Essays on Sincerity

Love is a complex subject as its definition and understanding varies among people. Collins and Manfred (27) assert that true love is one that triumphs lastingly through painful moments and hurdles present in everyday life. It is undeniable that love is quite essential in different cultures, considering how it is discussed in songs, films and books by people from various societies. Love is a vibrant theme especially among the youth as they transit from childhood to adulthood. Philosophically, love cuts across a variety of disciplines such as metaphysics, human nature, ethics, religion and epistemology. In this regard, love may ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Introduction

Lululemon Athletica Inc. is a luxury yoga and an athletic sportswear corporation that was founded by Chi Wilson. The company has been under intense pressure from its clients, critics as well as the media due to several public relations disputes that have developed over a few years ago. According to this case, the first issue occurred in 2005 when Wilson made remarks concerning his belief regarding the legitimacy of child labor. This made the firm experience a loss of clients. Consequently, the occurrence of a continuous changing value in the stock market, and a great act of criticism. The ...

Before I watched the adaptation of the eponymous novel by Jane Austen, I had the opportunity to know directly the product. I love syllable of Austin, her brushwork, irony and subtle English humor, behind which lies the limitless depth: the philosophical view of things, the principles of steel and tender feelings, capable of sacrifice. Her works are distinguished by a certain purity and innocence. It is touching for me, the representative of pampering generation and frankness in the relationship between men and women, invisible thread between Emma and her chosen one held in the exciting voltage. Jane Austen is ...

Shangri-La Expansion in China

Introduction Shangri-La Company is a hotel group of Asian origin. It is the fastest growing hotel in the region. It is still spreading its wings across different regions. It has exploited the European and North America markets. In the recent past, it also opened new hotels in the Middle East, Dubai, and Maldives to be precise. The mainland of China is the heart- throb of this company with over twenty hotels and fifteen more expected to be set up by the enterprise. Shangri-La is a public company that was incorporated in 1971 and by 2004; its sales had reached $ ...

Shot in the 1970’s, Ali: Fear Eats the Soul and The Marriage of Maria Braun by the same director, the films reflect on the intercultural and interracial relationships and the society’s reaction to the phenomenon. Rainer Werner Fassbinder makes his audience face the uncomfortable dilemma and choose the side to support. Though the contemporary audience may not find anything bizarre in the storylines offered by the director, it is important to remember that the film were shot in the 70’s, and their audience was basically the society Fassbinder reflected in his movies. From the perspective of ...

Personal Ethics

There is absolutely no doubt for me that any contemporary society requires ethical values to be observed by everyone. These values are necessary because they would serve to regulate the relationship between people and set some particular rules of accepted behavior. Besides, basic universal values are already spread all over the world. Living in a society we are all interdependent. If I can rely on people around me, I am able to move forward without any feeling of fear or suspicion. Moreover, I am able to learn from these people how to be consistent, I learn what it means ...

Legal research

Introduction Every business should abide by the business laws to remain competitive and relevant. Particularly, concepts surrounding the law of contracts, torts, and employment law guide most conflicts occurring in businesses today. However, businesses are faced with challenging situations that require precise understanding and interpretation of different commercial case laws and concepts. The lack of understanding of these basic concepts may cause businesses to suffer legal consequences arising from frequent litigations (Singh, 2007). The current paper analyses three events that happened at Wicked Theatres Group Ltd.’s theater. In doing so, the paper sheds light on the legal principles ...