The article that will be discussed in this essay is “Hershey's provocateur-in-chief pushes the candy company to $10 billion”. The article is about how Michele Buck, the Senior Vice President and Chief Growth Officer of The Hershey Company, has spearheaded the company to achieve tremendous growth in revenues for the past years. Buck’s new goal is to reach the $10 billion revenue mark by 2017. The author shares her interview with Buck where they talk about how she achieved the significant growth in Hershey’s sales, her vision for the company and how she intends to pursue the $ ...
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