are major threats that the company needs to curb in order to realize its mission and serve its stakeholders effectively. The IT software industry has many competitive and innovative companies such as Microsoft. The company faces similar conditions in the ...

The launch of Samsung Galaxy, at the beginning of this year the market share, became competitive due to already overcrowded tablet computing market. The probable beneficiaries of the tablet market are the Samsung and Apple Electronics who are already in the market. The emergence of the tablet computing market was due to introduction of the Microsoft Tablet in the year 2001. Upon this development, it has seen the entry of 20 separate products into the tablet computing market, which includes Amazon.com’s, Kindle DX, which is coupled with numerous offering from Nokia, Motorola, and LG companies. The ipad 2 ...

Introduction

Realistically, certain lifecycles are experienced in all products and services. The term life cycle refers to the period between products/service first launch into the market to the products or service final withdrawal. During a products or service life cycle, significant changes may be experienced depending on the behavior of the product in the market and the marketing objectives. An increase in profits is always the major objective or goal for an organization that is introducing a new product in the market, therefore, management of a product life cycle is very important. Technology is improving and developing every day and therefore new products ...

INTRODUCTION

Open source refers to a model of licensing software such that the software’s source-code is made available to the users of the software and they are required to pay no royalty. The terms of availability of open source software allows the users to redistribute, modify, and add elements to the software, however, with some degree of restriction (Business Software Alliance, 2007). Open source software is different from commercial software because in the latter, the developer does not disclose the source-code. The user of the commercial software is restricted from modifying the software or reproducing it to protect the commercial ...

SWOT Analysis

Strengths Microsoft has the 90 percent market share in the operating system industry and there are more than 1.2 billion users. Microsoft also holds significant market share in the productivity software industry as they have a large number of loyal enterprise customers. Microsoft has a strong brand reputation and loyalty as customers are unwilling to leave their services for competition. The organization also has well-developed channels of distribution that helps them to reach their present and potential customers (Sun, 2015).

Weaknesses

Microsoft remains overexposed due to their dependence on the Personal Computer market. In coming years, the market growth of PCs is ...

<Student Name> <Professor Name>

Competitors Industry landscape of global mobile phone sector is characterized by presence of a large number of existing players. The two largest ones, however, are Apple and Samsung. Apple’s model is focused on capturing the largest share of profits the industry is making, while Samsung appears determined to be the market leader in terms of share. A number of players with rather localized (but robust nonetheless) focus such as Xiaomi and Huawei are also beginning to have their presence felt. On the other hand, existing players that used to have ...