Essays on Testimonial

Background

Successful modern business marketing lays emphasis on meeting the needs of the customers. This focus is a departure in the opposite direction from the traditional business whose major concern was selling its products or services. Corporate Social Responsibility (CSR) is one way of meeting not only the direct customers’ desires but also the needs and expectations of all the stakeholders of a business (Ortenblad 2016). Unethical profiteering practices of large companies and customer awareness due to free flow of information have forced many companies to make CSR a key strategic focus in their conduct of business. Besides enabling a ...

The ‘pacifism and the war,’ is a literal piece by George Orwell as a response to accusations by other writers among others Woodcock and Mr. Comfort. It is a defensive response to the letters of accusations for his perceived role in the fascism war. He essentially addresses important themes that form the basis of these charges. The thesis of the literature thus focuses on the scope of the accusations advanced in the papers. As such, the audience of the paper includes the delivering agent and the authors of the accusing letters. It is a platform that he not only ...

Problem statement

Foxy is considering whether to continue using trade shows or venture into online sales to distribute their collection. Trade Shows provide Foxy with a chance of meeting retailers who would be willing to add Foxy collections to their merchandise. Foxy attends Trade Shows targeting retailers dealing in Women’s fashion accessories and giftware boutiques. The Trade Show strategy is however, time consuming and Ger and Chemel spend about 50% of their working time travelling. Now that they are married, Ger and Chemel feel that they will not be able to devote adequate time to attending trade shows.

Recommendations

The alternative ...

The article review

Rewriting Monetary Policy 101: What’s the Fed’s Preferred Post-Crisis Approach The article “Rewriting Monetary Policy 101: What’s the Fed’s Preferred Post-Crisis Approach to Raising Interest Rates?” has multiply authors: Jane E. Ihrig, Ellen E. Meade, and Gretchen C.Weinbach. This article was published in the Journal of Economic Perspectives—Volume 29, Number 4—Fall 2015—Pages 177–198. This article is a primary source in which authors try to answer the relevant questions about the USA Monetary Policy. Nevertheless, the use points of view of other authors in order to prove their own statements. This article ...

Introduction

This case concerns a local shelter which is the recipient of funding from the National Institute of Health and Mental Health. Currently, it is in the process of improving its website with the help of a web developer and consultant. The consultant has suggested that the shelter might add a testimonial web page which includes a feed from such public rating sites as Yelp or Angie's list with posts by people who have utilized the services. The developer suggests that the site use a feed which includes the already publicly available ratings information from Angie's List or Yelp and ...

Purpose of the Research

This research tries to determine the strengths and weaknesses of Swiss Chalet restaurant. It seeks to gather and present information about the restaurant’s marketing management activities. It also attempts to identify a problem in the restaurant’s marketing management using an empirical marketing research. Based on the research outcome, there will be proposed ways on how to address the determined problem, after which students should endorse modifications to the restaurant’s marketing supervision activities, with the aim of overcoming this problem.

Research Methodology

This paper uses the Internet as the main tool for research. It identifies the restaurant’s features ...

Facts of the Case: A suspect caught in driving under the influence of alcohol underwent a blood sample analysis and the result was used against the suspect. Schmerber was found guilty of driving while under the influence of alcohol. The evidence was found on the result of the chemical examination that showed intoxication. Extraction of blood happened at the order of a police authority where the petitioner was taken following the accident. The extraction of blood was taken despite Schmerber’s refusal.

How would you have ruled: According to the Fifth Amendment which contains the person’s right against self-incrimination, a ...

Introduction.

E-tailing or E-retailing has now grown to extraordinary dimensions and highly-profitable juncture since its humble beginnings. In comparison to other online activities like search engine use and social media, e-tailing needs more than a digital interface in order to succeed. A dependable delivery system, a POS (point-of-sale) system that can handle any number or orders, availability, variegated inventory, re-routing supply chains, these are all some of the elements of e-tailing that took much time to evolve and still have a long while to go. Even customer behaviour is slowly changing from rigidly purpose-oriented to impulse-buying, experimentation and recommendations.

Rise in the use ...

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Designation of Contact Person

“Re: Application for the position of HR Executive” Dear Mr./Mrs. Contact Person: As a dynamic and motivated youngster, I am awfully interested in submitting my application for the position of a HR Executive/Intern with your esteemed organization. An optician by qualification and special training, and who had been into marketing of optical products for more than ten years, I believe that I have a special knack and call for the noble profession of Human Resource Development. I also strongly trust that I must start my fresh career ...

A chain of eleven random explosions has taken place in an area that traverses two states and seven counties. The random explosions resulted in five deaths, 32 injuries and significant property damage. In all eleven cases, the explosions were detonated remotely. The Virtual Police Department of Maryland (VDP) will be the lead investigative agency because the first three attacks were within its jurisdiction. Two suspects were recognized and arrested, one adult male and the other a teenage male. Search and seizures were exercised, and both subjects confessed to their respective roles in the collective crime. - Model: Investigative Taskforce ...

Introduction

Deception is the act of telling a deliberate lie or giving some misleading information deliberately. It is a very common act within the society, and self-reporting researches have shown that every person tells approximately two lies per day and tells a lie once in every four, social interactions (Albrechtsen, 2010). Bearing in mind that the decisions made in the criminal justice system has severe consequences on an individual, there raises the question of whether deception is ethical within this system, and whether the end justifies the means. This paper aims at investigating deception by the investigation officers within the criminal justice system ...

Analysis of an Advert

There are two principal categories of market segmentation: consumer based segmentation and consumption-specific segmentation. In consumer based segmentation, the consumers are grouped on the criteria of characteristics of the consumers. In consumption bases, the segmentation criterion is based on the consumer’s interaction with the product or potential interaction with the product. Within each category, segmentation may be further carried according to existing facts or according to abstraction, (Charles, 2008). For consumer based segmentation, facts include elements such as age, age cohorts, gender, marital status, family life cycle, income occupation among others. For consumption-specific segmentation, facts include user ...

Great Black Women of the World

Part I: (Please Add where in your textbook to find the appropriate topic: Slavery, racism, women’s issues) I have written about two African women sold into slavery Abina and Ama and about Mary Church Terrell. Terrell is a great African-American woman who not many people know about. I did not know about her until I started browsing the web links that were suggested for this assignment. Ama and Terrell show the same strength and spirit as Abina. They are all women with a strong sense of what is right and what is wrong in the world. Two were born in Ghana ...