Corporate Social Responsibility & Reputation Risk
CSR may be defined as the long-term commitment of firm to follow business ethics and economic development at the same time, and to take care of all the stakeholders in the business environment including employees, investors, customers, society, culture, etc (Worthington, Ram & Jones,). CSR brings business and environment on the same page to contribute positively towards societal well-being (Kotler & Lee). Reputation is widely defined concept of shared social notions spreading across the dimensions of economics and strategic management (Scott and Walsham). According to Fomburn (1996) who described reputation as a strategic asset benefitting the firm tangibly by lowering cost ...
