Advertising is a paid-for communication designed to persuade and influence the target customers about a product or service. Advertising is a strategic device created to arrest the public attention so that the prospective customers could be convinced about the utility of a certain product and service offering. Victorian era was the period when the form of modern advertising evolved. Thomas J Barratt is regarded as the father of modern advertising. It was he who by using slogans, phrases and images popularized the brand of Pears soap. His use of slogan like "Good Morning, have you used Pears soap?" initiated the custom of using ...
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