Critique Essay about Advertising
Advertisements both create and reflect the values of the viewers. Nobody has a preconceived image about products/brands and advertisements serve as a prism through which audience view a company or its product/service. Most advertisements today unfortunately focus on just promoting what the company is selling. While this is one of the important functions of an advertisement, it is not the only function.
A more comprehensive objective of an advertisement is to promote the brand vision or promise and set the whole direction for the business. The recent Turkish airlines ad, which went viral on the Continue reading...