Essays on Optus

Internal and External Company Examination

Singapore Telecommunications Limited is a Singapore based communications company that provides integrated infocomms technology solutions to global customers (Yahoo, 2016). The company has three operating segments, which includes the Group Enterprise, Group Consumer, and Group Digital Life (Yahoo, 2016). The Group Enterprise segment offers services that cater to business consumers such as cyber security, cloud computing, fixed voice and data, mobile, managed services, and IT and professional consulting (Yahoo, 2016). On the other hand the Group Consumer segment offers end-consumer services such as pay TV, voice, fixed broadband, mobile and equipment sales (Yahoo, 2016). The Group Digital Life offers ...

Introduction

This is a collection of rights possessed by brands owned by a company. They may also be a collection of various company shares, fixed interest securities or money market instruments. We cannot cover this topic without mentioning that one of the most valuable assets for any firm is the brand associated with its products and services. In order to achieve we have to employ the principle of strategic Brand Management which addresses branding decisions faced by an organization. It helps to increase understanding of the important issues in planning and evaluation of brand strategies, provision of appropriate theories and other brand decision ...

Abstract

In an effort to increase revenue communication firms have rapidly expanded as they seek to provide more services in a saturated and highly competitive market (Asoka 1997, 102-104) This proposal seeks to give an in depth examination on the aspect of competition among the major players in the communication industry a case study of the Australian communication industry (Asoka 1997).

Optus communication Pty limited; rated as the second largest telecommunication company in Australia formerly known as Aussat Pty Limited before its privatization, is the company under scrutiny as an attempt to critically analyze how it’s being affected by competition in ...