Audiences in the Communication Plan
After effective components of communication plan are noted, next is to know the target audiences to whom we are talking to? There are numerous ways to identify your target audiences that depend on the Company communication plan and its objectives. Journalists are never considered as primary target audiences when comparison is made between contrary and conventional wisdom. But, you can say that they are the way to communicate with a particular primary audience (Hart, 1993). The communication objective is the right way to reach the primary target audiences. Make sure you identify your primary and secondary audiences. There are ...
